Archives July, 2015 (page 23/26)

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Liga BBVA: German brand Puma replaces the Danish brand Hummel as kit supplier to SD Eibar in 2015-16

The German sports equipment brand Puma will replace Hummel as the official equipment supplier of SD Eibar (Liga BBVA), announced the club on 02/07/2015. The duration of this multi-year contract was not specified. The Danish brand Hummel was signed in July 2014 to a three-year contract that…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 46258
• Published on
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2014-15 Bundesliga review: Bayern Munich win 25th championship, Hamburger SV avoid relegation

FC Bayern Munich won the 2014-15 Bundesliga with 79 points (25 wins, 4 draws and 5 losses), the 25th domestic championship for the club, extending its own record for the competition. VfL Wolfsburg won the 2014-15 DFB-Pokal (3-1 over Borussia Dortmund on 30/05/2015), the first domestic cup win for…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 46220
• Published on
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Premier League: Indonesian firm OctaFX (trading) to partner with Southampton FC in 2015-16

OctaFX, a trading company specialised in forex (currency), becomes a partner of Southampton FC (Barclays Premier League) for the 2015-16 season, the club announced on 01/07/2015. The Indonesian company will use the club's image for its communication campaigns, including the activation of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46246
• Published on
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Spain: Gol T, which ceased broadcasting on 01/07/2015, replaced by beIN Sports, available in OTT

The pay-TV channel Gol T, owned by the Spanish audiovisual group Mediapro, and which notably held the broadcasting rights in Spain to the Liga BBVA, the Premier League and the Europa League, stopped broadcasting on 01/07/2015. The channel was available on Spanish pay DTT. The Spanish media groups…
Domain(s): Media
• Category(ies): Finance, Rights Acquisitions
• Article # 46228
• Published on
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FIFA: A Swiss parliamentary committee to examine the role of international federations

The Commission of Science, Education and Culture of the Swiss National Council (which is one of the two chambers of the Federal Assembly, the supreme authority of the Swiss state) will debate, "the role of international sports organizations established Switzerland", announced the National Council…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 46198
• Published on
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Serie A: Metano Nord (natural gas) new shirt sponsor of Hellas Verona until 2017-18

Metano Nord, an Italian supplier of natural gas, has become the main shirt sponsor Hellas Verona (Serie A TIM) for three seasons (2015-16 to 2017-18), the club announced on 01/07/2015. Metano Nord replaces the clothing brand Franklin & Marshall, the shirt sponsor during the 2013-14 and 2014-15…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46196
• Published on
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Bundesliga: WWK (insurance), acquires the naming rights to the stadium of Augsburg for 10 years

The insurance company WWK, the shirt sponsor of FC Augsburg (Bundesliga), has acquired the naming rights to their stadium for 10 years (2015-16 to 2024-25), announced the club on 01/07/2015. The partnership was negotiated by Sportfive, the marketing agency of the Bavarian club. WWK replaces SGL…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 46185
• Published on

FC Barcelona: Telefónica to operate Barça TV for four years from 01/07/2015

"From 01/07/2015 at 12:00 CET the contract through which FC Barcelona cede the running of the club’s official channel Barça TV to Telefónica for the next four seasons comes into force. The agreement sees the club maintain the channel’s official status and editorial control over its content,…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 46175
• Published on
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New Balance has a digital hub with exclusive content about its products and its athletes

The American sports equipment manufacturer New Balance presented the "Beta Hub", an innovative evolving platform on its website, allowing visitors to discover exclusive content on the athletes of the brand, as part of the new "Always in Beta" established by New Balance, the 30/06/2015.The digital…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 46190
• Published on