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©  Mundo Deportivo
Liga BBVA: Wanda becomes the naming rights partner of the Atlético Madrid training centre

The Ciudad Deportiva de Majadahonda, the training centre of Club Atlético de Madrid (Liga BBVA), has been renamed the Ciudad Deportiva Wanda Atlético Madrid in official communications made by the Madrid club since 09/03/2016. Spanish media had reported the name change since 02/03/2016. Wanda…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 65803
• Published on 30/03/16 at 14:50
©  D.R.
France - Russia: 5.92 million viewers watch the match on TF1 (audience share: 24.2%)

The friendly match between France - Russia (4-2) drew an average of 5.92 million viewers on the French private free-TV channel TF1, on Tuesday 29/03/2016 (kick-off at 21:00 CET), according to data from the French institute of audience measurement Médiamétrie.This figure represents an audience…
Domain(s): Media
• Category(ies): Media Audiences
• Article # 65782
• Published on 30/03/16 at 13:30
©  Darmstadt 98
Bundesliga: SV Darmstadt 98 open their new training centre, funded by the sponsor Merck

SV Darmstadt 98 (Bundesliga) have opened their new training centre, which will host the club's youth teams, on 28/03/2016.The work on the training centre, which was estimated at €2m, was funded by Merck, a German pharmaceutical and chemical company, headquartered in Darmstadt (south of Frankfurt…
Domain(s): Clubs
• Category(ies): Stadiums, Marketing - Communication, Sponsors - Partners
• Article # 65730
• Published on 30/03/16 at 12:30
©  FCGB
Bordeaux: range of limited edition products to mark the 20th anniversary of victory over AC Milan

FC Girondins de Bordeaux (Ligue 1) launched, on 26/03/2016, a limited edition series of club products to celebrate the 20th anniversary of the club's victory against AC Milan (Serie A TIM), in the quarter-final return leg of the UEFA Cup (precursor to the Europa League) in the 1995-96 season (on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 65762
• Published on 30/03/16 at 11:45
Romania: national team wear mathematical equations on their training kit to promote youth education

The players of the Romanian national team wore training kits featuring mathematical equations in place of traditional kit numbers, ahead of their friendly match against Spain (0-0, Cluj Arena in Cluj, ROM), played on 27/03/2016. This initiative is part of a programme to encourage children to…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication
• Article # 65757
• Published on 30/03/16 at 11:05
©  Juventus
Serie A: Juventus open J-Medical, an ultra modern medical centre (cost: €10m)

Juventus (Serie A TIM) have opened J-Medical, a new medical centre located just outside the club museum in the east stand of Juventus Stadium (41,000 seats), on 23/03/2016.J-Medical, with an area of 3,500m², was launched in collaboration with the Italian Santa Clara Group, which specialises in…
Domain(s): Clubs
• Category(ies): Stadiums
• Article # 65664
• Published on 30/03/16 at 10:10
NBA: Detroit Pistons install the "WaitTime" system, a digital indicator of waiting times in stadiums

WaitTime, a US digital services company, is developing a system that provides real-time indicators of waiting times for multiple services available in sports arenas and event halls. The first sports franchise to have adopted this technology is the Detroit Pistons (NBA), who have installed the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 65693
• Published on 30/03/16 at 09:30
©  D.R.
UK: talkSPORT acquires the 2016-2018 radio rights to La Liga and the Copa Del Rey

The British radio station talkSPORT has acquired the exclusive broadcasting rights, for the United Kingdom, to La Liga and the Copa Del Rey until the end of the 2017-2018 season, on 24/03/2016. The broadcaster should comment live on approximately 150 Spanish matches on its two stations, talkSPORT…
Domain(s): Media
• Category(ies): Rights Acquisitions
• Article # 65700
• Published on 29/03/16 at 17:54
Germany - England: 11.34m viewers on ZDF, the second highest audience in Germany in 2016

The friendly match, in preparation for Euro 2016, between Germany - England (2-3), played in Berlin (GER), drew an average of 11.34 million viewers on the public television channel ZDF on Saturday 26/03/2016 (kick-off at 20:45 CET), according to German media reports. This figure represents a 37.4…
Domain(s): Media
• Category(ies): Media Audiences
• Article # 65705
• Published on 29/03/16 at 17:15
Virtual Reality: Sky creates the Sky VR Studio to invest in a market estimated at €6bn in 2016

The British broadcaster Sky plc. has announced the creation of Sky VR Studio, a production studio dedicated to virtual reality, on 17/03/2016. The first content from the studio will be produced for Formula 1 with test videos filmed on the Barcelona circuit (ESP), which will be accessible via the…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 65692
• Published on 29/03/16 at 16:29