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©  D.R.
Rio 2016: IMG acquires broadcasting rights on aircraft and ships from the IOC

The media rights and marketing agency IMG acquired the broadcasting rights, on aircraft and ships, for the 2016 Olympic Games in Rio de Janeiro, from the IOC on 18/07/2016. The agency will broadcast over 200 hours of live Olympic Games content via the Sport 24 and Sport 24 Extra channels. IMG…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Marketing - Communication
• Article # 73740
• Published on 21/07/16 at 16:44
©  J-League
Japan: Perform Group acquires domestic TV rights to the J-League (2017-2026, €179m per year)

Perform Group, who specialise in the production and distribution of sports content on digital platforms, acquired the domestic broadcasting rights to the first three Japanese divisions (Meiji Yasuda J1 League, Meiji Yasuda J2 League, and Meiji Yasuda J3 League) and the play-offs between the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 73733
• Published on 21/07/16 at 15:58
©  UEFA
Euro 2016: consumer products are the biggest advertisers (23%) during the final on ITV in the UK

The FMCG (Fast-moving Consumer Goods) sector was the biggest advertiser during the final of Euro 2016, Portugal - France (1-0 a.e.t.) on ITV in the United Kingdom, on 10/07/2016, announced the American marketing agency TVTY, on 16/07/2016. Of the 93 ads on the British ITV channel, lasting 38…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Marketing - Communication
• Article # 73729
• Published on 21/07/16 at 15:24
©  Olympique Lyonnais
Ligue 1: Kumho Tyre (tyres) becomes an official partner of Olympique Lyonnais (2016-2018)

Kumho Tyre, the South Korean tyre manufacturer, became an official partner (third level) of Olympique Lyonnais (Ligue 1) for two seasons (2016-2018), on 20/07/2016. The partnership was negotiated by Lagardère Sports, the exclusive marketing agency of the French club. "As an official partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73715
• Published on 21/07/16 at 12:59
©  Match TV
Russia: Match TV acquires TV rights to the English Premier League for the 2016-2019 period

The Russian private sports TV group Match TV has acquired the audiovisual rights to the English Premier League for the 2016-2019 cycle, on 18/07/2016. Most matches could be reserved for its sports themed channels. Match TV, which belongs to Gazprom-Media, takes over from NTV-Plus, a satellite…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions
• Article # 73714
• Published on 21/07/16 at 12:05
©  NBA
NBA: partnership with Twitter to create and distribute exclusive content from 2016-17

The NBA and Twitter have signed a partnership that allows the social network to obtain exclusive and original programing live for its Twitter, Vine, and Periscope platforms from the 2016-17 season, announced the NBA on 19/07/2016. The duration of the agreement has not been disclosed.This flagship…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 73690
• Published on 21/07/16 at 11:30
©  D.R.
Tottenham Hotspur: Champions League tickets two times cheaper than those of the Premier League

Tottenham Hotspur FC (Premier League) are selling a "Champions League pack" which includes the three matches that the club will play in the group stage of the 2016-17 Champions League, on 18/07/2016. In this package the club offers four rates, from £70 to £150 (€83 to €177), or between £23 and £50…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication
• Article # 73676
• Published on 21/07/16 at 10:48
©  FIFA
Russia 2018: Russian bank Alfa-Bank becomes first "regional supporter" of the next World Cup

Alfa-Bank, the number one commercial bank in Russia, became the first "regional supporter" of the 2018 World Cup, hosted in Russia from 14/06 to 15/07/2018, announced FIFA on 18/07/2016. This is a third level partnership in the sponsorship pyramid of the FIFA World Cup (see below).Alfa-Bank has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 73670
• Published on 21/07/16 at 10:00
©  Manchester United
Premier League: Virgin Money becomes a financial partner of Manchester United in the United Kingdom

Virgin Money, the banking subsidiary of the British media and telecommunications group Virgin, property of Richard Branson (pictured in the photo), became a financial partner (fifth level in the sponsorship pyramid) of Manchester United FC (Premier League) for four seasons (2016-2020), on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 73674
• Published on 21/07/16 at 09:25
Serie A: Lazio draw 11 only subscribers on the first day of the 2016-17 season ticket campaign

SS Lazio (Serie A TIM) registered 11 subscribers at the end of the first day of its season ticket campaign for the 2016-17 season, on 18/07/2016, reported the Italian newspaper Il Corriere dello Sport on 19/07/2016. Lazio play in the Stadio Olimpico in Rome (ITA), which has a capacity of more than…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication
• Article # 73660
• Published on 20/07/16 at 17:55