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©  URBSFA
Belgium: Mehdi Bayat named president of the Belgian Football Association which changes its structure

"Mehdi Bayat, 40 years old, is the new president of the Royal Belgian Football Association (KBVB/URBSFA). He was elected at the expense of Gilbert Timmermans (15 votes to 7) to succeed Gérard Linard, who has held the position since 2017 and who had reached the age limit (he was born on…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 150678
• Published on 26/06/19 at 13:29
©  D.R.
DFB-Pokal: ARD to pay €135m for the 2019-2022 TV rights (9 matches/year) in Germany (press)

The German public TV group ARD will pay €135m (€45m per year) for the broadcast rights for nine matches per season (including the final) of the DFB-Pokal, over the 2019-2022 cycle, according to the website of the German magazine Der Spiegel on 22/06/2019. ARD paid €127m for the same rights over…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 150674
• Published on 26/06/19 at 12:39
©  D.R.
LaLiga Santander: Marathonbet (betting) main shirt sponsor of Sevilla FC for 2 years (2019-2021)

Marathonbet, a British sports betting and gambling operator, has become the main shirt sponsor of Sevilla FC (LaLiga Santander) for two seasons (2019-2021), according to the Andalusian club on 25/06/2019. Marathonbet will pay an estimated €5m to Sevilla FC per season, according to international…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 150668
• Published on 26/06/19 at 11:59
©  AS Rome
AS Roma: stable season ticket rates, from €310 to €1,100, for the 2019-20 season

AS Roma (Serie A TIM) has launched its 2019-20 season ticket campaign at prices ranging from €310 to €1,100 (excluding discounts) on 21/06/2019. To attend the 19 Italian league matches played at the Stadio Olimpico (68,530 capacity), fans can subscribe via the club's official application (with…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 150633
• Published on 26/06/19 at 11:24
©  LFP
Piracy: website "beinsport-streaming.com" closed, following a complaint from Canal+, beIN and RMC

"Following a joint complaint filed by the Canal+ Group, beIN Sports and RMC Sport, in collaboration with the French Association against Audiovisual Piracy (ALPA), and a preliminary investigation conducted by the cyber-crime group of the research section of the French national gendarmerie (police…
Domain(s): Media
• Category(ies): Agencies, Authorities, Legal
• Article # 150667
• Published on 26/06/19 at 10:46
©  D.R.
Eredivisie: Ziggo (telecom) extends as shirt sponsor of AFC Ajax for 2 more seasons (2020-2022)

Ziggo, a Dutch cable television and telecommunications service, has extended its partnership with AFC Ajax (Eredivisie) for two seasons, 2020-21 and 2021-22, according to the Dutch club on 24/06/2019. Ziggo continues to benefit from the status of main partner, the first level in AFC Ajax's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Agencies, Essentials Sponsors & Partners
• Article # 150621
• Published on 26/06/19 at 10:04
©  Coca-Cola_CIO
IOC: Coca-Cola (beverages) and Mengniu (dairy products) become Joint Top Partners until 2032

The Coca-Cola Company, a US beverage manufacturer, and Mengniu Group, a Chinese dairy producer, have become "Joint Top Partners" of the International Olympic Committee for 12 years until 2032, on 24/06/2019. "The partnership combines the non-alcoholic beverage and the dairy categories into a new…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 150483
• Published on 26/06/19 at 09:35
©  Seville FC
LaLiga Santander: Sevilla FC opens an official store on the e-commerce site Amazon

Sevilla FC (LaLiga Santander) has opened an official store on the e-commerce site Amazon, according to the Spanish club on 22/06/2019. Sevilla FC will be able to distribute its licensed products, but not those of the brand Nike, the club's equipment supplier, which are not yet available through…
Domain(s): Clubs
• Category(ies): Digital, Finance, Merchandising - Licensing
• Article # 150620
• Published on 25/06/19 at 17:49
©  Puma
Sponsorship: Puma continues its establishment in Marseille by becoming patron of Mucem (museum)

Puma has become a patron of the Museum of European and Mediterranean Civilisations in Marseille (Mucem), as part of "a cultural sponsorship project that will last until 2021," said the German brand on 24/06/2019. "By becoming a patron of the Mucem, Puma demonstrates its attachment and deep…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 150590
• Published on 25/06/19 at 17:09
©  D.R.
Sky Bet Championship: USG (trading), shirt and sleeve sponsor of Sheffield United FC (2019-2022)

Union Standard International Group (USG), an Australian company specialised in brokerage and Forex trading, has become a partner and sponsor of Sheffield United FC (Sky Bet Championship) for three seasons (2019-2022), according to the club that has been promoted to the Premier League for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 150589
• Published on 25/06/19 at 16:39