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©  Olympique de Marseille x Puma
Olympique de Marseille: Puma launches an "influence jersey" range "for urban fashion lovers"

Puma has activated its partnership with Olympique de Marseille (Ligue 1 Conforama) and has launched a range of " influence jerseys for the club's fans," announced the German brand on 16/10/2019. "The jerseys are available at lifestyle specialists, in official stores and on OM.fr from 16/10/2019,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 164976
• Published on 17/10/19 at 11:10
©  USSC
Serie A TIM: US Sassuolo to use artificial intelligence for the recruitment of players

Unione Sportiva Sassuolo Calcio (Serie A TIM) has partnered with Wallabies, an Italian start-up created in 2016 and specialised in the use of artificial intelligence to evaluate the sporting performance of football players, for the 2019-20 season, announced the club on 11/10/2019. "By choosing…
Domain(s): Clubs
• Category(ies): Transfer Market
• Article # 164919
• Published on 17/10/19 at 10:25
©  UEFA
Euro 2020: format and details of the draw for the final stage in Bucharest (ROU) on 30/11/2019

The draw for the final phase of Euro 2020 will take place at the Romexpo in Bucharest (ROU) on Saturday 30/11/2019, starting at 18:00 CET, according to UEFA on 14/10/2019. The draw will divide the 24 qualified countries into six groups (from A to F) of four teams. The draw will concern the top…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 164790
• Published on 17/10/19 at 09:45
©  Leaders
Leaders 2019: Y. Al-Obaidly, A. Agnelli, L. De Laurentiis, P. Hutton among the speakers

"We now live in a world where exclusive broadcast rights are, effectively, wholly non-exclusive. Consumers, young and old, are accessing everything for nothing - via a kodi or a VPN or beoutQ - wherever they are, whenever they like, and this behaviour is being normalised. As the largest buyer of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Authorities, Sponsors - Partners, …
• Article # 164855
• Published on 16/10/19 at 17:54
©  BVB
Bundesliga: 23,854 season ticket holders per club (55,500 for Dortmund) and no tickets above €950

The 18 Bundesliga clubs have an average of 23,854 season ticket holders for the 2019-20 season. This total puts the German league third among the Top 5 European Leagues behind LaLiga Santander and the Premier League. With 55,500 season ticket holders, Borussia Dortmund is the German club with…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Finance, …
• Article # 164492
• Published on 16/10/19 at 17:20
©  NZR
Rugby: Sky New Zealand extends its All Blacks TV rights, and the NZ Rugby acquires 5% of Sky

Sky New Zealand is extending, for New Zealand, its TV rights to rugby competitions involving New Zealand rugby teams for five years (2021-2025) with SANZAAR (South Africa New Zealand Australian Argentinian Rugby, a consortium that manages professional rugby in the southern hemisphere), according…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 164920
• Published on 16/10/19 at 16:34
©  Hertha Berlin
Bundesliga: Hertha BSC launches shirt to commemorate 30th anniversary of the fall of the Berlin Wall

Hertha BSC (Bundesliga) is launching a limited edition shirt to commemorate the 30th anniversary of the fall of the Berlin Wall (09/11/1989), according to the club on 11/10/2019. The shirt will be worn versus RB Leipzig (Bundesliga) on 09/11/2019. "Hertha will commemorate this occasion by…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Social Responsibility
• Article # 164918
• Published on 16/10/19 at 16:02
©  Valencia CF
LaLiga Santander: Vueling (airline) extends as a partner of Valencia CF for 2019-20

Vueling, the Spanish airline belonging to the British group International Airlines Group, has extended its partnership with Valencia CF (LaLiga Santander) for the 2019-20 season, announced the club on 10/10/2019. Vueling is an official partner, the fourth level in the Spanish club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164911
• Published on 16/10/19 at 15:17
©  West Ham
Leaders 2019: "We entered eSports to engage with a wider and younger audience" (K. Virani, West Ham)

"As a sports organisation, one of the questions is how do we grow our fanship around the world. We look at opportunities to differentiate and engage and eSports is hugely important. We entered eSports in order to create a different narrative and engage with a wider and younger audience," said…
Domain(s): Clubs
• Category(ies): Sponsors - Partners, Essentials Clubs, esport - gaming
• Article # 164889
• Published on 16/10/19 at 13:49
©  D.R.
Serie A 2021-2024 TV rights: League to make a decision on the offer made by Mediapro on 21/10/2019

The Lega Serie A should make a decision on the offer made by the Chinese-Spanish audiovisual group Mediapro to create a channel for the League for the Serie A TIM audiovisual rights, over the 2021-2024 period, at its Assembly on Monday 21/10/2019. "The Lega Serie A assembly, unanimously…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 164912
• Published on 16/10/19 at 13:09