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©  PFC
France: kingdom of Bahrain acquires 20% of Paris FC, Bahraini sovereign fund becomes main sponsor

"The Kingdom of Bahrain has become a new strategic partner of Paris FC (Ligue 2 BKT) and enters the capital to support the club's project, its development, but also its ambitions," announced the directors and shareholders of Paris FC on 27/07/2020. "The transaction was carried out through an…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Finance, …
• Article # 189573
• Published on 29/07/20 at 09:35
©  D.R.
Olympique de Marseille: licensing agreement with Sorare for the creation of crypto-digital cards

Sorare, a French startup and developer of a blockchain enabled fantasy football platform, has signed a licensing agreement with Olympique de Marseille (Ligue 1 Uber Eats) to integrate the club's players on its platform, on 28/07/2020. "Olympique de Marseille's initiative with Sorare aims to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 189584
• Published on 28/07/20 at 17:15
©  D.R.
Italy: Actimel (Danone group), official partner of the Federation for three years (2020-2022)

Actimel, the yoghurt drink brand of the Danone group (food industry), has become a partner of the Federazione Italiana Giuoco Calcio for its national senior men's and women's teams for three years (2020-2022), announced the Italian Federation on 28/07/2020. Actimel has the status of "official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 189621
• Published on 28/07/20 at 16:15
©  Mediapro
France: Mediapro-Altice agreements for distribution+co-broadcast of Euro cups in 2020-21 (Téléfoot)

The Chinese-Spanish audiovisual group Mediapro and the telecom and media group Altice France have announced the signing of two agreements on 27/07/2020: the first concerns the distribution of the future Téléfoot channel (Mediapro) in France by SFR over the 2020-2024 period, and the second for the…
Domain(s): Media
• Category(ies): Marketing - Communication, Clubs, Agencies, …
• Article # 189572
• Published on 28/07/20 at 15:10
©  D.R.
Formula 1: three new Grand Prix confirmed in Europe, no races to be held in the Americas

Formula One Group announced on 24/07/2020 that three more European Grand Prix will be held in 2020, in Eifel, Germany (on the Nürburgring) from 09 to 11/10/2020, in Portimão, Portugal from 23 to 25/10/2020 and in Imola, Italy from 31/10 to 01/11/2020. These additions bring the total number of…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 189476
• Published on 28/07/20 at 14:05
UEFA: "Internet Piracy Request for Proposals" for its main competitions (Euro, European Cups...)

UEFA has launched an "Internet Piracy Request for Proposals" in order to protect its main national and club competitions (Euro 2024 + qualifiers, 2026 World Cup qualifiers, 2022-23 and 2024-25 Nations League + 2023 and 2025 finals, Champions League, European Super Cup, Europa League and Europa…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Legal
• Article # 189583
• Published on 28/07/20 at 13:15
©  Lega Serie A
Italy: Lega Serie A's official YouTube account exceeds 5 million subscribers

The Lega Serie A's official YouTube account "Serie A" has passed the 5 million subscribers mark, according to the Italian league on 24/07/2020. The channel was created with the support of IMG and Little Dot Studios (a content distributor for social networks), partners of the body for its…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 189578
• Published on 28/07/20 at 12:20
©  Seb Lascoux
French LFP: "After 20 years in football, I want to move on" (N. Boy de la Tour, president)

"I am 51 years old, I have other desires and other projects. I spent four years at the League (since 11/11/2016). Four years is a good cycle. It is both short and long. I gave a lot and received a lot, and learned a lot too. After 20 years in football, on which I intend to keep an informed and…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 189559
• Published on 28/07/20 at 11:30
©  FOX Sports
MLB: 3D virtual fans with "up to 500 actions" for games on Fox Sports since 25/07/2020

The American pay-TV package Fox Sports has been broadcasting Major League Baseball games with a virtual audience consisting of computer-generated three-dimensional fans, visible only on television, since Saturday 25/07/2020, after an announcement made by the channel on 23/07/2020. "Fox has…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 189395
• Published on 28/07/20 at 10:50
©  Internationale Milano FC
FC Inter Milan: "Inter Podcast" launched with audio content in Italian, English and Spanish

FC Internazionale Milano (Serie A TIM) has launched "Inter Podcast", a project that features audio content created by the club via the podcast application Spreaker, accessible on all major audio streaming platforms (Spotify, Apple Podcasts, Google Podcasts, TuneIn, Deezer), as well as on the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 189558
• Published on 28/07/20 at 10:14