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©  AS Saint-Étienne
Ligue 1: NetBet (sports betting), shirt pocket sponsor of AS Saint-Étienne until 2017-18

NetBet France, a French subsidiary of the Maltese operator of sports betting and online gaming, extended its deal as an official partner of AS Saint-Étienne (Ligue 1) for a period of two seasons, 2016- 2018, on 29/06/2016. The partnership was negotiated by the club's marketing agency, Lagardère…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 72331
• Published on 29/06/16 at 19:00
©  CONMEBOL
Copa America Centenario: Argentina - Chile final draws 9.897 million viewers on average in the USA

Argentina - Chile (0-0, Chile won 4-2 on penalties), the final of the 2016 Copa America Centenario - the special edition of the Copa America which placed together national teams from CONMEBOL and CONCACAF, organised in the United States from 03/06 to 26/06/2016 - drew a total average audience of…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 72209
• Published on 29/06/16 at 17:16
©  D.R.
Africa: Infront and TV Media Sport sign distribution agreement for 2016 Olympics in 6 new countries

Infront Sports & Media signed a broadcast deal for the 2016 Olympic Games in Rio de Janeiro for six sub-Saharan countries, announced the Swiss marketing and media rights agency on 22/06/2016. This agreement, in partnership with the agency TV Media Sport, includes Nigeria, Angola, Kenya…
Domain(s): Media
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 72305
• Published on 29/06/16 at 16:23
©  LNR
Rugby: record 99,124 spectators at Barcelona's Camp Nou for the final of the Top 14 (French rugby)

The final of the 2016 Top 14 (French first division rugby), RC Toulon - Racing 92 (21-29), drew 99,124 spectators to the Camp Nou in Barcelona (ESP, capacity of 99,354), on Friday, 24/06/2016. "This is a record attendance for a club rugby match," said FC Barcelona (LaLiga) on the that day. The…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Authorities
• Article # 72298
• Published on 29/06/16 at 15:17
©  DC
"The Premier League does not aim to become the NBA of football" (Mathieu Moreuil, head of PL-Europe)

"The Premier League does not aim to become the NBA of football. National competitions are very important throughout Europe. In Belgium, for example, people prefer the Jupiler Pro League, even though many Belgian players play in the Premier League. The Premier League took the lead on the sale of…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 72269
• Published on 29/06/16 at 12:58
Spain: the professional leagues to be called LaLiga and LaLiga2 from 2016-17

"LaLiga will not have a single sponsor because it is our belief that the brand can be better served with several sponsors. The Liga Adelante will now be known as LaLiga2," stated Javier Tebas, president of the Spanish professional football league, on 25/06/2016. Spanish football's first and second…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 72263
• Published on 29/06/16 at 11:45
©  D.R.
France: "We are bottom of the class" (Bernard Caïazzo, at the Première Ligue convention)

"...The amount of the German (domestic) TV rights for €1.4bn per year is almost double that of the French domestic rights. Then (we are also) behind the untouchable English, whose TV rights reach €3.7bn (per year), then there are the Spaniards at €1.6bn per season, and the Italians at €1.2bn. Then…
Domain(s): Clubs
• Category(ies): Finance, Stadiums, Authorities, …
• Article # 72115
• Published on 29/06/16 at 10:45
©  Arlandis Photo Arlandis Photo, Ivan Arlandis I All Rights Reserved
LaLiga: Air Nostrum (airline) extends for two seasons with Valencia CF (2016-2018)

Air Nostrum has continued its deal as the official airline of Valencia CF (Liga BBVA) for two seasons, until 2017-18, on 27/06/2016. The Andalusian company, founded in 1994 and based in Valencia, has been a partner of the club since 2001. Layhoon Chan, chairwoman of Valencia CF, recalled the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 72242
• Published on 29/06/16 at 10:20
©  Perform
Perform Group launches DAZN, an OTT sports platform in Germany, Switzerland, Austria and Japan

Perform Group launched DAZN, an OTT subscription platform for sports content available in Germany, Austria, Switzerland and Japan, announced the group, who specialise in the production and distribution of sports content on digital platforms, on 16/06/2016. DAZN will be available on all digital and…
Domain(s): Media
• Category(ies): Agencies, Digital, Legal
• Article # 72204
• Published on 29/06/16 at 09:15
©  UEFA
Euro 2016: 15.2 million watch England - Iceland in the UK on ITV (audience share: 60%)

The Euro 2016 Round of 16 match England - Iceland (1-2), at the Allianz Riviera (Nice), drew an average of 15.2 million viewers in the UK on the private free-TV channel ITV, on 27/06/2016 (kick-off at 21:00 CET). This represented an audience share of 60% for ITV, who produced the best performance…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 72218
• Published on 28/06/16 at 18:04