Archives 2020 (page 23/283)

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©  News Tank

Bundesliga: 17 clubs have a betting partner in 2020-21 (14 different operators)

17 of the 18 Bundesliga clubs have at least one sports betting operator among their partners in 2020-21 as of 25/11/2020. The only exception is promoted side DSC Arminia Bielefeld. Of the 14 betting operators represented in the German championship (for a total of 26 contracts), only two appear…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 200609
• Published on
©  D.R.

Mondelēz International (confectionery): a bold sponsorship strategy in 2020 (14 agreements signed)

Cadbury, a chocolate brand belonging to the American confectionery group Mondelēz International (Oreo, Toblerone, Milka...), became partner of Wolverhampton Wanderers FC (Premier League) for the 2020-21 season on 25/11/2020. The deal was the 14th partnership signed in football by the American…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 200787
• Published on
©  LOSC Lille

2020-21 Europa League: head-to-head LOSC Lille - AC Milan, opponents on 26/11/2020

With more than 42.7 million fans on social networks (Instagram, Facebook, Twitter and TikTok, as of 01/11/2020), AC Milan (Serie A TIM) has 17.3 times as many as LOSC Lille (Ligue 1 Uber Eats), which total nearly 2.5 million, as the two teams prepare to face each other on Matchday 4 of Group H of…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Sporting Goods & Brands, …
• Article # 200820
• Published on
©  D.R.

Ligue 1 / Ligue 2 TV rights: Mediapro faces the loss of confidence from French football

"I hope that the links are not irreparably broken with the (French) League, I am confident in the fact that we find reasonable solutions with them," declared Jaume Roures, partner-founder of the Chinese-Spanish audiovisual group Mediapro, during a press conference on 21/10/2020. Even if the…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Clubs, Finance, …
• Article # 200672
• Published on

Bundesliga International: private equity firms to consider investing in DFL subsidiary (press)

The private equity firms Advent International (American) and BC Partners (British) are considering acquiring a minority stake in Bundesliga International, a subsidiary of the DFL in charge of the commercial rights (broadcasting, sponsorship, marketing, digital) of the Bundesliga and the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Finance, …
• Article # 200796
• Published on
©  SS Lazio

Champions League: 2.5 million viewers in Italy for Lazio - Zenit on Canale 5

SS Lazio (Serie A TIM) - FC Zenit Saint Petersburg (RUS) (3-1), on Matchday 4 of the group stage of the 2020-21 Champions League (Group F), drew an average of 2.539 million viewers, on the Italian free and private TV channel Canale 5 (Mediaset group), on Tuesday 24/11/2020 (kick-off at 21:00 CET)…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 200768
• Published on
©  Paris SG

Paris Saint-Germain Foundation: reinforced support to combat violence against women

"On the International Day for the Elimination of Violence against Women supported by the United Nations, the Paris Saint-Germain Foundation is strengthening its commitment and launching a new programme in collaboration with the French charity 'Du Côté des Femmes' (On the Women's Side in English),…
Domain(s): Clubs
• Category(ies): Authorities, Social Responsibility
• Article # 200754
• Published on
©  Riot Games

esports: Riot Games launches a seasonal competition schedule for 2021 on its game Valorant

Riot Games has launched the Valorant Champions Tour, its new programme of esports competitions to be held in 2021 on its video game Valorant (a team shooting game), announced the American publisher on 24/11/2020. "Today we are taking our next step to grow Valorant into the next great…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners, esport - gaming
• Article # 200610
• Published on