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©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 182104
• Published on 30/04/20 at 14:59
©  D.R.
Sponsorship: Kia, BMW, Renault... car manufacturers are turning to eSports

BMW has accelerated its involvement in eSports by becoming a partner of five leading organizations (G2 Esports, Fnatic, Cloud 9, T1 and Fanplus Phoenix) between 2019 and 2020. During the joint announcement of these partnerships (on 16/04/2020), the German car manufacturer unveiled a major…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 182083
• Published on 30/04/20 at 14:14
NFL: Amazon extends and expands its digital broadcasting partnership for three seasons (2020-2022)

The American e-commerce group Amazon has extended, for the 2020, 2021 and 2022 regular seasons of the NFL, its digital rights to broadcast 11 of the 18 "Thursday Night Football" games, on 29/04/2020. These games, produced and broadcast in the United States by the Fox television network, will…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital
• Article # 182076
• Published on 30/04/20 at 13:29
©  European Leagues
SIGA-Soccerex webinar: "Michel D'Hooghe should have kept his advice to himself" (L-C Olsson)

"I think Michel d’Hooghe (chairman of the FIFA medical committee) should have kept his advice (about not playing any football games until September 2020) to himself, quite honestly. That type of decision really belongs to the leagues which are in countries with very different circumstances and…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Finance, …
• Article # 182005
• Published on 30/04/20 at 12:30
©  Brighton & Hove Albion
Premier League: Brighton & Hove Albion FC players and staff launch charity fund with £263,939

Brighton & Hove Albion’s Albion As One charity fund has kicked off with a staggering donation of £263,939 (€302,350) from the club’s players and directors - and now staff, partners and fans, who are in a position to do so, are being invited to add their support to the fund which will boost a…
Domain(s): Clubs
• Category(ies): Finance, Social Responsibility
• Article # 182068
• Published on 30/04/20 at 11:44
©  FCB
FC Barcelona: Sant Jordi celebrated via video paying tribute to the "heroes" of the health crisis

FC Barcelona (LaLiga Santander) published a video of tribute to the "heroes of the daily fight against the coronavirus" as part of the celebrations of Sant Jordi (Saint George's Day), a very popular holiday in Catalonia, on 23/04/2020. The video, entitled "The heroes of Sant Jordi", features…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Responsibility
• Article # 182051
• Published on 30/04/20 at 10:40
©  LOSC Lille
Ligue 1: "Freezing the 2019-20 season is as unacceptable as a blank season" (G. Lopez, LOSC Lille)

"Only a blank season has a legal existence, because it is written that only a season which concludes at the end of the 38 matchdays can be validated. Therefore, logically, everything else cannot be validated. A blank season poses problems for many people and clubs, who find this unacceptable, from…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal
• Article # 182015
• Published on 30/04/20 at 09:31
©  World Athletics
World Athletics: $500,000 fund to "support professional athletes experiencing financial hardship"

"World Athletics, together with the International Athletics Foundation (IAF), has today launched a US$500,000 fund to support professional athletes experiencing financial hardship due to the coronavirus pandemic," announced the international federation on 28/04/2020. "Sebastian Coe, chairman…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility
• Article # 182008
• Published on 29/04/20 at 17:44
©  Olympique Lyonnais
France: O. Lyonnais and the Sport dans la Ville association launch an eSports tournament on FIFA 20

"As part of the actions carried out to combat the spread of Covid-19, the Sport dans la Ville association, a partner of Olympique Lyonnais (Ligue 1 Conforama), is launching an online tournament with young people from the Lyon metropolis, from 28/04/2020," announced the Lyon club on the same date…
Domain(s): Clubs
• Category(ies): Marketing - Communication, esport - gaming
• Article # 181991
• Published on 29/04/20 at 17:04
©  fotobpb
Covid-19/Spain: the government authorizes individual training from 04/05/2020

"From 04/05/2020, it will be possible to resume individual training for professional and national level athletes, and basic training within professional leagues," announced Pedro Sanchez, the Spanish Prime Minister, on 28/04/2020. The resumption of sports training is one of the measures…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Stadiums
• Article # 181988
• Published on 29/04/20 at 15:45