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©  News Tank
Bundesliga: 17 clubs have a betting partner in 2020-21 (14 different operators)

17 of the 18 Bundesliga clubs have at least one sports betting operator among their partners in 2020-21 as of 25/11/2020. The only exception is promoted side DSC Arminia Bielefeld. Of the 14 betting operators represented in the German championship (for a total of 26 contracts), only two appear…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 200609
• Published on 27/11/20 at 10:54
©  D.R.
Mondelēz International (confectionery): a bold sponsorship strategy in 2020 (14 agreements signed)

Cadbury, a chocolate brand belonging to the American confectionery group Mondelēz International (Oreo, Toblerone, Milka...), became partner of Wolverhampton Wanderers FC (Premier League) for the 2020-21 season on 25/11/2020. The deal was the 14th partnership signed in football by the American…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 200787
• Published on 27/11/20 at 09:29
©  LOSC Lille
2020-21 Europa League: head-to-head LOSC Lille - AC Milan, opponents on 26/11/2020

With more than 42.7 million fans on social networks (Instagram, Facebook, Twitter and TikTok, as of 01/11/2020), AC Milan (Serie A TIM) has 17.3 times as many as LOSC Lille (Ligue 1 Uber Eats), which total nearly 2.5 million, as the two teams prepare to face each other on Matchday 4 of Group H of…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Sporting Goods & Brands, …
• Article # 200820
• Published on 26/11/20 at 17:50
©  D.R.
Ligue 1 / Ligue 2 TV rights: Mediapro faces the loss of confidence from French football

"I hope that the links are not irreparably broken with the (French) League, I am confident in the fact that we find reasonable solutions with them," declared Jaume Roures, partner-founder of the Chinese-Spanish audiovisual group Mediapro, during a press conference on 21/10/2020. Even if the…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Clubs, Finance, …
• Article # 200672
• Published on 26/11/20 at 17:34
Bundesliga International: private equity firms to consider investing in DFL subsidiary (press)

The private equity firms Advent International (American) and BC Partners (British) are considering acquiring a minority stake in Bundesliga International, a subsidiary of the DFL in charge of the commercial rights (broadcasting, sponsorship, marketing, digital) of the Bundesliga and the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Finance, …
• Article # 200796
• Published on 26/11/20 at 16:49
©  SS Lazio
Champions League: 2.5 million viewers in Italy for Lazio - Zenit on Canale 5

SS Lazio (Serie A TIM) - FC Zenit Saint Petersburg (RUS) (3-1), on Matchday 4 of the group stage of the 2020-21 Champions League (Group F), drew an average of 2.539 million viewers, on the Italian free and private TV channel Canale 5 (Mediaset group), on Tuesday 24/11/2020 (kick-off at 21:00 CET)…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 200768
• Published on 26/11/20 at 16:19
©  Paris SG
Paris Saint-Germain Foundation: reinforced support to combat violence against women

"On the International Day for the Elimination of Violence against Women supported by the United Nations, the Paris Saint-Germain Foundation is strengthening its commitment and launching a new programme in collaboration with the French charity 'Du Côté des Femmes' (On the Women's Side in English),…
Domain(s): Clubs
• Category(ies): Authorities, Social Responsibility
• Article # 200754
• Published on 26/11/20 at 15:00
©  Major League Soccer
USA: MLS play-off matches broadcast with enhanced data in "video game" mode

Major League Soccer is offering, for the broadcasting of its play-off matches, ("2020 Audi Cup Playoffs", from 20/11 to 12/12/2020) enhanced data in "video game" mode (radar mini-map, player names, etc.), announced the North American League on 19/11/2020. This device is offered on the various…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 200767
• Published on 26/11/20 at 14:23
©  Riot Games
esports: Riot Games launches a seasonal competition schedule for 2021 on its game Valorant

Riot Games has launched the Valorant Champions Tour, its new programme of esports competitions to be held in 2021 on its video game Valorant (a team shooting game), announced the American publisher on 24/11/2020. "Today we are taking our next step to grow Valorant into the next great…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners, esport - gaming
• Article # 200610
• Published on 26/11/20 at 12:30
©  Juventus FC
Serie A TIM: Capex.com (Forex trading), official partner of Juventus FC from 2020-21

Capex.com, a Cyprus-based Forex trading platform, has become the "official trading partner" of Juventus FC (Serie A TIM) from 2020-21, announced the club on 25/11/2020. Capex.com has the status of official partner, the third level in the Italian club's sponsorship hierarchy. The company will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 200697
• Published on 26/11/20 at 11:30