Archives 2018 (page 61/277)

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Leaders 2018: "LaLiga, like the NFL, wants to grow sportainment'" (S. Lancestremere, Microsoft)

"We started with Real Madrid, and we were already working with Mediapro, so this (partnership with LaLiga) was the next logical step. So after working with those two entities in Spain, and also our big partnership with the NFL, our director basically talked directly with Javier Tebas, and the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Agencies, …
• Article # 130839
• Published on
©  UEFA

UEFA: "Fair Play Regulations have made European football finances stronger than ever before"

"Financial Fair Play is continuing to keep the financial stability and performance of clubs across Europe moving forward positively - the message from the latest UEFA Club Licensing and Financial Fair Play Annual Workshop, hosted in Antalya (TUR, from 03 to 05/10/2018) by UEFA in conjunction with…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal
• Article # 130872
• Published on
©  D.R.

Puma: launch of the brand's first basketball shoe range for over 20 years on 11/10/2018

The German equipment manufacturer Puma, which relaunched a Basketball division on 18/06/2018, will market its first range of basketball shoes "in more than 20 years" on Thursday 11/10/2018, according to equipment manufacturer on 09/10/2018. Puma's "Cell Origin Mid" was the last model…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 130873
• Published on
©  Fanfoot

Brasileirao Série A: Fanfoot (OTT/social network platform), acquires global media rights (€130m)

Fanfoot, the future OTT football platform on which fans will be able to interact, has acquired the global media rights of the Campeonato Brasileirao Série A (Brazilian first division), starting in the 2019 season, for a total of €150m (€130m), on 09/10/2018. The duration of the agreement has not…
Domain(s): Media
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 130869
• Published on
©  UEFA

Nations League: bonuses and solidarity payments revalued, €10.5m for the overall winner

"UEFA has announced it will increase UEFA Nations League payments for the current edition of the tournament, which started in September. This will see a 50% rise in solidarity fees given to all 55 national associations who are taking part in the competition," said the European body on…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal
• Article # 130859
• Published on
©  n/a

Leaders 2018: "The asset, Leeds United, is truly a sleeping giant that can go global" (A.Radrizzani)

"I bought Leeds United (Sky Bet Championship) for three main reasons. 1 - my passion for football; 2 - the challenge, this is very difficult, but the challenge of reaching the Premier League was something I had to take on; and 3 - the asset itself. Leeds is truly a sleeping giant. This is a club…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Digital, …
• Article # 130790
• Published on
©  D.R.

LaLiga Santander: 5.1 million viewers in Spain for Matchday 8 of 2018-19

5.164 million TV viewers (2.938 million on the beIN Sports pay-TV channels, 1.266 million on the pay-TV channel Movistar Partidazo and 960,000 on the free-TV channel Gol) watched the ten games of Matchday 8 of the 2018-19 LaLiga Santander season, played from 05/10 to 07/10/2018, according to data…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 130604
• Published on
©  D.R.

Bundesliga: 3.3 million Sky Deutschland subscribers watch 7 of the 9 games on Matchday 7 of 2018-19

Seven of the nine games on Matchday 7 of the 2018-19 Bundesliga season, played from 05 to 07/10/2018, posted a cumulative average audience of 3.3 million TV viewers on the channels of the pay-TV group Sky Deutschland, according to data from the German audience measurement institutes AGF and GfK…
Domain(s): Media
• Category(ies): Media Audiences
• Article # 130670
• Published on
©  @PSG_Inside

Ligue 1 Conforama: PSG - Lyon draws 1.56 million viewers on Canal+ (audience share: 6.7%)

Paris Saint-Germain - Olympique Lyonnais (5-0), Matchday 9 of the 2018-19 Ligue 1 Conforama season, drew an average of 1.56 million viewers on the pay-TV channel Canal+, on Sunday 07/10/2018 (kick-off at 21:00 CET), according to data from the audience measurement institute Médiamétrie. This is the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 130512
• Published on
©  FFF

UEFA: France gained the most Facebook likes and Twitter followers in September 2018

The 55 UEFA member associations, which are taking part in the first edition of the Nations League which began on 06/09/2018, comprise 42.12 million total likes on the social network Facebook and 17.87 million total followers on the social network Twitter, as of 01/10/2018. On average, each…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Agencies, Digital, …
• Article # 130511
• Published on