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©  D.R.
Premier League: Tribus (Swiss watchmaker), global partner of Liverpool FC from 2020-21

Tribus, a Swiss manufacturer of luxury watches, has become a global partner of Liverpool FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the English club on 09/09/2020. The agreement will run for five seasons (2020-2025) according to British media. Tribus has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 192555
• Published on 10/09/20 at 12:34
©  AC Milan
Serie A TIM: Yabo Sports (sports betting), regional partner of AC Milan in Asia for 2020-2023

Yabo Sport, a Chinese platform specialised in online sports betting and entertainment, has become a regional partner of AC Milan (Serie A TIM) in Asia for three seasons (2020-2023), announced the Italian club on 07/09/2020. Yabo Sport benefits from the status of regional partner, the sixth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192557
• Published on 10/09/20 at 11:49
©  D.R.
Sponsorship: Budweiser (beer) becomes a partner of Lionel Messi (ARG, FC Barcelona) for 2020-2023

Budweiser, the American beer brand of the Belgian brewer AB InBev, has become the partner of the Argentinian football player Lionel Messi (FC Barcelona, LaLiga Santander) from 2020 as part of a "long-term global agreement," announced the group on 09/09/2020. The deal is set to last three years…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 192485
• Published on 10/09/20 at 11:20
©  ECA
2019-20 European Cups: "Reduction of €575m for international club competitions" (A. Agnelli, ECA)

"We have seen a €330m rebate in the Premier League, we have seen a downturn in the Bundesliga domestic rights of about €200m, we are in the process of finalising the account with UEFA with a reduction of around €575m for the international club competitions, and that is all money that is normally…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Clubs, Sponsors - Partners, …
• Article # 192447
• Published on 10/09/20 at 10:45
UEFA: 2022-2028 TV rights for matches between nations for Nent (Sweden), TV2 and NRK (Norway)

Nent Group has acquired for Sweden, the broadcasting rights in Sweden for the Euro 2024 qualifiers, the 2026 World Cup, Euro 2028, the Nations League (three editions from 2022-23 to 2026-27) and "a wide range of friendlies" over the 2022-2028 cycle, including all those of the Swedish national…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 192487
• Published on 10/09/20 at 10:10
©  FC Internazionale Milano
Serie A TIM: Nilox (outdoor technology) extends as an official partner of Inter Milan until 2022

Nilox, an Italian brand specialised connected sports objects and outdoor technology, has extended as the "official electric mobility partner" of FC Internazionale Milano (Serie A TIM) "for the next two years (until 2022)," announced the club on 09/09/2020. Nilox has been a partner of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 192503
• Published on 10/09/20 at 09:34
©  Première Ligue
Exclusive LFP: "The future management will have to prepare a new governance" (B. Caïazzo, Première Ligue)

"The elections should allow us to install a team at the head of professional football to prepare for a new governance," Bernard Caïazzo (AS Saint-Étienne), president of the Première Ligue union of primarily Ligue 1 clubs, stated to News Tank Football on 09/09/2020, while the elective General…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 192446
• Published on 09/09/20 at 17:20
©  AS Roma
Serie A TIM: AS Roma renews its partnership with the AS Roma Academy Dubai until 2022-23

AS Roma (Serie A TIM) has renewed its partnership with the AS Roma Academy Dubai (UAE) for three seasons (until 2022-23) as part of its collaboration with ITA Sports Academy LLC, announced the Italian club club on 04/09/2020. "It's another important step in the international growth of our AS…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 192486
• Published on 09/09/20 at 16:39
©  Premier League
Premier League: Hublot succeeds Tag Heuer as "official timekeeper" from 2020-21

Hublot, a Swiss watchmaker belonging to the French group LVMH, has become a partner and the "official timekeeper" of the Premier League from the 2020-21 season, announced the English league on 09/09/2020. As official timekeeper, Hublot will benefit from visibility during Premier League TV…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 192488
• Published on 09/09/20 at 16:00
©  ECA
Covid-19: "Entrepreneurial risk of the industry lies on the clubs' shoulders" (Andrea Agnelli, ECA)

"What this pandemic and this crisis shows us and brings to us is one of the elements that I have stressed ever since the very first day of my chairmanship of the ECA - that the entrepreneurial risk of the industry lies on the clubs' shoulders," said Andrea Agnelli, chairman of the European Club…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 192445
• Published on 09/09/20 at 15:00