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©  J-League
Japan: DAZN extends J.League TV rights with new "profit-sharing model"

DAZN has extended its audiovisual rights to the top three Japanese divisions (Meiji Yasuda J1 League, Meiji Yasuda J2 League, and Meiji Yasuda J3 League) and to the playoffs between the different divisions in the Japan Professional Football League (J-League) for an additional two years until 2028…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 191307
• Published on 26/08/20 at 18:00
©  UEFA
UEFA: PepsiCo (beverages), becomes the fifth partner of UEFA women's competitions until 2024-25

PepsiCo, an American multinational food and beverage group, has extended its partnership with UEFA and has become a partner of the women's football competitions organised by the European body for five seasons (2020-2025), on 26/05/2020. PepsiCo will promote its Lays (crisps), Pepsi and Gatorade…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 191326
• Published on 26/08/20 at 17:20
©  Leeds United FC
Premier League: JD Sports (sporting goods) becomes a sleeve sponsor of Leeds United FC for 2020-21

JD Sports, a British sporting goods distributor, has become a partner and sleeve sponsor of Leeds United FC for the 2020-21 season, according to the newly promoted club, on 25/08/2020. Sky Bet Championship clubs are not authorised to market their sleeve sponsorship space, while Premier clubs have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 191308
• Published on 26/08/20 at 16:40
©  Leicester City FC
Premier League: Leicester City FC to have a professional women's team from 2020-21

King Power International, the Thai group that owns Leicester City FC (Premier League), has acquired Leicester City Women's Football Club (FA Women's Championship, 2nd division) in order to have a professional women's team from the 2020-21 season, announced the club on 22/08/2020. "The club has…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication
• Article # 191306
• Published on 26/08/20 at 16:00
©  Cagliari Calcio
Cagliari Calcio: Latte Arborea (dairy products) extends as sleeve sponsor for 2020-21

Latte Arborea, a dairy cooperative based in Arborea, on the island of Sardinia (ITA), has extended as partner and sleeve sponsor of Cagliari Calcio (Serie A TIM) for the 2020-21 season, announced the club on 24/08/2020. Latte Arborea will continue to benefit from the status of shirt sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 191286
• Published on 26/08/20 at 15:10
©  Olympic Channel
IOC: 3.3 billion video views across all platforms for the "Olympic Channel" 4 years after its launch

Four years after its launch on 21/08/2016, the Olympic Channel has had more than "3.3 billion video views across all platforms," announced the IOC on 24/08/2020. "The fourth year of operation proved to be ground-breaking for the International Olympic Committee's Olympic Channel. On social…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities
• Article # 191284
• Published on 26/08/20 at 14:20
Téléfoot: Mediapro/Free agreement on the distribution of the French channel launched on 21/08/2020

The Spanish audiovisual group Mediapro and the telecommunications group Free have announced the signing of a four-year agreement for the distribution of the Téléfoot (Mediapro) channel "to Freebox ADSL and Fibre subscribers" on 26/08/2020. "The Téléfoot channel will be available as an option for…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication
• Article # 191290
• Published on 26/08/20 at 13:20
©  Malaga CF
LaLiga SmartBank: Malaga CF launches a procedure for the collective dismissal of its players

Malaga CF (LaLiga SmartBank) has launched collective redundancy proceedings against its professional players in order to deal with the financial problems it is facing, according to the Andalusian club on 24/08/2020. "This new restructuring joins the economic plan that aims to get the Club out…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal
• Article # 191279
• Published on 26/08/20 at 12:20
©  LOSC Lille
Ligue 1 Uber Eats: Boulanger extends as main shirt sponsor of LOSC Lille for 2020-21

Boulanger, a French distributor specialised in leisure, multimedia and household appliances, has extended its partnership as a partner and main shirt sponsor of LOSC Lille (Ligue 1 Uber Eats) for 2020-21, announced the club on 22/08/2020. This partnership also covers the senior women's team and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 191194
• Published on 26/08/20 at 11:30
©  Formula One
Formula 1: four additional Grand Prix confirmed in Turkey, Bahrain (2 races) and Abu Dhabi (UAE)

Four additional Grand Prix will be held in 2020: in Istanbul (Turkey) from 13 to 15/11/2020, two races in Manama (Bahrain) from 27 to 29/11/2020 then from 04 to 06/12/2020, and finally in Abu Dhabi (UAE) from 11 to 13/12/2020, announced Formula One Group on 25/08/2020 These additions bring the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 191251
• Published on 26/08/20 at 10:50