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©  World Rugby
World Rugby: 9.6 million players worldwide, 3.5 million registered and 2.7 million female players

World Rugby has 105 member unions, 18 associate unions and has 9.6 million players worldwide, including 3.5 million registered players and 2.7 million female players (+28%), according to the International body's "Year in Review 2018", published on 10/07/2019. England had "355,153 registered…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 152988
• Published on 24/07/19 at 10:50
©  D.R.
LOSC Lille: the European Metropolis of Lille and Hello Lille (tourism) shoulder sponsors for 2019-20

The European Metropolis of Lille (MEL), and the tourism agency Hello Lille, have extended their partnerships with LOSC Lille (Ligue 1 Conforama) for the 2019-20 season, according to the French club on 23/07/2019. The European Metropolis of Lille has the status of an institutional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153020
• Published on 24/07/19 at 10:10
©  D.R.
Trophée des champions 2019: PSG - Stade Rennais in Shenzhen (CHN), on 03/08/2019 at 13:30 CET

The Trophée des champions 2019 Paris Saint-Germain - Stade Rennais, organised by the LFP at the Shenzhen University Sports Centre (60,334 capacity) in Shenzhen, south-east China (as in 2018), on Saturday 03/08/2019, will kick-off at 13:30 CET (19:30 local time), according to the LFP on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 153009
• Published on 24/07/19 at 09:30
YouTube: +200,000 "concurrent viewers" for the 1st MLB game broadcast exclusively on the platform

Philadelphia Phillies - Los Angeles Dodgers (7-6), MLB's first game to be broadcast exclusively on YouTube, drew "more than 200,000 concurrent viewers" on the online video platform on 18/07/2019, according to data provided by Google, YouTube's parent company, to Morning Consult, an American…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 152954
• Published on 23/07/19 at 17:10
©  D.R.
Sponsorship: Budweiser (beer) becomes a partner of the Premier League and LaLiga from 2019-20

Budweiser, the American beer brand belonging to the Belgian brewing company AB InBev, has become a partner of the Premier League and LaLiga under a multi-year agreement starting in 2019-20, according to the two leagues on 22/07 (LaLiga) and 23/07/2019 (Premier League) respectively. "These new…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 152968
• Published on 23/07/19 at 16:20
©  D.R.
Bundesliga: Wiesenhof (food products) extends as a shirt sponsor of SV Werder Bremen until 2021-22

Wiesenhof, a German brand specialised in meat and frozen products from the PHW-Gruppe Lohmann & Co group, has extended its partnership as the main shirt sponsor of Sport Verein Werder Bremen (Bundesliga) for two seasons from 2020-21 (2020-2022), announced the club on 22/07/2019. The contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 152955
• Published on 23/07/19 at 14:40
©  D.R.
Liverpool FC: Standard Chartered (bank) and Joie (childcare products) partner with the women's team

The British bank Standard Chartered and Joie, a British manufacturer and distributor of childcare products, have extended their partnerships with Liverpool FC to support the club's women's team Liverpool FC Women (Barclays FA Women's Super League), according to the Merseyside club on 18/07/2019…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152911
• Published on 23/07/19 at 13:40
©  FC Barcelone_TikTok
LaLiga Santander: FC Barcelona becomes the third Spanish club to open an account on TikTok

FC Barcelona (LaLiga Santander) has launched an official account on the Chinese video sharing platform TikTok, according the Catalan club on 19/07/2019. The club is the third in Spain present on TikTok, after Reial Club Deportiu Espanyol de Barcelona and Club Atlético de Madrid. "Coinciding…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 152908
• Published on 23/07/19 at 13:00
©  TSG Hoffenheim_TikTok
Bundesliga: TSG Hoffenheim becomes the third German club to launch an official account on TikTok

TSG Hoffenheim (Bundesliga) has launched an official account on the Chinese video sharing platform TikTok, according to the club on 18/07/2019. "We are launching our own channel for what is currently the hottest app in the world. The free app has built up a huge wave of hype, especially among…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 152909
• Published on 23/07/19 at 12:20
©  BFC
Serie A TIM: book released to mark the beginning of the events for Bologna FC's 110th anniversary

The presentation of the book "Bolognesi in 110 personaggi (+1)" ("Bologna FC supporters in 110 characters +1"), at Bologna FC 1909's (Serie A TIM) N. Galli Training Centre, is the first event that has been organised to mark the club's 110th anniversary, on 21/07/2019. Bologna FC was founded on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 152903
• Published on 23/07/19 at 11:40