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©  D.R.
Le Sports acquires, via sublicense, 2016-2019 Premier League TV rights for China and Macau

Le Sports, the the sports branch of Le Eco, a Chinese company specialising in technology and digital content, acquired the 2016-2019 broadcasting rights to the Premier League for China and Macao, sublicensed from the Super Sports Media Group, on 06/07/2016. The transaction amount was not…

Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions, Authorities
• Article # 73484
• Published on 18/07/16 at 18:09

©  Paris SG
Ligue 1: Dutchman Patrick Kluivert appointed "director of football" at Paris Saint-Germain

Former Dutch international Patrick Kluivert has been named "director of football" at Paris Saint-Germain (Ligue 1), announced the club on 14/07/2016. "Under the direction of Paris Saint-Germain Chairman and CEO, Nasser Al-Khelaïfi, Patrick Kluivert will play an active role in the national and…

Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication, Transfer Market
• Article # 73496
• Published on 18/07/16 at 17:34

©  n/a
Forbes: Dallas Cowboys worth $4bn (€3.62bn), overtake Real Madrid as most valuable sports franchise

The Dallas Cowboys (NFL) have become the most valuable sports franchise in the world at $4bn (€3.62bn), overtaking Real Madrid CF (LaLiga), whose value is estimated at $3.65 (€3.3m), according to the American economic magazine Forbes, which published its 2016 sports valuation list on 13/07/2016…

Domain(s): Clubs
• Category(ies): Finance, Essentials Clubs
• Article # 73492
• Published on 18/07/16 at 16:57

©  LaLiga
LaLiga: Tag Heuer becomes official timekeeper and sponsor of the Spanish League until 2019

The Swiss watchmaker TAG Heuer has become the official timekeeper and sponsor of LaLiga from the 2016-17 season, announced the Spanish Professional Football League on 13/07/2016. No financial details of the partnership, nor its duration, were officially disclosed, but the agreement could cover…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 73467
• Published on 18/07/16 at 16:10

©  FC Barcelone
FC Barcelona: a Hugo Games mobile video game will be released in the second quarter of 2017

FC Barcelona (LaLiga) have associated with Hugo Games, a developer and publisher of mobile video games, on 11/07/2016. The launch of the official video game of FC Barcelona is scheduled for the second quarter 2017. The football simulation game will have multiplayer capabilities, allowing users to…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 73469
• Published on 18/07/16 at 15:35

©  Real Madrid
LaLiga: Nivea Men (hygiene) extends its partnership with Real Madrid in Vietnam for 2016-2019

Nivea Men, a hygiene products brand owned by the German group Beiersdorf, became a regional partner of Real Madrid CF (LaLiga) in Vietnam, on 13/07/2016. The partnership covers a period of three seasons (2016-2019). Nivea Men has partnered Real Madrid in Spain since 22/02/2013. Since then, the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73466
• Published on 18/07/16 at 14:59

©  Dijon FCO
Ligue 1: Lotto succeeds Kappa as the kit supplier of Dijon FCO for 4 seasons (2016-2020)

The Italian sports equipment brand Lotto has become the kit supplier of Dijon FCO (Ligue 1) for four seasons (2016-2020), and will present the official 2016-17 kit of the Burgundy club on 09/07/2016, the season ticket renewal day for Dijon FCO.Lotto succeeds the Italian brand Givova (2008-09), the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 73404
• Published on 18/07/16 at 14:01

ESPN: 18 hours of eSports competitions broadcast in one day, on 17/07/2016

The American sports pay-TV group ESPN broadcast 18 hours of eSports on ESPN2 and ESPNU, on Sunday, 17/07/2016. The channel announced this plan on 01/07/2016. The programming began at 10:00 in the morning (US Eastern time) with replays of previous competitions. The final of "Street Fighter V World…

Domain(s): Media
• Category(ies): Digital, Marketing - Communication
• Article # 73400
• Published on 18/07/16 at 12:19

©  FIFA
FIFA: the beginning of the implementation of the new development programme "Forward"

"The FIFA Development Committee... met in Zurich today and started putting in motion Forward, FIFA’s overhauled development programme approved by the FIFA Congress in May 2016 (in Mexico City, on 13/05/2016)," said the international federation on 13/07/2016. The FIFA Development Committee meeting…

Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Social Responsibility, Legal, …
• Article # 73403
• Published on 18/07/16 at 11:43

©  Wanda
China: Wanda to inaugurate the China Cup in 2017, a friendly competition between national teams

In 2017 Wanda, a Chinese conglomerate in real estate, entertainment and sports, will launch the China Cup, an annual friendly competition between national teams, announced the group on 13/07/2016. The aim is to invite "leading European and American national teams" to allow the Chinese team…

Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 73405
• Published on 18/07/16 at 10:50

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