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©  Olympique Lyonnais
Ligue 1: Kumho Tyre (tyres) becomes an official partner of Olympique Lyonnais (2016-2018)

Kumho Tyre, the South Korean tyre manufacturer, became an official partner (third level) of Olympique Lyonnais (Ligue 1) for two seasons (2016-2018), on 20/07/2016. The partnership was negotiated by Lagardère Sports, the exclusive marketing agency of the French club. "As an official partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73715
• Published on 21/07/16 at 12:59
©  Match TV
Russia: Match TV acquires TV rights to the English Premier League for the 2016-2019 period

The Russian private sports TV group Match TV has acquired the audiovisual rights to the English Premier League for the 2016-2019 cycle, on 18/07/2016. Most matches could be reserved for its sports themed channels. Match TV, which belongs to Gazprom-Media, takes over from NTV-Plus, a satellite…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions
• Article # 73714
• Published on 21/07/16 at 12:05
©  NBA
NBA: partnership with Twitter to create and distribute exclusive content from 2016-17

The NBA and Twitter have signed a partnership that allows the social network to obtain exclusive and original programing live for its Twitter, Vine, and Periscope platforms from the 2016-17 season, announced the NBA on 19/07/2016. The duration of the agreement has not been disclosed.This flagship…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 73690
• Published on 21/07/16 at 11:30
©  D.R.
Tottenham Hotspur: Champions League tickets two times cheaper than those of the Premier League

Tottenham Hotspur FC (Premier League) are selling a "Champions League pack" which includes the three matches that the club will play in the group stage of the 2016-17 Champions League, on 18/07/2016. In this package the club offers four rates, from £70 to £150 (€83 to €177), or between £23 and £50…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication
• Article # 73676
• Published on 21/07/16 at 10:48
©  FIFA
Russia 2018: Russian bank Alfa-Bank becomes first "regional supporter" of the next World Cup

Alfa-Bank, the number one commercial bank in Russia, became the first "regional supporter" of the 2018 World Cup, hosted in Russia from 14/06 to 15/07/2018, announced FIFA on 18/07/2016. This is a third level partnership in the sponsorship pyramid of the FIFA World Cup (see below).Alfa-Bank has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 73670
• Published on 21/07/16 at 10:00
©  Manchester United
Premier League: Virgin Money becomes a financial partner of Manchester United in the United Kingdom

Virgin Money, the banking subsidiary of the British media and telecommunications group Virgin, property of Richard Branson (pictured in the photo), became a financial partner (fifth level in the sponsorship pyramid) of Manchester United FC (Premier League) for four seasons (2016-2020), on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 73674
• Published on 21/07/16 at 09:25
Serie A: Lazio draw 11 only subscribers on the first day of the 2016-17 season ticket campaign

SS Lazio (Serie A TIM) registered 11 subscribers at the end of the first day of its season ticket campaign for the 2016-17 season, on 18/07/2016, reported the Italian newspaper Il Corriere dello Sport on 19/07/2016. Lazio play in the Stadio Olimpico in Rome (ITA), which has a capacity of more than…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication
• Article # 73660
• Published on 20/07/16 at 17:55
©  D.R.
Bundesliga: MP & Silva acquires TV rights for 34 European countries (2017-2021 period)

The British marketing and media rights agency MP & Silva acquired the broadcasting rights for 34 European countries (see list below) to the Bundesliga and 2.Bundesliga, the promotion/relegation play-offs, and the German Supercup for the 2017-2021 cycle, announced the agency on 18/07/2016. These…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions, Authorities
• Article # 73664
• Published on 20/07/16 at 17:21
©  Manchester United
Premier League: Manchester United present their partnership with Gulf Oil during their tour of China

Manchester United FC (Premier League) began the Chinese leg of their 2016-17 pre-season tour with a presentation event for its partner Gulf Oil, in Shanghai (CHN) on 20/07/2016. The US producer and distributor of motor fuels and lubricants became a global partner (second level) of Man United, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73644
• Published on 20/07/16 at 15:51
©  International Champions Cup
beIN Sports: 21 matches of the 2016 International Champions Cup broadcast from 22/07 to 13/08/2016

The private pay-TV group beIN Sports France will broadcast the 21 matches of the 2016 International Champions Cup, a competition organised across four continents (North America, Europe, Asia, and Oceania) from Friday, 22/07 to Saturday 13/08/2016, live and in full, indicated beIN Sports on…
Domain(s): Media
• Category(ies): Ticketing, Clubs, Finance, …
• Article # 73650
• Published on 20/07/16 at 15:14