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©  D.R.
The Brazilian Neymar (Barcelona) becomes an ambassador for PokerStars (online poker)

The Brazilian international Neymar Jr (FC Barcelona) became an ambassador for PokerStars, the online poker platform, on 07/05/2015. Neymar will participate in the first stage of the "European Poker Tour" tournament in Barcelona (ESP), from 19 to 30/08/2015, of which PokerStars is the main partner…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 41381
• Published on 11/05/15 at 16:06
Marketing and media rights: Lagardère Unlimited acquires the German agency UFA Sports

The French marketing and media rights agency Lagardère Unlimited acquired its German counterpart UFA Sports on 07/05/2015. The agency was acquired from the Luxembourg media organisation RTL Group. The amount of the acquisition was not disclosed.Lagardère Unlimited hopes to "reinforce its football…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 41375
• Published on 11/05/15 at 15:27
©  D.R.
UK: BT will launch a free version of BT Sport in 2015-16 for the Champions League

BT will launch a free version of its pay-TV channel BT Sport at the start of the 2015-16 season, announced John Petter, the chief executive of the consumer division of the British telecommunications group to the London Evening Standard on 06/05/2015. From 2015-16 (until the end of the 2017-18…
Domain(s): Media
• Category(ies): Agencies, Finance, Rights Acquisitions, …
• Article # 41335
• Published on 11/05/15 at 14:32
Under Armour: €720m in turnover in Q1 2015, 25% increase on Q1 2014

The American sporting goods company Under Armour reported a turnover of $805m (€720m on 11/05/2015) for the first quarter of 2015, an increase of 25.6% compared to the first quarter of 2014 ($641m/€570m), announced the sporting goods manufacturer on 21/04/2015.Sales in North America accounted for…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 41357
• Published on 11/05/15 at 13:23
Puma: €24.8m in net profit and €821.4m turnover in Q1 2015

The sporting goods company Puma recorded a net profit of €24.8m in the first quarter of 2015, down 30.3% from the first quarter of 2014 (€35.6m), announced the company on 06/05/2015. Puma's turnover was €821.4m, an increase of 13.2% compared to the first quarter of 2014 (€725.7m). The operating…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 41301
• Published on 11/05/15 at 10:32
adidas: €237m net profit in the Q1 2015 and €1.14bn in revenue in Europe

The German group adidas reported a net profit of €237m in the first quarter of 2015, up 13% compared to the first quarter of 2014 (€209m), announced the sporting goods manufacturer on 05/05/2015. Sales of the adidas brand increased by 11%, while that of the Reebok brand, which is owned by the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 41283
• Published on 11/05/15 at 09:22
©  Real Madrid CF
Real Madrid, Barcelona, and Manchester United each close to €3bn in total value (Forbes)

Real Madrid CF (Liga BBVA, €2.87bn value), FC Barcelona (Liga BBVA, €2.78bn) and Manchester United FC (Barclays Premier League, €2.72bn) are all approaching the €3bn mark in overall club value, according to annual ranking of the Top 20 most valuable football clubs published by the American…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Merchandising - Licensing, …
• Article # 41245
• Published on 07/05/15 at 19:24
©  LaLiga
TV rights in Spain: "We will not yield to the blackmail of the federation" (Javier Tebas, La Liga)

Javier Tebas, the president of La Liga, asked the Spanish government, on 07/05/2015, "to maintain and not touch even a single comma of the royal decree" which was published on 30/04/2015, which allows the collective sale of broadcasting rights Spanish professional competitions from 2016-17 (La…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Finance, …
• Article # 41291
• Published on 07/05/15 at 18:54
©  D.R.
La Liga: Malaga negotiating with a Chinese company to replace UNESCO on their shirt

Malaga CF (Liga BBVA) is negotiating with a Chinese company to replace UNESCO as their shirt partner, announced Vicente Casado, the general director of the club, to the Andalusian newspaper Sur, on 30/04/2015. The UNESCO logo has been present on the centre of the shirt of the "Boquerones" since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 41236
• Published on 07/05/15 at 17:25
©  fcbarcelona.com
Barcelona - Bayern: nearly 15.4 million viewers on average in Spain (Canal+) and Germany (ZDF, Sky)

FC Barcelona - FC Bayern Munich (3-0), the first leg semi-final of the 2014-15 Champions League, broadcast live in Germany by ZDF, saw the German public broadcaster attract 13.46 million viewers on average on Wednesday 06/05/2015 (kick-off at 20:45 CET). The match was co-broadcast in Germany by…
Domain(s): Media
• Category(ies): Agencies, Clubs, Media Audiences, …
• Article # 41268
• Published on 07/05/15 at 16:42