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©  D.R.
Leaders 2019: "eSports is an important part of our sports portfolio" (G. Coombe, Gillette)

"eSports is an important part of our portfolio as connecting with young men is our objective and for many, eSports is the one and only sport," said Gary Coombe, CEO of Gillette, at the 2019 edition of the Leaders Sport Business Summit conference cycle held at Twickenham Stadium in London (ENG), on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, esport - gaming
• Article # 164413
• Published on 10/10/19 at 15:45
©  Olympique de Marseille
Olympique de Marseille: Toyota succeeds Hyundai as the club's official vehicle (2019-2021)

Toyota, a Japanese car manufacturer, has become an official partner of Olympique de Marseille (Ligue 1 Conforama) for two seasons (2019-2021), announced the club on 09/10/2019. As part of this partnership, Toyota will promote its premium car brand Lexus. Olympique de Marseille organised a press…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 164406
• Published on 10/10/19 at 14:59
NBA: eight members of the US Congress ask the League to suspend its activities in China

Eight members of the US Congress have asked the NBA "to suspend its activities in China until Chinese-controlled broadcasters and sponsors cease their boycott of NBA activities and their special treatment of the Houston Rockets," in a letter addressed to the North American basketball league on…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Authorities, Sponsors - Partners
• Article # 164476
• Published on 10/10/19 at 14:14
©  D.R.
UK: BT (telecoms), partner of the Scottish, Welsh and Northern Irish Associations (2019-2024)

The British telecommunications group BT (British Telecom) has become a partner of the Scottish Football Association (SFA), the Football Association of Wales (FAW) and the Irish Football Association (IFA) from 01/11/2019 until 2023-24, according to the company on 08/10/2019. These commitments…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 164407
• Published on 10/10/19 at 13:30
©  JMA
Japan 2019: French Rugby "notes the decision of World Rugby to cancel the England-France match"

"The French Rugby Federation takes note of World Rugby's decision to cancel the England - France match (scheduled at Yokohama Stadium on Saturday 12/10/2019 at 17:10 local time, 10:10 CET) due to an alert issued by the Japan Meterological Agency: typhoon 'Hagibis' threatens Japan for the weekend…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 164472
• Published on 10/10/19 at 12:55
©  Lega Serie A
Lega Serie A: "Four offices opened outside Italy in 2019-20, the first in New York" (L. De Siervo)

"New York will be our first office abroad, and in the coming years, the United States will be the scene of football, as it will host the finals of the Men's World Cup (2026) and Women's (not before 2027)," said Luigi De Siervo, CEO of the Lega Serie A, on the Italian public radio Rai on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 164251
• Published on 10/10/19 at 12:20
Leaders 2019: "With Amazon we sold our yearly order in the first month" (L. De Laurentiis, Napoli)

"SSC Napoli was the first club in the world to partner with Amazon (an exclusive Amazon Brand Store, agreement signed on 18/06/2018) and we launched simultaneously in five market places: Italy, France, Germany, the UK and Spain. We sold out of our yearly order right away after the first month,…
Domain(s): Clubs, Media
• Category(ies): Ticketing, Marketing - Communication, Merchandising - Licensing, …
• Article # 164340
• Published on 10/10/19 at 11:39
©  D.R.
2019-20 LaLiga Santander: cumulative TV audience of 4.1 million viewers in Spain for Matchday 8

The 10 games of Matchday 8 of the 2019-20 LaLiga Santander, played from 04 to 06/10/2019, recorded an average cumulative TV audience of 4.147 million viewers in Spain (3.546 million on the Movistar LaLiga pay-TV channels and 601,000 on free-TV channel Gol) according to data from the Kantar Media…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 164318
• Published on 10/10/19 at 11:14
©  D.R.
2019-20 Bundesliga: cumulative TV audience of 3.67 million viewers for Matchday 7 on Sky Deutschland

Six of the nine games of Matchday 7 of the 2019-20 Bundesliga, played from 04 to 06/10/2019, recorded an cumulative average audience of 3.67 million viewers on the channels of the pay-TV group Sky Deutschland, according to the data from the German AGF and GfK audience measurement institutes…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 164337
• Published on 10/10/19 at 10:44
2019-20 Ligue 1 Conforama: 1.03 million viewers for Saint-Étienne - OL on Canal+ (share: 4.6%)

AS Saint-Étienne - Olympique Lyonnais (1-0), the closing game of Matchday 9 of the 2019-20 Ligue 1 Conforama, drew an average of 1.03 million viewers on the pay-TV channel Canal+ in France, on Sunday 06/10/2019 (kick-off at 21:00 CET), according to data from the French Médiamétrie audience…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 164143
• Published on 10/10/19 at 10:12