Archives July, 2019 (page 11/26)

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©  D.R.

LaLiga Santander: Sailun Tyre (tyres) succeeds Sesderma as sleeve sponsor of Valencia CF (2019-2022)

Sailun Tyre, a Chinese tyre manufacturer, has become a partner and sleeve sponsor of Valencia CF (LaLiga Santander) for three seasons (2019-2022), according to the club on 17/07/2019. Sailun Tyre has the status of "premium plus" partner, the second level in the Spanish club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152662
• Published on

DAZN: distribution agreement with Eurosport in 4 countries, acquisition of Bundesliga TV rights

The British sports OTT platform DAZN has concluded an agreement with the American audiovisual conglomerate Discovery to distribute the Eurosport 1 and Eurosport 2 pay-TV channels to its subscribers in Germany, Austria, Spain and Italy, on 18/07/2019. In addition to this distribution…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 152664
• Published on
©  SL Benfica

Liga NOS: 43,741 season ticket holders for SL Benfica in 2019-20, a record for a Portuguese club

"A grand total of 43,741 season tickets have been sold, which represents a record for both Sport Lisboa e Benfica (Liga NOS) and for Portuguese football," announced the Lisbon (POR) club on 17/07/2019. "These figures represent an increase in sales of 6.4% compared to last season's total and an…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 152660
• Published on
©  Premier League

Premier League: head-to-head records to be used as table tiebreaker during the 2019-20 season

The Premier League will introduce head-to-head records in order to separate clubs "if two or more clubs finish level in the table when competing for the title or European qualification, or when relegation is at stake," announced the English League on 14/07/2019. "In 2019-20 the team who have…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 152644
• Published on
©  D.R.

Premier League: EA Sports succeeds Konami as partner of Liverpool FC from 2019-20

EA Sports, an American video game publisher, and developer of the "FIFA" football video games, has become a partner of Liverpool FC (Premier League) from 2019-20, as part of a multi-year agreement, according to the club on 16/07/2019. EA Sports has the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152616
• Published on
©  Manchester City

Premier League: Manchester City launch "Man City for TV" a new global OTT platform

"Manchester City FC has launched Man City for TV, a new streaming platform which is now available to download worldwide," announced the club on 16/07/2019. "The OTT platform is downloadable on a variety of television platforms including Apple TV, Amazon Fire TV and Roku along with selected Smart…
Domain(s): Clubs, Media
• Category(ies): Agencies, Clubs
• Article # 152619
• Published on
©  n/a

Women's World Cup: "A huge uplift in brand interest but more to be done" (J. Fenn, H+K Strategies)

"Most brands focused on an emotive statement of intent at the start of the tournament, but then did much less of impact as the tournament went on. It was unquestionably a huge uplift in brand interest from previous major women's tournaments, but there is still much more to be done for some…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 152441
• Published on
©  D.R.

Court of Arbitration for Sport: decision on the African Champions League to be made by 31/07/2019

"The Court of Arbitration for Sport (CAS) is to rule on the appeals filed by Espérance Sportive de Tunis (TUN) and Wydad Athletic Club (MAR) by 31/07/2019," announced CAS on 15/07/2019. "The second-leg of the African Champions League final will be replayed on neutral ground outside of Tunisia…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 152452
• Published on
©  D.R.

LaLiga Santander: Oppo (smartphones, CHN) extends with FC Barcelona for 3 seasons (2019-2022)

Oppo, a Chinese smartphone manufacturer, has extended its partnership with FC Barcelona (LaLiga Santander) for three more seasons (2019-2022), according to the club on 16/07/2019. The Chinese brand has been a partner of the club since an agreement on 01/06/2015. Oppo has the status of global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152523
• Published on
©  LaLiga

LaLiga: 51 Spanish football coaches in training to run summer camps in 15 Chinese cities

LaLiga has hosted a training session for 51 Spanish coaches who will run 18 campuses organised by the Spanish league in China from 14/07 to 25/08/2019, announced LaLiga on 12/07/2019. All coaches who participated in the training session will be deployed to 15 Chinese cities - Xian, Xining…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 152564
• Published on