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©  OL
Olympique Lyonnais: Herbalife (nutrition) official partner of the women's team for 2019-20

Herbalife Nutrition France, a subsidiary of the American brand of nutritional products Herbalife, has become an official partner of the Olympique Lyonnais women's team (D1 Arkema), until 30/06/2020, on 26/09/2019. The deal was negotiated via Lagardère Sports, the exclusive marketing agency for the…
Domain(s): Sponsors & Partners
• Article # 163288
• Published on 26/09/19 at 16:25
©  IAAF
Diamond League (Athletics): Infront obtains TV rights from 2025, Wanda naming rights from 2020

The marketing and media rights agency Infront has acquired the international media rights to IAAF and the Diamond League's elite track and field circuit, the company announced on 25/09/2019. Infront's parent company, the Chinese conglomerate Wanda Group, also becomes the title sponsor of the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Sponsors - Partners
• Article # 163246
• Published on 26/09/19 at 15:27
©  FCGB
Girondins de Bordeaux: new CSR plan to promote local dynamism, integration and civic engagement

"FC Girondins de Bordeaux (Ligue 1 Conforama) occupies a central place in regional life and wants to engage in an ambitious CSR project," the club announced on 23/09/2019. On 18/09/2019, Frédéric Longuépée (FRA), the delegated president of the Bordeaux club, and Joe DaGrosa, chairman of the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 163196
• Published on 26/09/19 at 12:59
©  CIO
IOC: Christopher Carroll (USA) appointed director of digital engagement from 16/10/2019

The American Christopher Carroll has been appointed to the newly created position of director of digital engagement of the International Olympic Committee (IOC), said the body on 25/09/2019. He will take office on 16/10/2019 and will report to Christophe De Kepper (BEL), the director general of…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 163248
• Published on 26/09/19 at 12:09
©  AS Roma
Serie A TIM: AS Roma becomes a partner of the Nigeria Football Federation for three seasons

AS Roma (Serie A TIM) and the Nigeria Football Federation (NFF) have entered into a "three-year partnership" that will see them "collaborate together on and off the pitch," announced the two organisations at a joint press conference in Abuja (Nigeria), on 20/09/2019. "Under the terms of the…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 163227
• Published on 26/09/19 at 11:34
©  D.R.
Deliveroo/Uber Eats: the home meal delivery companies establish themselves in football sponsorship

The meal delivery companies Uber Eats (USA) and Deliveroo (UK) have been developing their sponsorship strategy during summer 2019 by broadening their support (naming rights, shirt sponsorships, commercial partnerships...) at several levels (in Spain, the United Kingdom and France -- across clubs…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 160367
• Published on 26/09/19 at 10:49
©  FIGC
Italy: FIGC launches an eSports section, Nazionale di eFoot Azzurro, to compete in eEURO 2020

"The FIGC confirms the launch into eSports and chooses Milano Calcio City, the popular event for football video games, to stage of selection for the Nazionale di eFoot Azzurro, the team that will represent Italy in the virtual football championship at Euro 2020 (see UEFA eEURO 2020 eSports…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, esport - gaming
• Article # 163193
• Published on 26/09/19 at 10:15
Arabsat: beIN Sports did not appeal the ruling in France, but has requested an error correction

"The Arab Satellite Communications Organization (Arabsat) is pleased to announce a new ruling by a another independent French court upholding the previous ruling which dismissed all claims by beIN Sports against the organization and rejecting an appeal attempt by beIN (see below)," stated the…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 163172
• Published on 26/09/19 at 09:25
©  Premier League
Premier League: launch of official Twitter and Instagram accounts in India in English and Hindi

The Premier League is increasing its social media reach by launching official Twitter and Instagram accounts in India, the English League announced on 24/09/2019. "The new Instagram and Twitter accounts will offer fans access to match-related news and Fantasy Premier League content, with…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 163168
• Published on 25/09/19 at 17:09
©  IAAF
Athletics: Britain's Sebastian Coe re-elected as president of the IAAF for a four-year term

Britain's Sebastian Coe (62) has been re-elected as president of the IAAF for four years at the 52nd International Association of Athletics Federations Congress in Doha, Qatar, on 25/09/2019. Coe, a double Olympic champion in the 1,500 metres in 1980 and 1984, obtained 203 votes out of…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 163181
• Published on 25/09/19 at 16:29