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©  D.R.
Bundesliga: Betway succeeds Yabo Sports as betting partner of Hertha BSC for 2020-2023

Betway, a sports betting operator based in Guernsey and Malta, has become a partner of Hertha BSC (Bundesliga) "for an initial three years (2020-2023)," announced the club on 08/09/2020. The agreement was negotiated by Sportfive, the club's marketing agency. As the club's "official sports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192463
• Published on 09/09/20 at 14:29
Nations League: France - Croatia watched by 5.9 million viewers on TF1 (audience share: 25.5%)

France - Croatia (4-2), 2020-21 Nations League match (League A, Group 3), played behind closed doors at the Stade de France in Paris (FRA), drew an average of 5.93 million viewers on the free and private channel TV TF1, on Tuesday 08/09/2020 (kick-off at 20:45 CET), according to data from the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 192475
• Published on 09/09/20 at 13:44
©  Schalke 04
Covid-19/FC Schalke 04: 300 key workers invited for the club's first two matches of 2020-21

FC Schalke 04 (Bundesliga) will invite 300 "key workers" (healthcare staff, nursing home staff etc.) who have been involved in the fight against Covid-19, for the first two official matches played by the club at Veltins Arena (62,000 capacity) during the 2020-21 season, versus 1. FC Schweinfurt…
Domain(s): Clubs
• Category(ies): Ticketing, Legal, Social Responsibility, …
• Article # 192462
• Published on 09/09/20 at 13:03
©  Hellas Verona FC
Serie A TIM: Hellas Verona FC presents a new version of its website and application

Hellas Verona FC (Serie A TIM) has presented a brand new version of its website, produced by the Italian agency MWD five years after the last redesign, according to the club on 07/09/2020. "hellasverona.it is redesigning its website to stay in line with the times and provide information and…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 192382
• Published on 09/09/20 at 12:04
2020-21 LaLiga Santander: Friday night game to be broadcast free-to-air in the UK on Free Sports

The British pay-TV group Premier Sports, holder of the UK broadcasting rights to LaLiga Santander for the 2019-2022 cycle, will broadcast the Friday night match of the Spanish championship on its free-TV channel Free Sports from the start of the 2020-21 season on 11/09/2020. Matches will also be…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 192389
• Published on 09/09/20 at 11:24
©  D.R.
Serie A TIM: Lavazza, official coffee partner of Juventus FC from 2020-21

Lavazza, an Italian coffee brand based in Turin (ITA), has become a partner of Juventus FC (Serie A TIM) from 2020-21 as part of a multi-year agreement, announced the club on 08/09/2020. This agreement covers the senior men's team (in the league and Coppa Italia), the senior women's team, as well…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 192390
• Published on 09/09/20 at 10:40
©  Pepsi
United States: PepsiCo installs seats at home for Pittsburgh Steelers (NFL) subscribers

Pepsi, a beverage brand of the American group PepsiCo, is rolling out several activations aimed at supporters for the resumption of the National Football League on 10/09/2020, announced the brand on 03/09/2020. The beverage brand has carried out an advertising campaign (see below) where it is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 192342
• Published on 09/09/20 at 10:15
©  acmilan.theoffside.com
Serie A TIM: Pier Donato Vercellone appointed chief communications officer of AC Milan

Pier Donato Vercellone has been appointed as the new chief communications officer AC Milan (Serie A TIM), announced the Italian club on 07/09/2020. Vercellone succeeds Fabio Guadagnini, who officially stepped down from the position on 04/09/2020. Pier Donato Vercellone, who began his role on…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 192348
• Published on 09/09/20 at 09:40
©  D.R.
LaLiga SmartBank: Betway main shirt sponsor of RCD Espanyol after LD Sports (CHN) deal is terminated

Betway, a sports betting operator based in Guernsey and Malta, has become partner and main shirt sponsor of RCD Espanyol from 2020-21, announced the club that has been relegated to LaLiga SmartBank for the 2020-21 season, on 04/09/2020. By becoming the club's main partner (first level), Betway…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192340
• Published on 08/09/20 at 17:29
©  EPCR
Exclusive 2020-21 European Rugby Cups: "New format in response to the health crisis" (François Vergnol, EPCR)

"This is a new competition format (for the 2020-21 European Rugby Cups), in response to the health crisis we are going through, which has turned our calendar upside down and restricted our schedule. We have taken advantage of this logistical obligation to change our formats, to make improvements…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Sponsors - Partners, …
• Article # 191879
• Published on 08/09/20 at 16:24