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©  PSG
Paris Saint-Germain: return of the "Hechter" shirt for the club's 50th anniversary in 2020-21

Paris Saint-Germain (Ligue 1 Uber Eats) and its equipment supplier Nike have unveiled the club's new 2020-21 home and away shirts on 21/07/2020. On the occasion of the Parisian club's 50th anniversary, the shirts are based on the famous design by the French fashion designer and former president of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 189006
• Published on 22/07/20 at 10:09
Olympique de Marseille: 300,000 viewers watch the club's friendly on Twitch and OM.fr

300,000 people, including more than 110,000 simultaneously, watched Olympique de Marseille's (Ligue 1 Uber Eats) first preparatory match for the 2020-21 season versus FC Pinzgau (Austrian third division) (5-1) on the club's Twitch channel and official website (OM.fr) on Sunday 19/07/2020 (kick-off…
Domain(s): Media
• Category(ies): Agencies, Clubs
• Article # 188930
• Published on 22/07/20 at 09:40
©  BVB
Borussia Dortmund: club launches official store on the Chinese e-commerce platform Tmall (Alibaba)

Borussia Dortmund (Bundesliga) have launched an official store on the e-commerce platform Tmall, belonging to the Chinese e-commerce group Alibaba, according to the club on 21/07/2020. The announcement comes ahead of the "BVB Virtual Asia Tour" a virtual tour of Asia that will pass through…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 189036
• Published on 21/07/20 at 17:05
©  D.R.
Rugby: Canterbury extends as equipment supplier of the Irish Rugby Football Union until 2024

Canterbury, a brand of New Zealand origin based in the United Kingdom, has extended as the official equipment supplier of the Irish Rugby Football Union's (IRFU) senior men's, women's and U20 (Rugby XV and VII) teams for an additional four seasons (2020-2024), announced the Irish body on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 189027
• Published on 21/07/20 at 15:59
©  D.R.
Mediapro: 69% of French people unaware of Téléfoot channel (NPA Conseil/Harris Interactive study)

68.7% of French people say they "have not heard of" Mediapro's future French channel "Téléfoot", according to a study carried out by the media consultancy NPA Conseil and the polling and marketing research company Harris Interactive, among a sample of 3,966 people over 15 years of age, between 03…
Domain(s): Media
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 189012
• Published on 21/07/20 at 14:54
©  OGC Nice
OGC Nice: 2020-21 season ticket prices stable (from €188-€1,500) 2 season subscriptions available

OGC Nice (Ligue 1 Uber Eats) has launched its 2020-21 season ticket campaign to attend the 19 French championship matches at the Allianz Riviera (35,596 capacity) at the same rates as in 2019-20, between €188 and €1,500 (excluding discounts), announced the club on 15/07/2020. In view of the…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 188880
• Published on 21/07/20 at 13:30
©  OM
Olympique de Marseille: Boulanger (distribution) extends as back shirt sponsor (2020-2022)

Boulanger, a French distributor specialised in leisure, multimedia and household appliances, has extended its partnership as a partner and back shirt sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for an additional two seasons (2020-2022), announced the club on 20/07/2020. Boulanger…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188931
• Published on 21/07/20 at 12:30
©  FC Internazionale Milano
FC Inter Milan: virtual meetings between club legends and kids from its academies around the world

FC Internazionale Milano (Serie A TIM) has launched "Inter Calling Kids", a series of virtual meetings between former players of the club and young members of Inter's academies or campuses around the world, announced the Italian club on 17/07/2020. "The aim of Inter Calling Kids is to maintain…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 188879
• Published on 21/07/20 at 12:00
©  Liverpool FC
Liverpool FC: global partnership with the Mauritius Tourism Promotion Authority for 2020-2023

The Mauritius Tourism Promotion Authority has become a global partner of Liverpool FC (Premier League) for three seasons (2020-2023), announced the English club on 20/07/2020. The body thus becomes the "official tourism and economic development partner" of the club. "The three-year partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 188970
• Published on 21/07/20 at 11:20
©  FC Barcelone
Ballon d'Or: no winner in 2020 to protect the "credibility and legitimacy" of the award

"As the organiser of the Ballon d'Or, the Group L'Équipe, to which France Football belongs, decided not to award the most prestigious individual trophy there is in 2020," announced the French sports media (press, internet, television) group on 20/07/2020. "For the first time since 1956, the…
Domain(s): Media
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 188936
• Published on 21/07/20 at 10:49