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©  Deportivo Alaves
LaLiga Santander: Kelme extends as equipment supplier of Deportivo Alavés for 4 seasons (2021-2025)

Kelme, a Spanish brand belonging to the Chinese group Yuanxiang since 2018, has extended as the official equipment supplier of Deportivo Alavés (LaLiga Santander) for an additional four seasons (2021-2025), announced the club on 25/11/2020. Kelme had succeeded the Danish brand Hummel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 200714
• Published on 26/11/20 at 10:50
©  Wolverhampton Wanderers FC
Premier League: Cadbury (Mondelēz) official snacking partner of Wolverhampton Wanderers for 2020-21

Cadbury, a chocolate bar brand belonging to the American confectionery manufacturer Mondelēz International (Milka, Oreo and Toblerone...), has become the "official snacking partner" of Wolverhampton Wanderers FC (Premier League) "for the 2020-21 season," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 200637
• Published on 26/11/20 at 10:50
©  AFA
Argentina: death of Diego Armando Maradona (1960-2020)

"The Argentine Football Association, through its president Claudio Tapia, expresses its deepest sorrow for the death of our legend, Diego Armando Maradona. You will always be in our hearts," announced the AFA on 25/11/2020. Diego Maradona, born on 30/10/1960, died of a heart attack at the age…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Essentials Clubs, …
• Article # 200698
• Published on 26/11/20 at 10:10
©  FIGC
Italy: 32.4 million Italians interested in football, 4.6 million play (FIGC, Integrated Report 2019)

32.4 million Italians say they are interested in football, or 64% of the Italian population aged over 18, indicated the FIGC in its Integrated Report 2019, published on 19/11/2020 (document to download, see below). Globally, the audience for Italian football reaches 2.3 billion viewers, notes…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 200612
• Published on 26/11/20 at 09:35
©  Liverpool FC
Champions League: head-to-head Liverpool FC - Atalanta BC, opponents on 25/11/2020

With a brand valuation of €1.262m, Liverpool FC (Premier League) are ranked fourth in the "Football Annual 2020" ranking established by the American company Brand Finance, a specialist in the economic valuation of brands, a Top 50 in which Atalanta BC (Serie A TIM) is absent, as the two clubs…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Sporting Goods & Brands, …
• Article # 200655
• Published on 25/11/20 at 17:11
©  DAZN
DAZN: agreement with Orange in Spain to broadcast the Premier League in out-of-home locations

DAZN has reached an agreement with the telecommunications operator Orange, in Spain, for the distribution - in out-of-home locations (bars, hotels, restaurants...) - of a new channel "DAZN fútbol" which will exclusively broadcast the Premier League in these locations, according to the OTT…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 200611
• Published on 25/11/20 at 15:44
©  Manchester United FC
European Top 5: French expatriate players most represented among each of the 4 other leagues (CIES)

French football players represent the largest expatriate contingent in the Premier League (47 players), Bundesliga (36), Serie A TIM (35) and LaLiga Santander (25), according to the CIES Football Observatory's Weekly Post, published on 23/11/2020. Since the start of the 2020-21 season, 148…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Transfer Market
• Article # 200592
• Published on 25/11/20 at 15:00
©  RCD Espanyol
LaLiga SmartBank: KTO (betting operator), regional partner of RCD Espanyol in Asia for 2020-21

KTO, a European betting operator headquartered in the Dutch Caribbean island Curaçao, has become a regional partner (fourth level) and "official Asian partner" of RCD Espanyol (LaLiga SmartBank) until the end of the 2020-21 season, announced the Catalan club on 23/11/2020. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 200581
• Published on 25/11/20 at 14:10
©  OM
Olympique de Marseille: OM Business Talents, a networking programme for company members

Olympique de Marseille (Ligue 1 Uber Eats) has launched "OM Business Talents", a networking programme reserved for companies subscribing to OM's hospitality offers, which aims to develop exchanges between them and strengthen their links with the club, announced the French club on…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Sponsors - Partners, …
• Article # 200570
• Published on 25/11/20 at 13:20
©  D.R.
esports: Epic Games expands partnership with NFL and launches outfits for Fortnite and Rocket League

Epic Games, an American video game publisher notably of the "free to play" (free access) game Fortnite, has extended its partnership with the National Football League from 2020-21, on 23/11/2020. "This expanded partnership between the NFL and Epic paves the way for future collaborations that will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 200557
• Published on 25/11/20 at 12:39