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©  LCI
Exclusive Paris FC: "Bahrain's objective is to increase its image, reputation and boost tourism" (P. Ferracci)

"Bahrain's objective is to increase its image and reputation, promote the discovery of this small country and boost tourism. The development of training for young Bahrainis in football, a sport that is growing in importance in the countries of the Persian Gulf, is also on the agenda. This…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Sponsors - Partners, …
• Article # 189701
• Published on 30/07/20 at 09:30
©  NBA
NBA: Microsoft strengthens fan experience for games with no fans from 30/07/2020

Microsoft has activated its partnership with the National Basketball Association and offers the "Together mode", which offers a more connected and immersive experience for the fans during the resumption of the NBA which will take place at Walt Disney World Resort (Orlando, USA) on the 30/07/2020…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 189726
• Published on 29/07/20 at 16:44
©  Premier League
Premier League: presentation of the new Nike "Flight" football for the 2020-21 season

Nike has presented its new "Flight" football, which will be used in the Premier League for the 2020-21 season, announced the English League on 29/07/2020. The football will therefore be used for the 21st season of the partnership between Nike and the Premier League (since 2000-01). Nike is an…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 189705
• Published on 29/07/20 at 16:04
©  FC Barcelone
FC Barcelona: "Since 14/03/2020 we have missed out on €200m!" (Josep Maria Bartomeu)

"Since 14/03/2020 we have not received a euro. We have missed out on €200m! We are closing the year. We have recovered a lot by reducing wages and using ERTE's (Spanish temporary redundancy, with the government paying 70% of wages). We have had to close the shops and the museum, there have been no…
Domain(s): Clubs
• Category(ies): Stadiums, Merchandising - Licensing, Finance, …
• Article # 189677
• Published on 29/07/20 at 15:04
©  DC
France: "Téléfoot channel to begin broadcasting on 17/08/2020" (J. Roures and J. Bergeaud, Mediapro)

"The Téléfoot channel will begin broadcasting on 17/08/2020 (four days before the broadcast of the opening match of the 2020-21 Ligue 1 Uber Eats season, Olympique de Marseille - AS Saint-Etienne, on 21/08/2020 at 19:00 CET). It will be marketed at €25.90 per month with a one-year commitment, and…
Domain(s): Media
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 189642
• Published on 29/07/20 at 13:54
©  AS Monaco FC
esports: AS Monaco FC launches "le Scan Esport" a weekly programme broadcast on Twitch

AS Monaco FC (Ligue 1 Uber Eats) is launching "le Scan Esport", a weekly programme dedicated to esports and broadcast on Twitch from 29/07/2020 (21:00 CET). The show will run once a week until the end of August 2020. "Every week, Joel Postbad (ambassador of the ASM esports team on eFootball…
Domain(s): Clubs
• Category(ies): Agencies, esport - gaming
• Article # 189703
• Published on 29/07/20 at 13:10
©  Athletic Club Bilbao
Athletic Club Bilbao: launch of a start-up competition to promote innovation related to tourism

Athletic Club Bilbao (LaLiga Santander) has launched the "Smart Solutions for Smart Destinations Challenge", aimed at promoting entrepreneurship and innovation in tourism, in partnership with the World Tourism Organization, a United Nations agency for the promotion and development of tourism, and…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 189686
• Published on 29/07/20 at 12:25
©  Paris SG
Ligue 1 Uber Eats: Paris Saint-Germain launches a store in Seoul, its first in South Korea

Paris Saint-Germain (Ligue 1 Uber Eats) has opened a "Friends & Family" store in Seoul (South Korea), "the first of any European football club within Korea," announced the club on 27/07/2020. The opening was carried out in partnership with Over The Pitch, a subsidiary of H9PITCH STUDIO, a Korean…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 189633
• Published on 29/07/20 at 11:39
©  UCI
International Cycling Union (UCI): €37.7m in revenue and net deficit of €3.15m in 2019

The International Cycling Union (UCI) has posted revenues of CHF40.7m (€37.7m) for the 2019 financial year, according to the body in its 2019 annual report published on 24/07/2020. 2019 commercial revenues represent CHF8.9m or 22% of the total, at the same level as media rights and just behind the…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 189632
• Published on 29/07/20 at 10:59
LaLiga Santander: Supersport extends broadcasting rights in sub-Saharan Africa

The South African audiovisual group Supersport International has extended its LaLiga Santander broadcasting rights in sub-Saharan Africa (all languages except Arabic and French) as part of a "multi-year agreement," announced LaLiga on 28/07/2020. As part of the agreement, LaLiga TV, an…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 189675
• Published on 29/07/20 at 10:19