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©  Nike
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 150952
• Published on 28/06/19 at 15:44
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 150953
• Published on 28/06/19 at 15:25
©  D.R.
Paris Saint-Germain: new Nike deal "the biggest sponsorship agreement in the club's history"

Nike has extended its contract as the official equipment supplier of Paris Saint-Germain (Ligue 1 Conforama) for 10 seasons (2022-2032), until the end of the 2031-32 season, announced the French club on 28/06/2019. The two entities have been linked since 1989 (30 seasons). The agreement covers…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 150945
• Published on 28/06/19 at 14:54
©  Eintracht Frankfurt
Eintracht Frankfurt: a joint women's team in 2020 with 1. FFC Frankfurt (Allianz Frauen-Bundesliga)

"Eintracht Frankfurt (Bundesliga) and 1. FFC Frankfurt (5th in the Allianz Frauen-Bundesliga in 2018-19) are planning to join forces to enter the Women's Bundesliga from the 2020-21 season onwards, playing under the Eintracht banner," announced the German club on 27/06/2019. "A year and a half…
Domain(s): Clubs
• Category(ies): Legal
• Article # 150924
• Published on 28/06/19 at 13:44
©  Puma
2019-20 LaLiga Santander: Puma presents the ball that marks the start of its partnership with LaLiga

Puma has presented the official football for the 2019-20 LaLiga Santander season on 27/06/2019. The official ball, which will be used on all the pitches of LaLiga Santander and LaLiga 1|2|3 in 2019-20, marks the beginning of the partnership between the German brand and the Spanish body…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 150923
• Published on 28/06/19 at 13:04
©  D.R.
Bundesliga: Sunmaker (betting) extends as main shirt sponsor of SC Paderborn 07

Sunmaker, a German sports betting and online gambling operator owned by the Swedish company Cherry Ab, has extended its partnership with SC Paderborn 07 (2.Bundesliga) for two seasons (2019-2021), announced the German club that has been promoted to the Bundesliga for the 2019-20 season, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 150922
• Published on 28/06/19 at 12:10
©  LFP
Ligue 1 Conforama: Nîmes Olympique buys the Stade des Costières from the City of Nîmes for €8m

"Upon the initiative of Rani Assaf, the president of Nîmes Olympique (Ligue 1 Conforama), the City of Nîmes have finalised their agreement for the sale of the Stade des Costières (15,788 capacity), the price of which is set at €8m," announced the City of Nîmes (FRA) on 26/06/2019. "A decision…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Stadiums
• Article # 150857
• Published on 28/06/19 at 11:39
©  RCD Espanyol
LaLiga Santander: RCD Espanyol opens an official store on La Rambla in Barcelona (ESP)

Reial Club Deportiu Espanyol de Barcelona (LaLiga Santander) has opened the RCDE Store La Rambla, an official club store on the iconic avenue in Barcelona (ESP), on 28/06/2019, according to the club, on 25/06/2019. "After the good reception of the Pop Up Store on 16, 17 and 18/05/2019, the…
Domain(s): Clubs
• Category(ies): Merchandising - Licensing, Stadiums
• Article # 150875
• Published on 28/06/19 at 10:57
©  Club Atlético de Madrid
LaLiga: 1st and 2nd divisions post a record attendance with over 14.8 million spectators in 2018-19

LaLiga Santander and LaLiga 1|2|3 posted a total attendance of 14,812,356 spectators during the 2018-19 season, an increase of 538,538 compared to in 2017-18 (+3.8%), announced LaLiga on 25/06/2019. The Spanish league has set a new attendance record for the sixth consecutive season. "LaLiga…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 150904
• Published on 28/06/19 at 10:10
©  D.R.
MLS: first pro league (USA/CAN) to allow jersey sponsorship for sports betting and spirits companies

Major League Soccer has become the "first major pro sports league in US and Canadian team sports to permit companies in the sports betting and spirits (liqours and 'hard' alcohol) categories (beer and wine already permitted) to include their brands on MLS jerseys," announced the North American…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 150851
• Published on 28/06/19 at 09:30