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©  Tottenham
Premier League: Kumho Tyre (tyres) becomes an official partner of Tottenham Hotspur for 2016-2018

Kumho Tyre, the South Korean tyre manufacturer, became an official partner (second level) of Tottenham Hotspur FC (Premier League) for two seasons (2016-2018), on 19/07/2016. The partnership gives Kumho Tyre the status of "Official Tyre Partner" of the English club. "To support Kumho Tyre’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73752
• Published on 22/07/16 at 09:50
©  Liverpool
Liverpool FC: club offers its fans the chance to create a pie that will be marketed at Anfield

Liverpool FC (Premier League) have launched a competition for fans to create a pie recipe dubbed the "Taste of Anfield", on 06/07/2016. The club set up this contest to celebrate the expansion of the Main Stand of Anfield, which will house 21,000 spectators in 2016-17, against 12,500 previously…
Domain(s): Clubs
• Category(ies): Digital, Stadiums, Marketing - Communication
• Article # 73746
• Published on 22/07/16 at 09:20
International Champions Cup: Chinese investors interested, event valued at $300m-$500m (Bloomberg)

Chinese investors may be interested in acquiring a stake in the International Champions Cup, the high profile pre-season friendly tournament between top clubs organised by the US company Relevant Sports, according to the American media outlet Bloomberg on 19/07/2016.The amount and price of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 73657
• Published on 22/07/16 at 09:14
©  OM
Olympique de Marseille: V. Labrune leaves the club, G. Ciccolunghi appointed chief executive

A new governance structure, with an executive board and a supervisory board, has been set up by Olympique de Marseille (Ligue 1), announced Margarita Louis-Dreyfus, owner of the club, on 20/07/2016. Giovanni Ciccolunghi (72 years old), a member of the board of Louis-Dreyfus Holding, has been…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 73751
• Published on 21/07/16 at 17:35
©  D.R.
Rio 2016: IMG acquires broadcasting rights on aircraft and ships from the IOC

The media rights and marketing agency IMG acquired the broadcasting rights, on aircraft and ships, for the 2016 Olympic Games in Rio de Janeiro, from the IOC on 18/07/2016. The agency will broadcast over 200 hours of live Olympic Games content via the Sport 24 and Sport 24 Extra channels. IMG…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Marketing - Communication
• Article # 73740
• Published on 21/07/16 at 16:44
©  J-League
Japan: Perform Group acquires domestic TV rights to the J-League (2017-2026, €179m per year)

Perform Group, who specialise in the production and distribution of sports content on digital platforms, acquired the domestic broadcasting rights to the first three Japanese divisions (Meiji Yasuda J1 League, Meiji Yasuda J2 League, and Meiji Yasuda J3 League) and the play-offs between the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 73733
• Published on 21/07/16 at 15:58
©  UEFA
Euro 2016: consumer products are the biggest advertisers (23%) during the final on ITV in the UK

The FMCG (Fast-moving Consumer Goods) sector was the biggest advertiser during the final of Euro 2016, Portugal - France (1-0 a.e.t.) on ITV in the United Kingdom, on 10/07/2016, announced the American marketing agency TVTY, on 16/07/2016. Of the 93 ads on the British ITV channel, lasting 38…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Marketing - Communication
• Article # 73729
• Published on 21/07/16 at 15:24
©  Olympique Lyonnais
Ligue 1: Kumho Tyre (tyres) becomes an official partner of Olympique Lyonnais (2016-2018)

Kumho Tyre, the South Korean tyre manufacturer, became an official partner (third level) of Olympique Lyonnais (Ligue 1) for two seasons (2016-2018), on 20/07/2016. The partnership was negotiated by Lagardère Sports, the exclusive marketing agency of the French club. "As an official partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73715
• Published on 21/07/16 at 12:59
©  Match TV
Russia: Match TV acquires TV rights to the English Premier League for the 2016-2019 period

The Russian private sports TV group Match TV has acquired the audiovisual rights to the English Premier League for the 2016-2019 cycle, on 18/07/2016. Most matches could be reserved for its sports themed channels. Match TV, which belongs to Gazprom-Media, takes over from NTV-Plus, a satellite…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions
• Article # 73714
• Published on 21/07/16 at 12:05
©  NBA
NBA: partnership with Twitter to create and distribute exclusive content from 2016-17

The NBA and Twitter have signed a partnership that allows the social network to obtain exclusive and original programing live for its Twitter, Vine, and Periscope platforms from the 2016-17 season, announced the NBA on 19/07/2016. The duration of the agreement has not been disclosed.This flagship…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 73690
• Published on 21/07/16 at 11:30