Archives 2016 (page 188/254)

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©  Santander

Copa Libertadores: Santander extends deal as the official bank of the competition until 2018

The Spanish bank Santander has agreed a three year extension to its partnership with the Bridgestone Copa Libertadores, the equivalent of the CONMEBOL Champions League, announced the Argentine newspaper Urgente24 on 16/03/2016 and the Brazilian newspaper Maquina do Esporte on 18/03/2016…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 65691
• Published on
©  D.R.

Netherlands-France: 5.58 million viewers in France (TF1) and 2.04 million in the Netherlands (SBS 6)

The friendly match between the Netherlands - France (2-3) drew an average of 5.583 million viewers on the French private free-TV channel TF1, on Friday 25/03/2016 (kick-off at 21:00 CET), according to data from the French institute of audience measurement Médiamétrie.This score represented a 24.4…
Domain(s): Media
• Category(ies): Media Audiences
• Article # 65678
• Published on

Hull City AFC launch the "Earn Your Stripes" scheme to replace its current season ticket system

Hull City AFC (Championship) will launch the "Earn Your Stripes" ticketing programme for the 2016-17 season, announced the club on 16/03/2016. The new ticketing scheme, the exact details of which will be announced in the future, will be "a fairer, simpler and, for many, cheaper way of watching the…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Stadiums
• Article # 64891
• Published on

France: Altice could sell part of the rights of the 2016-2019 Premier League to other operators

"The premium rights are not intended to be held or maintained exclusively for our own clients. Prohibiting customers from having access to football because they are not here (subscribers), it would be a bold move which could backfire against us. I do not believe in an exclusivity that blocks the…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 65591
• Published on
©  Fabio Ferrari

Digital: Juventus and its sponsor Randstad (HR) recruit an intern via a mini-series on the internet

Randstad, the Dutch recruitment and human resources company, launched the "Randstad is looking for Ju" operation on 29/01/2016. This scheme lead Juventus (Serie A TIM) to recruit Valerio Gori (25 years old) as an intern in its consumer marketing and fan relationship management department, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 65632
• Published on

FC Schalke 04: record turnover of €264.5m (+23%) and €22.5m net profit in 2015

FC Schalke 04 (Bundesliga) posted a record turnover of €264.5m for the 2015 financial year (from 01/01 to 31/12/2015), up €49.2m, +23% compared to 2014 (€215.3m), the club announced on 15/03/2016. The club's (founded 04/05/1904) previous record mark was from 2011 (€224.2m), when Schalke reached…
Domain(s): Clubs
• Category(ies): Ticketing, Sporting Goods & Brands, Stadiums, …
• Article # 65592
• Published on

NFL: Amazon launch the documentary series "All or Nothing", a behind the scenes look at franchises

NFL Films, a subsidiary of the NFL dedicated to producing audiovisual content, has announced the completion of a series about the NFL -- titled "All or Nothing" -- which will be broadcast exclusively on Amazon Video, the VoD platform of the US e-commerce company Amazon, on 21/03/2016. This…
Domain(s): Media
• Category(ies): Marketing - Communication
• Article # 65596
• Published on
©  FC Barcelone

FC Barcelona: study shows 92.8% of socios are satisfied with the current situation of the club

92.8% of FC Barcelona socios (Liga BBVA) are satisfied with the current situation of the club, according to an internal study of 1,000 socios conducted by Barça between 21 and 30/12/2015. The results were published on 24/03/2016. This is the second time, after May 2015, that FC Barcelona have…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication
• Article # 65581
• Published on
©  FC Barcelone

Liga BBVA: Blaugrana Observatory - an Internal Study by FC Barcelona (December 2015, in Catalan)

FC Barcelona (Liga BBVA) published, on 24/03/2016, the results of the Blaugrana Observatory, a study of 1,000 socios conducted by the club between 21 and 30/12/2015. 92.8% of the club's socios report being satisfied with the current situation of the club in the study.
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication
• Article # 65579
• Published on