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©  D.R.
Serie A TIM: Prosciutto di San Daniele (ham), sleeve sponsor of Udinese Calcio for 2020-21

Prosciutto di San Daniele, a recognised Protected Designation of Origin (DOP) for a ham from the Friuli region (ITA), has become the first sleeve sponsor in the history of Udinese Calcio (Serie A TIM), announced the club on 21/08/2020. The agreement covers the 2020-21 season. Prosciutto di San…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191224
• Published on 26/08/20 at 10:20
©  Puskás Aréna
UEFA: 30% of the capacity of the Puskás Arena in Budapest (HUN) open to fans for the Super Cup

"The UEFA Executive Committee today decided to allow the 2020 UEFA Super Cup to be played on 24/09/2020 in Budapest (HUN) with a reduced number of spectators - up to 30% of the capacity of the stadium - in order to study precisely the impact of spectators on the UEFA Return to Play Protocol,…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums, Legal, …
• Article # 191262
• Published on 26/08/20 at 09:40
©  Southampton FC
Premier League: Sportsbet.io (betting), main shirt sponsor of Southampton FC for 2020-21

Sportsbet.io, a brand belonging to the Estonian sports betting operator Coingaming specialised in cryptocurrency, has become a partner and main shirt sponsor of Southampton FC (Premier League) for the 2020-21 season, announced the club on 25/08/2020. This agreement also includes the shirts of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 191240
• Published on 25/08/20 at 17:40
©  LFP
LFP: "1 goal and off to bed!" programme, which finances hospital beds, renewed in 2020-21

"1 goal and off to bed!" a CSR programme launched on 04/09/2019 by the LFP and the French Hospital Federation (FHF) through which €100 is paid for each Ligue 1 Uber Eats and Ligue 2 BKT goal in order to finance beds for carers in the paediatric units of the hospitals in the FHF network, has been…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Social Responsibility
• Article # 191234
• Published on 25/08/20 at 17:00
©  D.R.
Ligue 1 Uber Eats: eToro (trading), official partner and esports partner of AS Monaco for 2020-2022

eToro, a digital trading platform, notably for stocks and cryptocurrency, has become a partner of AS Monaco FC (Ligue 1 Uber Eats) for two seasons (2020-2022), announced the club on 21/08/2020. eToro has the status of official partner, the third level in the Monegasque club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 191089
• Published on 25/08/20 at 16:20
©  D.R.
Serie A TIM: adidas succeeds Macron as equipment supplier of Cagliari Calcio from 2020-21

adidas has become the official equipment supplier of Cagliari Calcio (Serie A TIM) from 2020-21, announced the club on the occasion of the presentation of its shirts for the 2020-21 season, on 18/08/2020. "The 20-21 Home shirt incorporates the club's iconic colors: red, blue and white. All…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 191178
• Published on 25/08/20 at 15:40
©  UEFA
Europa League final: 5.8 million viewers in Italy for Sevilla - Inter Milan on TV8 and Sky Sport

Sevilla FC (LaLiga Santander) - FC Internazionale Milano (Serie A TIM), final of the 2019-20 Europa League (3-2), drew an average of 4.253 million viewers in Italy on the free DTT channel TV8, on Friday 21/08/2020 (kick-off at 21:00 CET). This figure represented an audience share of 22.8% for…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 191204
• Published on 25/08/20 at 14:30
©  D.R.
esports: Riot Games partners with Spotify (music streaming) to develop podcasts and playlists

Spotify, a music streaming platform, has become a partner of Riot Games for its LoL Esports events (the three major world events), "as part of a multi-year partnership," announced the US video game publisher on 24/08/2020. "Spotify will serve as the official audio and music streaming partner…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 191180
• Published on 25/08/20 at 13:30
©  Tottenham Hotspur FC
Tottenham Hotspur FC: launch of "The Dare Skywalk" with view from the top of the club's stadium

Tottenham Hotspur FC (Premier League) is launching "The Dare Skywalk", a 90-minute tourist attraction consisting of access to the walkway at the top of Tottenham Hotspur Stadium (62,062 capacity) offering fans the chance to walk around the stadium with a unique view of the pitch and the city of…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 191193
• Published on 25/08/20 at 12:50
©  FSV Mainz 05
Bundesliga: FB88.com (betting) succeeds QQ288 as sleeve sponsor of FSV Mainz 05 for 2020-21

FB88.com, a Vietnamese sports betting operator, has become a partner and sleeve sponsor of FSV Mainz 05 (Bundesliga) for the 2020-21 season, announced the German club on 17/08/2020. The agreement was negotiated by Infront, the exclusive marketing agency of FSV Mainz for the 2015-2031 period. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 191179
• Published on 25/08/20 at 12:10