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©  Paris-SG
Ligue 1 Conforama: Paris Saint-Germain opens an official store in Tokyo (Japan)

"Paris Saint-Germain (Ligue 1 Conforama) becomes the first European football club to open an official store in Japan, thanks to an exclusive collaboration with the Edifice department store in Tokyo," announced the club, on 14/09/2018. "This exceptional opening is part of the club's strategy…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 128899
• Published on 21/09/18 at 13:15
©  LaLiga
LaLiga Santander: VAR, new broadcasting technologies, and an influencer campaign for 2018-19

VAR, new camera technologies, and a dedicated infuencer campaign are some of the new items in store for the 2018-19 LaLiga Santander season, indicated the Spanish League at its LaLiga Kick Off event in Paris (FRA) on 05/09/2018, in which LaLiga bills itself as a 360° entertainment…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 128005
• Published on 21/09/18 at 11:40
©  LFC
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 129304
• Published on 21/09/18 at 11:30
©  DFL
eSports: DFL launches an official competition with EA Sports for its clubs in 2018-19

"This season (2018-19) the clubs of the Bundesliga and 2.Bundesliga are to receive the opportunity for the very first time to compete against each other and determine the German Club Champion in eFootball," said the body on 20/09/2018. "It is planned that this format will be implemented in…
Domain(s): Public Authorities & Regulations
• Category(ies): esport - gaming
• Article # 129258
• Published on 21/09/18 at 11:04
©  Atlético de Madrid
Champions League: Save The Children (NGO) logo worn on the back of Atlético de Madrid shirts

Club Atlético de Madrid (LaLiga Santander) will wear the logo of the non-governmental organisation Save the Children, which promotes children's rights throughout the world, on the back of its shirts during all of the club's matches in the 2018-19 Champions League, according to the club, on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 129259
• Published on 21/09/18 at 10:09
©  D.R.
eSports: UEFA launches call to organise a possible official eSports tournament alongside Euro 2020

UEFA has launched a call "for proposals from suitably qualified eSports tournament organisers to create, develop and operate an official e-sports tournament in relation to UEFA Euro 2020," announced the European body on 14/09/2018. "The selected organiser (if any) would be responsible for all…
Domain(s): Public Authorities & Regulations
• Category(ies): esport - gaming
• Article # 129146
• Published on 20/09/18 at 18:14
©  D.R.
Olympic Games: North and South Korea could present a joint bid for the 2032 Summer Olympics

The Republic of Korea (South Korea) and the Democratic People's Republic of Korea (North Korea) could present a joint bid to host the 2032 Summer Olympic Games, according to the two neighboring countries after a joint summit in Pyongyang (North Korea) on 19/08/2018. Presidents Moon Jae-in…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 129147
• Published on 20/09/18 at 17:34
©  D.R.
LaLiga Santander: Real Sociedad - Barcelona, first match at the partly renovated Estadio de Anoeta

Real Sociedad SAD - FC Barcelona (1-2, Matchday 4 of the 2018-19 LaLiga Santander) was the first match to be played at the new Estadio de Anoeta in San Sebastián (ESP), after the completion of part of the renovation works due to be carried out on the stadium from 2017-2019, on 15/09/2018…
Domain(s): Clubs
• Category(ies): Stadiums
• Article # 129238
• Published on 20/09/18 at 16:50
©  D.R.
Europa League: the economic head-to-head between O. Marseille - Eintracht Frankfurt on 20/09/2918

With nearly 8.9 million fans on social networks (Facebook, Twitter and Instagram, on 01/09/2018), Olympique de Marseille (Ligue 1 Conforama) has more than 6.6 times more fans than Eintracht Frankfurt (Bundesliga), which totals 1.3 million, as the two teams prepare to face each other on Matchday 1…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Sporting Goods & Brands, …
• Article # 129225
• Published on 20/09/18 at 15:59
©  D.R.
Premier League: Fulham FC concludes a scholarship partnership with FirstPoint USA

FirstPoint USA, a branch of the UK sports scholarships agency for 15-21 year-olds in the United States, has become the "official University Scholarship partner" of Fulham FC (Premier League), announced the club on 11/09/2018. "The agency will be working closely with our academy players to try…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Sponsors - Partners, …
• Article # 129218
• Published on 20/09/18 at 15:20