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©  US Soccer
United States: the Federation unveils its new logo via a virtual reality marketing campaign

US Soccer, the US Football Federation, has unveiled its new logo and launched a virtual reality marketing campaign on 29/02/2016. Fans registered with the federation, members of the training centre and USA international players have each received one of 10,000 packs containing a Google Cardboard…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 63989
• Published on 04/03/16 at 17:44
©  Euro SAS 2016
Euro 2016: the base camps of the 24 participating teams

100 days before the opening match of Euro 2016 (France - Romania, Group A, Stade de France, on 10/06/2016) UEFA have confirmed the accommodation and training venues for all of the 24 teams, on 02/03/2016. A catalogue of 68 potential base camps had been sent to the 54 national member federations of…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Essentials Public Authorities & Regulations
• Article # 63960
• Published on 04/03/16 at 17:00
Liga BBVA: attendance for Matchday 27 of 2015-16, Athletic Club - Deportivo draws 27,292 spectators

Matchday 27 of the 2015-16 Liga BBVA season drew an average of 22,754 spectators per match from 01 to 03/03/2016. The average attendance of the Spanish championship is currently 27,925 spectators per match this season, a stadium fill rate of 69%. The match between Athletic Club Bilbao - RC…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 63965
• Published on 04/03/16 at 15:05
©  D.R.
France: French federation signs agreement with the Chinese Federation to develop training techniques

The Chinese Football Association has signed a Memorandum of Understanding (MoU) with the French Football Federation, on 26/02/2016, during the FIFA Extraordinary Congress, in Zurich (Switzerland), announced the Chinese Federation, on 01/03/2016. Lasting three years, this MoU provides for exchanges…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 63954
• Published on 04/03/16 at 14:25
©  D.R.
beIN Media Group (Qatar) acquires all the shares of the US studio Miramax

The Qatari group beIN Media Group has acquired all the shares of the US studio Miramax, from the US investment fund Colony Capital to the Qatari investment fund Qatar Investment Authority, announced the Qatari group on 01/03/2016.The cost of the acquisition of Miramax, which has been covered by…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions, Legal
• Article # 63909
• Published on 04/03/16 at 13:10
©  Carlsberg.it
Serie A: Carlsberg becomes the official beer of Juventus until the end of 2015-16

The Danish beer brand Carlsberg has become the "official beer" of Juventus (Serie A TIM), on 25/02/2016. The partnership expires at the end of the 2015-16 season. As part of the agreement, Carlsberg will be the only beer brand served in the 24 bars and refreshment areas inside Juventus Stadium…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 63926
• Published on 04/03/16 at 12:44
©  Yanmar
Manchester United: Japanese brand Yanmar (agricultural vehicles) extends deal as a global partner

Yanmar, the Japanese manufacturer of engines, agricultural vehicles and construction machinery, has extended its partnership with Manchester United FC (Premier League), on 03/03/2016. Yanmar has been a global partner and "farm vehicle" partner of Manchester United FC since 2012. The terms of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 63927
• Published on 04/03/16 at 12:10
©  CBF
Brazil: Chevrolet extends its agreement with the CBF and replaces Sadia as back of the shirt sponsor

The US automaker Chevrolet has exended its partnership with the CBF, announced Brazilian media on 29/02/2016. During the 2016 and 2017 seasons, the brand will appear on the back of the Brazilian national team training kit. The contract is valued at $15m (€13.8m) by Brazilian media. Chevrolet…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication, …
• Article # 63929
• Published on 04/03/16 at 11:34
©  D.R.
Bundesliga: attendance for Matchday 24 of 2015-16, Bayern Munich - Mainz draws

Matchday 24 of the 2015-16 Bundesliga season drew an average of 36,521 spectators per match on 01 and 02/03/2016. The average attendance of the German championship is currently 42,910 spectators in the 2015-16 season, a stadium fill rate of 92%. The match between FC Bayern Munich - 1. FSV Mainz 05…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 63933
• Published on 04/03/16 at 11:09
©  Premierleague.com
Premier League: attendance for Matchday 28 of 2015-16, Man United - Watford draws 75,272 spectators

Matchday 28 of the 2015-16 Premier League season drew an average of 38,074 spectators per match, on 01 and 02/03/2016. The average attendance of the championship is currently 36,397 spectators per match, for a stadium fill rate of 96%, a stable number of spectators compared to the 2014-15 season…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 63931
• Published on 04/03/16 at 10:45