Archives 2019 (page 148/290)

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2019-20 LaLiga Santander: Puma presents the ball that marks the start of its partnership with LaLiga

Puma has presented the official football for the 2019-20 LaLiga Santander season on 27/06/2019. The official ball, which will be used on all the pitches of LaLiga Santander and LaLiga 1|2|3 in 2019-20, marks the beginning of the partnership between the German brand and the Spanish body…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 150923
• Published on 28/06/19 at 13:04

Bundesliga: Sunmaker (betting) extends as main shirt sponsor of SC Paderborn 07

Sunmaker, a German sports betting and online gambling operator owned by the Swedish company Cherry Ab, has extended its partnership with SC Paderborn 07 (2.Bundesliga) for two seasons (2019-2021), announced the German club that has been promoted to the Bundesliga for the 2019-20 season, on…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 150922
• Published on 28/06/19 at 12:10

Ligue 1 Conforama: Nîmes Olympique buys the Stade des Costières from the City of Nîmes for €8m

"Upon the initiative of Rani Assaf, the president of Nîmes Olympique (Ligue 1 Conforama), the City of Nîmes have finalised their agreement for the sale of the Stade des Costières (15,788 capacity), the price of which is set at €8m," announced the City of Nîmes (FRA) on 26/06/2019. "A decision…

Domain(s): Clubs
• Category(ies): Finance, Authorities, Stadiums
• Article # 150857
• Published on 28/06/19 at 11:39

LaLiga Santander: RCD Espanyol opens an official store on La Rambla in Barcelona (ESP)

Reial Club Deportiu Espanyol de Barcelona (LaLiga Santander) has opened the RCDE Store La Rambla, an official club store on the iconic avenue in Barcelona (ESP), on 28/06/2019, according to the club, on 25/06/2019. "After the good reception of the Pop Up Store on 16, 17 and 18/05/2019, the…

Domain(s): Clubs
• Category(ies): Merchandising - Licensing, Stadiums
• Article # 150875
• Published on 28/06/19 at 10:57

LaLiga: 1^st and 2^nd divisions post a record attendance with over 14.8 million spectators in 2018-19

LaLiga Santander and LaLiga 1|2|3 posted a total attendance of 14,812,356 spectators during the 2018-19 season, an increase of 538,538 compared to in 2017-18 (+3.8%), announced LaLiga on 25/06/2019. The Spanish league has set a new attendance record for the sixth consecutive season. "LaLiga…

Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 150904
• Published on 28/06/19 at 10:10

MLS: first pro league (USA/CAN) to allow jersey sponsorship for sports betting and spirits companies

Major League Soccer has become the "first major pro sports league in US and Canadian team sports to permit companies in the sports betting and spirits (liqours and 'hard' alcohol) categories (beer and wine already permitted) to include their brands on MLS jerseys," announced the North American…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 150851
• Published on 28/06/19 at 09:30

Tokyo 2020: Google Japan (Internet technology), official supporter of the Olympic Summer Games

Google Japan G.K, the Japanese subsidiary of the US technology services company, has become an official partner in the "Internet-based information and navigation services" category of the Tokyo 2020 Olympic Summer Games on 27/06/2019. Google Japan has the status of official supporter, the third…

Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Digital
• Article # 150826
• Published on 27/06/19 at 17:44

Ligue 1 Conforama: Ping An (insurance, CHN) becomes a regional partner of PSG in China for 2019-20

Ping An, a Chinese insurance company, has become a regional partner of Paris Saint-Germain (Ligue 1 Conforama) in China for one season (2019-20, plus an optional year), according to the club on 27/06/2019. Ping An has the status of regional partner, the fourth level in the sponsorship hierarchy of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 150825
• Published on 27/06/19 at 16:44

LaLiga Santander: FC Barcelona partners with Roblox, an online video game creation platform

"FC Barcelona has joined forces with Roblox, the leading digital platform for the creation of online videogames for children and teens with more than 90 million users around the world," said the club on 25/06/2019. The new partnership enables "members of the gaming community to access the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 150824
• Published on 27/06/19 at 15:44

"We started in China in 2016, today we have more than 4 million followers" (A. Jobst, Schalke 04)

"When we started in China in 2016, we had just a couple of hundred thousand followers (on local social media). Today, we already count more than four million Schalke fans on various social media channels in China. In addition, we want to show how close we are with the local fans by visiting the…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners, …
• Article # 150060
• Published on 27/06/19 at 14:40