Archives 2020 (page 119/283)

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©  Paris SG

Ligue 1 Uber Eats: Paris Saint-Germain launches a store in Seoul, its first in South Korea

Paris Saint-Germain (Ligue 1 Uber Eats) has opened a "Friends & Family" store in Seoul (South Korea), "the first of any European football club within Korea," announced the club on 27/07/2020. The opening was carried out in partnership with Over The Pitch, a subsidiary of H9PITCH STUDIO, a Korean…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 189633
• Published on
©  UCI

International Cycling Union (UCI): €37.7m in revenue and net deficit of €3.15m in 2019

The International Cycling Union (UCI) has posted revenues of CHF40.7m (€37.7m) for the 2019 financial year, according to the body in its 2019 annual report published on 24/07/2020. 2019 commercial revenues represent CHF8.9m or 22% of the total, at the same level as media rights and just behind the…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 189632
• Published on
©  PFC

France: kingdom of Bahrain acquires 20% of Paris FC, Bahraini sovereign fund becomes main sponsor

"The Kingdom of Bahrain has become a new strategic partner of Paris FC (Ligue 2 BKT) and enters the capital to support the club's project, its development, but also its ambitions," announced the directors and shareholders of Paris FC on 27/07/2020. "The transaction was carried out through an…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Finance, …
• Article # 189573
• Published on
©  D.R.

Olympique de Marseille: licensing agreement with Sorare for the creation of crypto-digital cards

Sorare, a French startup and developer of a blockchain enabled fantasy football platform, has signed a licensing agreement with Olympique de Marseille (Ligue 1 Uber Eats) to integrate the club's players on its platform, on 28/07/2020. "Olympique de Marseille's initiative with Sorare aims to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 189584
• Published on
©  D.R.

Italy: Actimel (Danone group), official partner of the Federation for three years (2020-2022)

Actimel, the yoghurt drink brand of the Danone group (food industry), has become a partner of the Federazione Italiana Giuoco Calcio for its national senior men's and women's teams for three years (2020-2022), announced the Italian Federation on 28/07/2020. Actimel has the status of "official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 189621
• Published on
©  Mediapro

France: Mediapro-Altice agreements for distribution+co-broadcast of Euro cups in 2020-21 (Téléfoot)

The Chinese-Spanish audiovisual group Mediapro and the telecom and media group Altice France have announced the signing of two agreements on 27/07/2020: the first concerns the distribution of the future Téléfoot channel (Mediapro) in France by SFR over the 2020-2024 period, and the second for the…
Domain(s): Media
• Category(ies): Marketing - Communication, Clubs, Agencies, …
• Article # 189572
• Published on
©  D.R.

Formula 1: three new Grand Prix confirmed in Europe, no races to be held in the Americas

Formula One Group announced on 24/07/2020 that three more European Grand Prix will be held in 2020, in Eifel, Germany (on the Nürburgring) from 09 to 11/10/2020, in Portimão, Portugal from 23 to 25/10/2020 and in Imola, Italy from 31/10 to 01/11/2020. These additions bring the total number of…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 189476
• Published on

UEFA: "Internet Piracy Request for Proposals" for its main competitions (Euro, European Cups...)

UEFA has launched an "Internet Piracy Request for Proposals" in order to protect its main national and club competitions (Euro 2024 + qualifiers, 2026 World Cup qualifiers, 2022-23 and 2024-25 Nations League + 2023 and 2025 finals, Champions League, European Super Cup, Europa League and Europa…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Legal
• Article # 189583
• Published on
©  Lega Serie A

Italy: Lega Serie A's official YouTube account exceeds 5 million subscribers

The Lega Serie A's official YouTube account "Serie A" has passed the 5 million subscribers mark, according to the Italian league on 24/07/2020. The channel was created with the support of IMG and Little Dot Studios (a content distributor for social networks), partners of the body for its…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 189578
• Published on