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©  AS Roma
Covid-19: AS Roma raises €100,000 for its foundation through the sale of 500 special edition shirts

AS Roma (Serie A TIM) have raised almost €100,000 in just five days thanks to the sale of 500 special edition numbered shirts, according the club on 14/04/2020. The main shirt sponsorship space, usually dedicated to Qatar Airways (airline, QAT), Roma's major partner, was replaced by the "Assieme…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Social Responsibility, …
• Article # 180909
• Published on 17/04/20 at 14:45
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 180902
• Published on 17/04/20 at 14:09
©  Inter Milan
FC Inter Milan: a "historic record" of 140,157 subscribers to the Inter Club programme in 2019-20

"With 140,157 subscribers and 937 Clubs in 75 countries around the world" FC Internazionale Milano (Serie A TIM) has closed its subscription campaign for the 2019-20 Inter Club with "a historic record," announced the Italian club on 14/04/2020. The Inter Club is a programme that brings together…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 180894
• Published on 17/04/20 at 13:29
©  D.R.
Covid-19: UEFA executive committee "to discuss impact on European football" on Thursday 23/04/2020

"The UEFA executive committee will meet via videoconference next Thursday 23/04/2020 for an update meeting to discuss the latest developments regarding the impact caused by the Coronavirus outbreak on European football," announced the European body on 16/04/2020. "This meeting will follow an…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Stadiums
• Article # 180895
• Published on 17/04/20 at 12:50
©  D.R.
Covid-19: "We realise the public misses the sport they watch" (L. Moretti, Lagardère Sports)

"We're thinking about opportunities to continue engaging fans, even in this lockdown period. For brands that are sponsors, we help them make the best use of their partnership rights to bring content to the fans and relay messages of support and solidarity with those on the front line. In the same…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Digital, …
• Article # 180863
• Published on 17/04/20 at 12:09
©  D.R.
eSports: BMW becomes a partner of 5 organisations (G2 Esports, T1, Fnatic, Cloud 9, FanPlus Phoenix)

BMW has strengthened its commitment to eSports by becoming a partner of G2 Esports (ESP-GER), T1 (KOR), Fnatic (ENG), Cloud 9 (USA) and FanPlus Phoenix (CHN), "five of the world's leading teams under the mottoes 'United in Rivalry' and 'United at Home'," announced the German manufacturer on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 180864
• Published on 17/04/20 at 11:19
©  Juventus
"40 times more engagement when Cristiano Ronaldo re-posts WHO content" (The Metrics Factory)

"When Cristiano Ronaldo (POR) re-posts content from the World Health Organization (WHO), it generates 40 times more engagement than the official WHO account," said Clément Joffrin, sports consultant at The Metrics Factory, on 15/04/2020. The Juventus FC (Serie A TIM) forward has 213.1 million…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication, Social Responsibility
• Article # 180865
• Published on 17/04/20 at 10:44
©  OM
Covid-19: "Marseille has received 41% of our TV rights, but played 73% of our matches" (J-H Eyraud)

"We (sport) are a disaster sector (in the COvid-19 crisis), much like transport, catering, hotels, events, culture, etc. We do not receive revenue, yet we have to pay fixed charges every month. And we are in front of broadcasters (Canal+ and beIN Sports, who refused to pay on the contractual…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Authorities, …
• Article # 180696
• Published on 17/04/20 at 10:11
©  Formule E
Covid-19: Formula E launches an eSports tournament in partnership with UNICEF to generate funds

Formula E has launched the "ABB Formula E Race at Home Challenge", an eSports tournament using rFactor 2 simulation software, which will take place every Saturday for nine consecutive weekends from 18/04 to 13/06/2020, according to the electric single-seater racing competition on 15/04/2020. This…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, esport - gaming
• Article # 180828
• Published on 16/04/20 at 17:59
©  Élysée
Covid-19/France: a ban on "events with large audiences until mid-July 2020" (E. Macron)

"The strictest lockdown must continue until Monday 11/05/2020," announced Emmanuel Macron, President of the French Republic on 13/04/2020 in a speech concerning the measures taken to combat the Covid-19 pandemic in France (text available in French, see Twitter below). "However, public places…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Stadiums
• Article # 180822
• Published on 16/04/20 at 17:30