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©  RB Leipzig
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 127950
• Published on 04/09/18 at 17:40
©  Premiership Rugby
2017-18 Premiership: average cumulative audience of 10 million subscribers (BT Sport and Channel 5)

The average cumulative audience of the 2017-18 Aviva Premiership on the BT Sport pay-TV channels "set a new a record season in terms of live audiences" exceeding 10 million subscribers, said Premiership Rugby to News Tank Football on 30/08/2018. The new season of newly named "Gallagher Premiership…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 127933
• Published on 04/09/18 at 17:00
©  D.R.
UEFA: European Cups and the "competitive balance in European Football" discussed by the PFSC

"The Professional Football Strategy Council (PFSC) chaired by UEFA president Aleksander Ceferin, met today in Monaco and discussed a variety of matters impacting the professional game. Topics addressed included competitive balance in European Football, and an update from the UEFA Club Competitions…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 127918
• Published on 04/09/18 at 16:15
©  Guinness Pro14
Guinness Pro14: international TV rights (2018-2021) for DAZN, Sky New Zealand and RugbyPass

Perform Group, a British group specialised in the production and distribution of sports content on digital platforms, has acquired, for Canada, Germany, Switzerland and Austria, the rights to broadcast the Guinness Pro14 for three seasons from 2018-19, on 31/08/2018. The matches of the 2018-19…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 127916
• Published on 04/09/18 at 15:30
Cycling: The Union Cycliste Internationale launches its new digital platform www.uci.org

The Union Cycliste Internationale (UCI) launched its new digital platform, www.uci.org, indicated the international body on 28/08/2018. "As well as a new domain name, a revamped design, and new features that enhance its editorial content, photos and videos, the latest version of the UCI’s…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital
• Article # 127910
• Published on 04/09/18 at 14:30
©  ITF
Tennis: "We hope that all the best players participate in the Davis Cup" (G. Piqué, Kosmos)

"We hope that all the best players will participate and that all countries will follow the event. The Davis Cup must be known and recognised around the world and that the most spectators possible know the winner, with the current format, this is not the case," said Gerard Piqué, president and…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 127404
• Published on 04/09/18 at 13:15
©  D.R.
Ligue 1 Conforama: Lyon extends partnership with Senegalese club Dakar Sacré-Coeur until 2021

Olympique Lyonnais (Ligue 1 Conforama) is extending its partnership with the Senegalese football club Dakar Sacré-Coeur for three additional seasons (2018-2021), according to the French club on 29/08/2018. "There are always three objectives: to continue the training work like that of…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication, Social Responsibility, …
• Article # 127829
• Published on 04/09/18 at 10:55
©  AS Monaco
Ligue 1: Hankook (tyres) becomes an official partner of AS Monaco FC for two seasons (2018-2020)

Hankook, a South Korean tyre manufacturer, has become an official partner of AS Monaco FC (Ligue 1 Conforama) for two seasons (2018-2020) on 02/09/2018. This is a second level partnership in the sponsoring hierarchy of the club. "During this period, Hankook will benefit from a strong presence…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 127852
• Published on 04/09/18 at 10:15
©  Real Valladolid CF
LaLiga Santander: the Brazilian Ronaldo Luis Nazário de Lima acquires 51% of Real Valladolid CF

Brazilian Ronaldo Luis Nazário de Lima, the former FC Barcelona (LaLiga Santander), FC Internazionale Milano (Serie A TIM) and Real Madrid CF (LaLiga Santander) legend, and one of the best forwards of the history of football, has become the new majority shareholder of Real Valladolid CF (promoted…
Domain(s): Clubs
• Category(ies): Finance, Legal, Essentials Clubs
• Article # 127826
• Published on 03/09/18 at 17:45
©  @ATLHawks
NBA: State Farm (insurance) obtains the naming rights to the Atlanta Hawks' Arena ($175m/20 years)

State Farm, an American insurance company, has obtained the naming of the rights of the Arena (17,600 capacity, formerly the Philips Arena) home of the Atlanta Hawks (NBA), for the next 20 years (2018-2038), according to the NBA franchise on 29/08/2018. The value of the agreement would be $175m…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 127809
• Published on 03/09/18 at 16:59