Archives 2016 (page 56/254)

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©  LFP

Ligue 1: the LFP could request up to €9m per season in financial compensation from Canal+ (L’Équipe)

The LFP could request up to €9m per season from the French TV group Canal+ in financial compensation if, at the end of the season, the TV audience of Ligue 1 games on Saturday afternoons (broadcast on Canal+ Sport) are lower compared to the average of the last four years (also broadcast on…
Domain(s): Media
• Category(ies): Finance, Media Audiences, Authorities, …
• Article # 77561
• Published on

Bundesliga: Leverage Agency becomes marketing agency for Schalke 04 for development in the USA

Leverage Agency, a New York agency specialising in sports, entertainement, media, and marketing, has become the agency of FC Schalke 04 (Bundesliga) in the United States for a "long-term partnership," announced the Gelsenkirchen (GER) club, on 26/09/2016. Leverage Agency will be responsible for…
Domain(s): Clubs
• Category(ies): Agencies, Marketing - Communication
• Article # 77562
• Published on
©  1.FC Köln

Bundesliga: Coca-Cola (beverages) extends its partnership with 1. FC Köln for 2016-2019

Coca-Cola Rheinland (Rhineland-Palatinate), a regional division of Coca-Cola Germany, has extended its partnership with 1. FC Köln (Bundesliga) for three seasons (2016-2019), on 27/09/2016. Coca-Cola gets visibility on the LED boards and screens at RheinEnergieStadion (50,000 seats), and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 77505
• Published on
©  ACF Fiorentina

Serie A TIM: Europcar (car hire) becomes an official partner of ACF Fiorentina in 2016-17

Europcar Italia, the Italian subsidiary of the French car hire group Europcar, has become an official partner of ACF Fiorentina (Serie A TIM) for the 2016-17 season, according to Italian media on 26/09/2016. Though neither party has officially confirmed the information, Europcar is already…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 77507
• Published on
©  Lega Serie A

Serie A TIM: 7,658,000 Sky and Mediaset Premium subscribers watch Matchday 6 of 2016-17

The 10 games of Matchday 6 of the 2016-17 Serie A TIM, played from Saturday 24 to Monday, 26/09/2016, drew a total of 7,658,466 subscribers on average on the channels of Italian pay-TV groups Sky Italia and Mediaset Premium, according to data from audience measurement institutes AGB (Nielsen…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 77515
• Published on
©  D.R.

Tottenham Hotspur will retrain 42 Chinese teachers into football for 8000 children in Guangzhou

42 Chinese former physical education teachers will be trained in football teaching methods, and guide 8000 children in the Chinese city of Guangzhou as part of the "Jaguar Football Campus Guangzhou, delivered by Tottenham Hotspur", and put in place for the 2016-17 season by Tottenham Hotspur FC…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication
• Article # 77464
• Published on

LaLiga: "We will bridge the economic gap that we have on the Premier League" (J. Tebas)

"We will bridge the economic gap that we have on the Premier League considerably. There are markets in Asia, such as China, where we are tied with them," said Javier Tebas, president of LaLiga, in the "2016 Economic Guide of LaLiga", presented on 28/09/2016. This document of 63 pages, "which…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 77467
• Published on