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©  OL
Olympique Lyonnais: a three-year partnership with Portuguese club SC Farense (Liga NOS)

"Olympique Lyonnais (Ligue 1 Uber Eats) and Sporting Clube de Farense (promoted to Liga NOS) formalize a 3-season partnership agreement and reunite 25 years after facing each other in the UEFA Cup (former Europa League)," announced the French club on 21/07/2020. "Recently promoted to Liga NOS…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 189210
• Published on 23/07/20 at 13:15
©  CIO
Olympic Games: Procter & Gamble extends a TOP global partner of the IOC until 2028

Procter & Gamble (P&G), an American consumer goods group (hygiene and beauty products), has extended its status as a TOP global partner of the IOC (first level) until 2028 and the Los Angeles Olympics, announced the International Olympic Committee on 22/07/2020. P&G has been a partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 189192
• Published on 23/07/20 at 12:24
©  Première Ligue
France: loss of €1.27bn for the professional football sector due to Covid-19 (EY / Première Ligue)

The coronavirus pandemic (Covid-19) causes, for the 2019-20 season alone, an operating loss of €1.27bn for the French professional football sector (down -16.4% compared to the season prior), "this would bring the sector back to its 2015-16 level", indicates a study "on the economic and social…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 189202
• Published on 23/07/20 at 11:39
©  Paris SG
France: Paris Saint-Germain top of the training centre rankings for the second consecutive season

Paris Saint-Germain (Ligue 1 Uber Eats) has finished in first place in the 2019-20 ranking of French training centres approved by the Direction Technique Nationale (DTN), according to the FFF on 21/07/2020. "After taking first place in 2018-19 to the detriment of Olympique Lyonnais (six time…
Domain(s): Clubs
• Category(ies): Authorities, Stadiums, Transfer Market
• Article # 189139
• Published on 23/07/20 at 10:54
©  FC Girondins de Bordeaux
Ligue 1 Uber Eats: adidas succeeds Puma as equipment supplier of Girondins de Bordeaux (2020-2025)

adidas has become the official equipment supplier of FC Girondins de Bordeaux (Ligue 1 Uber Eats), announced the club on the occasion of the presentation of the shirts for the 2020-21 season on 22/07/2020. The agreement will run for five seasons (2020-2025) and is worth €1m annually. The German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 189126
• Published on 23/07/20 at 10:20
©  D.R.
Sky Bet Championship: adidas succeeds Kappa as equipment supplier of Leeds United FC for 2020-2025

adidas is to become the official equipment supplier of Leeds United FC (Sky Bet Championship) for five seasons (2020-2025), announced the club promoted to the Premier League at the end of 2019-20 on 21/07/2020. The German brand will benefit from the status of major partner, the first level in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 189127
• Published on 23/07/20 at 09:40
©  Athletic Club
Athletic Club Bilbao: an economic impact of €465.9m on the Basque province of Biscay in 2018-19

During the 2018-19 season, Athletic Club Bilbao (LaLiga Santander) generated a total economic impact of €465.9m in the province of Bizkaia/Biscay (Basque Country, ESP), of which the city of Bilbao (population: 350,000) is the capital, according to a report by the international network of audit and…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Finance, …
• Article # 189124
• Published on 22/07/20 at 17:09
©  ONU
Covid-19: 118 United Nations member states call to integrate sport into recovery plans

"118 Member States of the United Nations (UN) have called for all States to include sport and physical activity in their recovery plans post Covid-19 and to integrate sport and physical activity into national strategies for sustainable development," announced the IOC on 16/07/2020. "In a joint…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 189114
• Published on 22/07/20 at 16:25
©  Atlanta Hawks
Nike: Jordan Brand logo on all NBA "Statement" jerseys (third kit) in 2020-21

Nike has activated its partnership with the National Basketball Association and will display the logo of its subsidiary Jordan Brand on the "Statement Edition" jerseys (third jersey) of each of the 30 franchises for the 2020-21 season, the American brand announced on 21/07/2020. "Giving the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 189149
• Published on 22/07/20 at 15:50
©  US Sassuolo
US Sassuolo: launch of a commemorative logo and a new website for the club's 100th anniversary

Unione Sportiva Sassuolo Calcio (Serie A TIM) has presented all the activities to be carried out as part of the club's 100th anniversary celebrations at a reception held at the Mapei Football Center (the club's training centre) on 17/07/2020, 100 years to the day after the Italian club was founded…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 189103
• Published on 22/07/20 at 14:05