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CAF: Total (energy) partner of the AFCON and official sponsor of African football (2017-2024)

The energy conglomerate Total has signed a partnership agreement with the CAF, making French oil group the title partner of the Africa Cup of Nation (AFCON) and the official sponsor of African football for eight years (2017-2024), announced the two parties on 21/07/2016.Total replaces the French…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 73805
• Published on 22/07/16 at 16:59
Leicester City: Premier League trophy to be presented to fans in Los Angeles and Stockholm

Leicester City FC will allow its fans to be photographed next to the Premier League on the sidelines of its friendly matches in Los Angeles, California (against Paris Saint-Germain, on 30/08/2016) and Stockholm, Sweden (against FC Barcelona, on 03/08/2016). The day before each of these games, the…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 73782
• Published on 22/07/16 at 11:14
©  girondins.com
Ligue 1: Girondins Tour Puma 2016, 14 stages along the Atlantic coast with the club's supporters

FC Girondins de Bordeaux (Ligue 1) have organised, in partnership with their kit suppler Puma, a summer tour for the general public, from 31/07 to 16/08/2016. The 2016 edition of the event, organised every summer by Bordeaux since 2000, includes 14 stages, all located on the beaches of the…
Domain(s): Clubs
• Category(ies): Stadiums, Marketing - Communication, Sponsors - Partners
• Article # 73761
• Published on 22/07/16 at 10:30
©  Tottenham
Premier League: Kumho Tyre (tyres) becomes an official partner of Tottenham Hotspur for 2016-2018

Kumho Tyre, the South Korean tyre manufacturer, became an official partner (second level) of Tottenham Hotspur FC (Premier League) for two seasons (2016-2018), on 19/07/2016. The partnership gives Kumho Tyre the status of "Official Tyre Partner" of the English club. "To support Kumho Tyre’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73752
• Published on 22/07/16 at 09:50
©  Liverpool
Liverpool FC: club offers its fans the chance to create a pie that will be marketed at Anfield

Liverpool FC (Premier League) have launched a competition for fans to create a pie recipe dubbed the "Taste of Anfield", on 06/07/2016. The club set up this contest to celebrate the expansion of the Main Stand of Anfield, which will house 21,000 spectators in 2016-17, against 12,500 previously…
Domain(s): Clubs
• Category(ies): Digital, Stadiums, Marketing - Communication
• Article # 73746
• Published on 22/07/16 at 09:20
International Champions Cup: Chinese investors interested, event valued at $300m-$500m (Bloomberg)

Chinese investors may be interested in acquiring a stake in the International Champions Cup, the high profile pre-season friendly tournament between top clubs organised by the US company Relevant Sports, according to the American media outlet Bloomberg on 19/07/2016.The amount and price of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 73657
• Published on 22/07/16 at 09:14
©  OM
Olympique de Marseille: V. Labrune leaves the club, G. Ciccolunghi appointed chief executive

A new governance structure, with an executive board and a supervisory board, has been set up by Olympique de Marseille (Ligue 1), announced Margarita Louis-Dreyfus, owner of the club, on 20/07/2016. Giovanni Ciccolunghi (72 years old), a member of the board of Louis-Dreyfus Holding, has been…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 73751
• Published on 21/07/16 at 17:35
©  D.R.
Rio 2016: IMG acquires broadcasting rights on aircraft and ships from the IOC

The media rights and marketing agency IMG acquired the broadcasting rights, on aircraft and ships, for the 2016 Olympic Games in Rio de Janeiro, from the IOC on 18/07/2016. The agency will broadcast over 200 hours of live Olympic Games content via the Sport 24 and Sport 24 Extra channels. IMG…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Marketing - Communication
• Article # 73740
• Published on 21/07/16 at 16:44
©  J-League
Japan: Perform Group acquires domestic TV rights to the J-League (2017-2026, €179m per year)

Perform Group, who specialise in the production and distribution of sports content on digital platforms, acquired the domestic broadcasting rights to the first three Japanese divisions (Meiji Yasuda J1 League, Meiji Yasuda J2 League, and Meiji Yasuda J3 League) and the play-offs between the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 73733
• Published on 21/07/16 at 15:58
©  UEFA
Euro 2016: consumer products are the biggest advertisers (23%) during the final on ITV in the UK

The FMCG (Fast-moving Consumer Goods) sector was the biggest advertiser during the final of Euro 2016, Portugal - France (1-0 a.e.t.) on ITV in the United Kingdom, on 10/07/2016, announced the American marketing agency TVTY, on 16/07/2016. Of the 93 ads on the British ITV channel, lasting 38…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Marketing - Communication
• Article # 73729
• Published on 21/07/16 at 15:24