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©  US Open
Tennis: Chubb (insurance) becomes an official partner of the US Open as part of a "multi-year" deal

Chubb, an insurance company, has become "official insurance sponsor" of the US Open Grand Slam tournament as part of a "multi-year agreement," announced the United States Tennis Association (UTSA) on 19/08/2020. "Chubb's branding will be featured in prominent on-court signage in Arthur Ashe…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 191140
• Published on 25/08/20 at 11:30
©  UEFA
Women's Champions League: PSG - Lyon, 100% French semi-final on Wednesday 26/08/2020

While the "Final 8" of the Europa League and the 2019-20 Champions League were concluded respectively on Friday 20/08 in Germany (victory for Sevilla FC, LaLiga Santander) and Sunday 23/08/2020 in Portugal (victory for FC Bayern Munich, Bundesliga), the final tournament of the UEFA Women's…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 191154
• Published on 25/08/20 at 11:00
©  D.R.
Serie A TIM: Puma succeeds Kappa as equipment supplier of US Sassuolo Calcio from 2020-21

Puma has become the official equipment supplier of Unione Sportiva Sassuolo Calcio (Serie A TIM) from 2020-21 as part of a "long-term partnership," announced the club on 21/08/2020. The agreement covers all of the club's teams (men's, women's and youth sides). Puma succeeds Kappa, initially…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Sponsors - Partners
• Article # 191124
• Published on 25/08/20 at 10:20
©  UEFA
European Cups: "Not sure that the harm to broadcasters is as great people believe" (A. Ceferin)

"For the European Cups, we are still in discussion with the television stations. But they must bear in mind that the audiences are excellent. This tournament is very interesting even if there are fewer matches (7 instead of 13, in both the Champions League and the Europa League). I'm not sure that…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Finance, …
• Article # 191125
• Published on 25/08/20 at 09:40
©  CAF
CAF: league development programme in Africa with the support of UEFA

"With the support of the UEFA Assist programme (international programme for the development of football outside Europe, see below), CAF has embarked on a project to develop the leagues across Africa in the quest to enhance the organizational structure and economic sustainability of the domestic…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 191126
• Published on 24/08/20 at 17:40
©  Deutsche Telekom
FC Bayern Munich: T-Mobile, adidas, Qatar Airways, Audi... sponsors celebrate the club's treble

The equipment manufacturer adidas has celebrated the Champions League title of FC Bayern Munich (Bundesliga) following its victory in the final (1-0) versus Paris Saint-Germain (Ligue 1 Uber Eats) on 23/08/2020. A few minutes after the end of the match, the German brand posted a video entitled…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 191141
• Published on 24/08/20 at 16:50
©  Elche CF
2020-21 European Top 5: with Elche (ESP) and Spezia (ITA) promoted, the 98 clubs have been decided

The 98 clubs which will participate in the 2020-21 Top 5 European Leagues (18 in the Bundesliga and 20 in LaLiga Santander, Ligue 1 Uber Eats, Premier League and Serie A TIM) have been decided as of 23/08/2020. Elche CF, promoted to the Spanish top flight, was the last of them, following their…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication
• Article # 191128
• Published on 24/08/20 at 16:10
©  FIFA
FIFA: revenues of €682m in 2019, pre-tax target of €85m for 2019-2022 despite Covid-19

"The results for 2019 - the first year of the 2019-2022 cycle - show that FIFA consolidated its solid financial position and was performing well within budget, with a higher revenue than forecast ($766m/€682m instead of $722m/€643m) and all expense categories under control ($1.046bn/€931m in…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Finance, Essentials Public Authorities & Regulations
• Article # 191066
• Published on 24/08/20 at 15:30
©  D.R.
Serie A TIM: Kappa succeeds Le Coq Sportif as ACF Fiorentina's equipment supplier for 2020-2026

Kappa has become the official equipment supplier of the ACF Fiorentina (Serie A TIM) men's and women's teams for six seasons (2020-2026), announced the club on 21/08/2020. The agreement, made with the Italian license distributor BasicNet, will amount to €2.5m per season. "The partnership will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 191100
• Published on 24/08/20 at 14:30
©  D.R.
2019-20 Champions League final: 12.7 million viewers in Germany for PSG - Bayern Munich on ZDF

Paris Saint-Germain (Ligue 1 Uber Eats) - FC Bayern Munich (Bundesliga) (0-1), the 2019-20 Champions League final, broadcast free-to-air by the German public TV channel ZDF, drew an average of 12.789 million viewers in Germany, on Sunday 23/08/2020 (kick-off at 21:00 CET). This figure represented…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 191098
• Published on 24/08/20 at 13:30