Archives July, 2016 (page 4/21)

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US sports: Twitter will broadcast, for free, MLB (baseball) and NHL (hockey) games

Twitter has acquired the rights to broadcast one game per week of the MLB and the NHL which are considered "out-of-market" for TV - or outside the local TV area of the respective teams in each game - announced the social network on 25/07/2016. The duration and amount of the contract, which should…
Domain(s): Media
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 73983
• Published on
©  D.R.

Olympique Lyonnais: +111% in turnover in 2015-16 (€218.1m, against €103.5m in 2014-15)

OL Groupe, the holding company which owns Olympique Lyonnais (Ligue 1), achieved a turnover of €218.1m for the 2015-16 fiscal year (from 01/07/2015 to 30/06/2016), an increase of €114.6m (+111%) year-on-year (€103.5m for the 2014-15 season), announced the group on 25/07/2016. These accounts have…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 73977
• Published on
©  adidas

Euro 2016: adidas says it was the most shared football brand on social networks

adidas was the most shared football brand in the world on social networks (Twitter, Instagram, Facebook, YouTube) during Euro 2016 with a total of 1.17 million shares, more than double the second place brand, according to the German sports equipment supplier on 13/07/2016. The brand, which…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 73973
• Published on
©  URBSFA

Belgium: death of Jan Peeters, president of the Belgian Federation from 2001 to 2006

"Honorary president Jan Peeters died on 21/07/2016 at the age of 82, following a brain hemorrhage," stated the URBSFA on 22/07/2016. Jan Peeters was president of the Belgian Federation from 2001 to 2006, after having been vice-president from 1990 to 1996. "Jan Peeters occupied important positions…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 73966
• Published on

Paris Saint-Germain: AB InBev and Budweiser beer, club partners in the US and Europe until 2018-19

The Belgian beer conglomerate Anheuser-Busch InBev has agreed a partnership of three seasons (2016-2019) with Paris Saint-Germain (Ligue 1), on 22/07/2016. The two sides will activate this partnership with the American beer brand Budweiser, in the US and Europe (with the exception of France, due…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 73965
• Published on
©  ASO

Cycling: ASO and Activation Group to launch "Le Tour de France" events in China, in November 2016

Amaury Sport Organisation (ASO), organiser of the Tour de France, and Activation Group, a Chinese marketing agency specialising in luxury brands, announced the creation of official "Le Tour de France" events in China, to begin in November 2016, on 24/07/2016. Events include a "Tour de France…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 73953
• Published on
©  UEFA

FIFA: one year suspension for Wolfgang Niersbach, the former president of the German Federation

Wolfgang Niersbach, former DFB president (2012-2015) and former vice-president of the local organising committee for the 2006 World Cup in Germany, has been suspended for one year by the adjudicatory chamber of the FIFA Ethics Committee, announced the international federation on 25/07/2016…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 73928
• Published on
©  LCFC

Premier League Leicester City FC ask young fans to design a second mascot for the club

Leicester City FC (Premier League) have launched a contest for young fans to design the second mascot of the club, on 11/07/2016. Young supporters must request the contest form via email, and return it completed by 29/07/2016. The winner, who will be rewarded with a visit to the King Power Stadium…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 73921
• Published on

Championship: Chinese conglomerate Fosun buys 100% of Wolverhampton FC (£45m/€53.9m)

Fosun, one of the largest private conglomerates in China, acquired 100% of Wolverhampton Wanderers FC (Championship), announced the club on 21/07/2016. The statement did not reveal the amount of the transaction, which the BBC and the Financial Times estimated at £45m (€53.9m). "“We are delighted…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 73923
• Published on