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©  Atalanta BC
Serie A: Saucony (footwear) partner of Atalanta BC for 2020-21, U-Power (workwear) ends partnership

Saucony Originals, a US footwear and apparel manufacturer, has become the "official sneakers partner" of Atalanta BC (Serie A TIM) for the 2020-21 season, according to the Italian club on 28/08/2020. As an official partner, Saucony Originals, will equip the club with its sneakers and "already…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191639
• Published on 31/08/20 at 17:44
©  Liverpool
Liverpool FC: the club to continue to deliver 1,000 free meals per week to poor communities

Liverpool FC (Premier League) will continue to provide 1,000 free meals each week to people in need who live in the Anfield area of Liverpool (where the stadium is located) or in the town of Kirkby (location of training centre), as part of its action against the Covid-19 pandemic, announced the…
Domain(s): Clubs
• Category(ies): Authorities, Social Responsibility, Stadiums
• Article # 191649
• Published on 31/08/20 at 17:09
©  FCBM
Germany: "The DFL is ready to discuss with the authorities the return of fans to the stadiums"

"The DFL is of course ready to immediately start talks with the responsible political authorities on a uniform nationwide procedure for the return of fans to the stadiums," said the German Professional League on 28/08/2020. This statement was made the day after the political summit on the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 191617
• Published on 31/08/20 at 16:19
©  FIFA
FIFA: first reports on "Disciplinary and Ethics Committee" and "anti-doping" activities (2019-20)

FIFA has published two reports, the first on the activities of the Disciplinary Committee and the Ethics Committee, and the second on anti-doping activities (see documents available to download), on 27/08/2020. The two documents, which cover the 2019-20 season, have been presented for the very…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Finance, Legal, …
• Article # 191590
• Published on 31/08/20 at 14:29
©  ASSE
Ligue 1 Uber Eats: ZEbet (betting), shorts sponsor of AS Saint-Étienne for 2 seasons (2020-2022)

ZEbet, a sports betting platform belonging to the Maltese group ZEturf, the second largest online horse betting platform in France, has renewed and expanded its partnership with AS Saint-Étienne (Ligue 1 Uber Eats) and has become the club's front shorts sponsor for two seasons (2020-2022)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191594
• Published on 31/08/20 at 13:29
Women's Champions League: 1.7 million viewers for Wolfsburg - Olympique Lyonnais (on W9 and Canal+)

VfL Wolfsburg - Olympique Lyonnais (1-3), final of the 2019-20 Women's Champions League played behind closed doors in San Sebastian (Spain), drew an average of 1.091 million viewers on the free DTT channel W9 (M6 group) and 641,000 on the pay-TV channel Canal+, on Sunday 30/08/2020 (kick-off at…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 191595
• Published on 31/08/20 at 12:30
©  Brighton & Hove Albion
England: Brighton - Chelsea (friendly), first match open to the public as a test (2,500 spectators)

The friendly match between the Premier League clubs Brighton & Hove Albion FC and Chelsea FC (1-1) which took place at the Amex Stadium (30,666 capacity) on Saturday 29/08/2020 (kick-off at 15:00 BST) - was the first match played on English soil with the presence of spectators since the suspension…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 191573
• Published on 31/08/20 at 11:49
©  OL
2019-20 Women's Champions League: Olympique Lyonnais crowned champions for the 5th consecutive time

Olympique Lyonnais (D1 Arkema) won the 2019-20 UEFA Women's Champions League by beating VfL Wolfsburg (Flyeralarm Frauen-Bundesliga) 3-1 at the Anoeta Stadium in San Sebastian (ESP) on Sunday 30/08/2020. Already winners of the French Championship, the Coupe de France and the Trophée des…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Essentials Clubs
• Article # 191597
• Published on 31/08/20 at 11:09
©  MPG
France: Mon Petit Gazon new partnerships with Allianz (insurance) and Uber Eats (home delivery)

Allianz France, the French subsidiary of the German insurance company, and Uber Eats, a home meal delivery application, have become partners of Mon Petit Gazon (MPG) and each obtain the naming rights to a fantasy league bonus for the season 2020-21, MPG announced on 26/08/2020. "We wanted to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 191575
• Published on 31/08/20 at 10:41
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 191482
• Published on 31/08/20 at 09:51