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UK/Ireland: Virgin Media extends its agreement to distribute Sky Sports channels

The telecommunications operator Virgin Media has extended its agreement to distribute the sports and cinema channels of its competitor Sky in the United Kingdom and Ireland on 18/07/2019. The duration of the agreement has not been officially communicated but is expected to be five years, as for…
Domain(s): Media
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 152841
• Published on 22/07/19 at 13:00
©  Deportivo Alavés
LaLiga Santander: visitor stand ticket prices for matches between the five Basque clubs set at €25

"In order to encourage a good atmosphere between the clubs and the travel of their supporters, the presidents of Athletic Club, Real Sociedad de Futbol, Club Atletico Osasuna, Deportivo Alavés and Sociedad Deportiva Eibar concluded a global agreement this morning to set the price of tickets for…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 152708
• Published on 22/07/19 at 12:20
©  D.R.
CAF: Didier Drogba (CIV) and Samuel Eto'o (CMR) appointed special advisors to president Ahmad Ahmad

The Ivorian football Didier Drogba (African Player of the Year 2006 and 2009) has been appointed as special adviser to Ahmad Ahmad, president of CAF, in charge of improving the status of African players, while Cameroonian Samuel Eto'o (African Player of the Year 2003, 2004, 2005 and 2010 and…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 152829
• Published on 22/07/19 at 11:35
©  SL Benfica
Liga NOS: SL Benfica partners with the San Francisco 49ers NFL franchise

"Sport Lisboa e Benfica and the San Francisco 49ers signed, on Tuesday (16/07/2019), at the museum located at Levi's Stadium, a partnership aimed at the exchange of technical, technological and business knowledge," announced the Lisbon club (POR) on 17/07/2019. "Today is a memorable day…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners, Stadiums
• Article # 152771
• Published on 22/07/19 at 10:55
©  USSF
2019 Women's World Cup: audiences, affluence, atmosphere ... a success "beyond expectations"

"This World Cup in France has been phenomenal, moving, passionate, fantastic... The best Women's World Cup of all time. It is thanks to the French organization that this World Cup has become what it is, the best in the world," said Gianni Infantino, FIFA president, in Lyon (FRA) on 05/07/2019…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Sporting Goods & Brands, …
• Article # 152637
• Published on 22/07/19 at 10:10
©  USSF
2019 Women's World Cup: TV audiences, attendance, atmosphere... a success "beyond expectations"

"This World Cup in France has been phenomenal, moving, passionate, fantastic... The best Women's World Cup of all time. It is thanks to the French organization that this World Cup has become what it is, the best in the world," said Gianni Infantino, FIFA president, in Lyon (FRA) on 05/07/2019…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 152636
• Published on 22/07/19 at 09:30
©  Paris SG
Ligue 1 Conforama: Paris Saint-Germain, the third French club to open an official account on TikTok

Paris Saint-Germain (Ligue 1 Conforama) have launched an official account on the Chinese video sharing platform TikTok, on 16/07/2019. The official transfer of French defender Abdou Diallo from Borussia Dortmund (Bundesliga) to PSG was the first post on the club's Chinese social network (see…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 152681
• Published on 19/07/19 at 17:15
Spain: DAZN have "no intention" of sub-licensing LaLiga broadcasting rights (Veronica Diquattro)

"We currently have no intention of doing so (regarding a possible distribution or sub-licensing agreement with Telefonica for LaLiga Santander's broadcasting rights in Spain), until the CNMC reviews its criteria for 2020-21," said Veronica Diquattro, DAZN's vice-president revenue for Southern…
Domain(s): Media
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 152779
• Published on 19/07/19 at 15:32
©  Fortuna Dusseldorf
Bundesliga: Toyo Tires (tyres) extends as sleeve sponsor of Fortuna Düsseldorf (2019-2022)

Toyo Tires, a Japanese tyre manufacturer, has extended as partner and sleeve sponsor of the Fortuna Düsseldorf (Bundesliga) for three seasons, until 2021-22, according to the German club on 12/07/2019. Toyo Tires has the status of premium partner, the second level in the German club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152772
• Published on 19/07/19 at 14:54
©  RCDE
LaLiga Santander: RCD Espanyol displayed in the railway station that serves its stadium in Barcelona

"Reial Club Deportiu Espanyol de Barcelona (LaLiga Santander) is strengthening its brand's presence by dressing the platforms of the Cornellà-Riera railway station in the club's colours," said the club on 17/07/2019. Located to the west of the city of Barcelona (Catalonia, ESP), the station serves…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 152759
• Published on 19/07/19 at 14:14