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©  D.R.
Juventus: 520,000 Cristiano Ronaldo shirts sold or pre-ordered within 24 hours of his transfer

Juventus FC (Serie A) sold or received pre-orders for 520,000 Cristiano Ronaldo flocked shirts during the first 24 hours following the announcement of the player's transfer to the club on 10/07/2018, announced Yahoo Sport Italia on 12/07/2018. During these 24 hours, 500,000 shirts were…
Domain(s): Clubs
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 125254
• Published on 18/07/18 at 17:04
©  Paris Saint-Germain
Ligue 1: Renault succeeds Citroën as automobile partner of Paris Saint-Germain (2018-2021)

The French automobile manufacturer Renault has become an official partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2018-2021), on 12/07/2018. This is a second level partnership in the sponsoring hierarchy of PSG. The annual amount is estimated at €6m by French media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 125236
• Published on 18/07/18 at 16:44
©  D.R.
AS Roma: "over 100,000 fans" watch the first match of a Serie A club to be broadcast on Twitter

AS Roma (Serie A) have become "the first Serie A club to broadcast an entire match live on Twitter (social network)," said the club on 14/07/2018. The pre-season friendly versus Latina Calcio 1932 (Serie D, Italian fourth division) - AS Roma (0-9) played at the Stade Domenico Francioni (6,850…
Domain(s): Clubs, Media
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 125240
• Published on 18/07/18 at 16:09
©  Levante UD
Levante UD: club signs a collaboration agreement with the Polytechnic University of Valencia

Levante Union Deportiva (LaLiga Santander) have signed a collaboration agreement with the Polytechnic University of Valencia (UPV) to ensure the management of the historical and cultural heritage of the club, according to the Spanish club on 02/07/2018. "Although Levante has been working for…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 125232
• Published on 18/07/18 at 15:19
©  Apple
FC Bayern: partnerships with Apple Music (streaming) and Beats (headphones) extended until June 2019

Apple Music, a music pay-streaming service from the US technology and content group Apple, and FC Bayern Munich (Bundesliga) have extended their "exclusive commercial collaboration" until the end of the 2018-19 season, according to the Bavarian club on 16/07/2018. Both parties have been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 125216
• Published on 18/07/18 at 14:30
©  Eleven Sports
Eleven Sports Italy: Giuliano Giorgetti (formerly Inter and AC Milan) appointed managing director

Giuliano Giorgetti has been appointed managing director of Eleven Sports Italy on 17/07/2018. Giorgetti was previously media content director for FC Internazionale Milano (Serie A). "Giuliano will also act as head of digital and commercial partnerships at leading global investment company and…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities
• Article # 125213
• Published on 18/07/18 at 13:29
©  Chelsea FC
Premier League: Chelsea FC launch "The 5th Stand", a new mobile app available on iOS and Android

Chelsea FC (Premier League) have announced the launch of a new official mobile application, "The 5th Stand", available to download for iOS and Android via the club's website, on 29/06/2018. With the new app, fans will be able to access a range of exclusive Chelsea FC content for free such as…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 125123
• Published on 18/07/18 at 12:39
©  LaLiga
LaLiga: the Spanish League named as an honorary ambassador of the "Spanish Brand"

LaLiga has been named as an honorary ambassador of the "Marca España" ("Spanish Brand") programme funded by the Spanish government, whose goal is to promote the country, its economy and its culture abroad, according to the Spanish League on 11/07/2018. The recognition rewards LaLiga for its…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 125161
• Published on 18/07/18 at 12:00
©  D.R.
2018 World Cup: the final watched by at least 162.7 million viewers in 20 countries around the world

France - Croatia (4-2), the final of the 2018 World Cup in Russia, drew nearly 162.7 million viewers in 20 countries around the world, on 15/07/2018, according to Eurodata TV Worldwide, an international division of the audience measurement institute Médiamétrie, on 16/07/2018. The final was…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 125162
• Published on 18/07/18 at 10:45
©  Juventus
Portugal: Sport TV extends TV rights to the Serie A the same day as Juventus sign Cristiano Ronaldo

Sport TV has extended its TV rights for Portugal for the Serie A from 2018-19, announced the Portuguese satellite pay-TV group via a video posted on YouTube on 10/07/2018, the same day as the announcement of the arrival of Portuguese star Cristiano Ronaldo to Juventus (Serie A). Transferred…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 125092
• Published on 17/07/18 at 17:59