Archives 2020 (page 164/283)

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©  Twitch

Exclusive Twitch: "With the lockdown, hours viewed increased by 50% each month" (Melissa Simoni)

"Every second, 1.5 million people are on Twitch (streaming platform). In 2019, we counted a monthly average of 4 million unique viewers with a total of more than 10 billion hours viewed. With the lockdown, the hours viewed have increased by 50% each month," said Melissa Simoni, sales director for…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Rights Acquisitions, …
• Article # 183666
• Published on
©  LaLiga

LaLiga Santander restart: Sevilla FC - Real Betis (Matchday 28) on Thursday 11/06/2020 at 22:00 CET

The Seville derby between Sevilla FC and Real Betis Balompié will mark the return of the 2019-20 LaLiga Santander season after a three-month suspension due to the Coronavirus (Covid-19) pandemic, on Thursday 11/06/2020 (kick-off at 22:00), confirmed Javier Tebas, president of LaLiga, on…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Legal, …
• Article # 184521
• Published on
©  D.R.

Turkey: Beko (home appliances) main shirt sponsor of Besiktas JK for 2020-2022 (€2.76m/year)

Beko, a Turkish household appliances group, has extended its partnership with Besiktas JK (Süper Lig) and has become the Turkish club's main shirt sponsor for 2020-2022. The agreement is worth ₺21m (Turkish lira/€2.76m) per year, according to Turkish media reports. Beko succeeds Vodafone…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 184522
• Published on
©  Stade Rennais

Stade Rennais FC: supporters invited to create a solidarity scarf for Rennes University Hospital

"Stade Rennais FC (Ligue 1 Conforama) is calling on the creativity and talent of its supporters to create the solidarity scarf, all the profits of which will be donated to the Fonds Nominoë (endowment fund of the Rennes, Ille-et-Vilaine University Hospital) and will make it possible to provide…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 184437
• Published on
©  D.R.

FC Bayern Munich: Thomas Glas appointed director of the club's new "brand strategy" department

Thomas Glas has been appointed as director of brand strategy at FC Bayern Munich (Bundesliga), a new department within the German club, on 29/05/2020. "Thomas Glas' areas of responsibility will include management of the FC Bayern brand and the development and implementation of a corresponding…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 184482
• Published on
©  Infront

"Space for engagement with fans not at the stadium through digital technology" (B. Marty, Infront)

"I think this transition (the Covid-19 crisis) has shown us there is a lot of space for engagement with fans not at the stadium through digital technology," said Bruno Marty, senior vice-president in charge of professional sports at the agency Infront to CNN Money Switzerland on 27/05/2020…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 184490
• Published on
©  TF1 / Mediapro

France: Mediapro unveils "Telefoot" channel for French football, in partnership with the TF1 group

The Chinese-Spanish audiovisual group Mediapro has entered into a partnership with the French free-TV group TF1 for the creation of its pay-TV channel in France, called "Telefoot", "the new home of French football", announced the two groups on 02/06/2020. "This four-year, renewable…
Domain(s): Media
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 184483
• Published on
©  LFP

LFP: agreement with beIN Sports for the payment of international rights for the 2019-20 season

The LFP has found an agreement with the pay-TV beIN Media Group for the payment for the international rights to Ligue 1 Conforama for the 2019-20 season, on 29/05/2020. "This decision allows the rights owed by broadcasters to the LFP to be definitively settled for the 2019-20 season," said the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 184487
• Published on
©  ACF Fiorentina

Serie A TIM: ACF Fiorentina offers a "Welcome Baby Pack" for newborns in Florence (ITA)

ACF Fiorentina (Serie A TIM) is offering a "Welcome Baby Pack" featuring club products dedicated to babies (babygrow, pacifier, bib, bottle and cuddly toy) born in 2020 in hospitals in the city of Florence (Tuscany, ITA), according to the Italian club on 22/05/2020. "The initiative launched on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 184438
• Published on