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©  FCB
Twitter: Top 100 European football clubs with the most followers (February 2020)

With nearly 58.2 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/02/2020. To establish this Top 100…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 174866
• Published on 11/02/20 at 16:09
©  MCFC
Manchester City FC: Nexen Tire and Etisalat become sleeve sponsors of the club's eSports team

Nexen Tire, a South Korean tyre manufacturer, has extended its partnership with Manchester City FC (Premier League) and become a left sleeve sponsor for Manchester City eSports from the 2019-20 season, announced the club on 07/02/2020. Nexen Tire is currently a sleeve sponsor of Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 174865
• Published on 11/02/20 at 15:09
©  Pro League
Pro League (Belgium): TV rights not awarded due to lack of distribution agreement between clubs

The broadcasting rights for the Jupiler Pro League in Belgium, starting with the 2020-21 season, have not been allocated as of 07/02/2020. "In the absence of an agreement on the distribution model, the general assembly has been postponed until 21/02/2020," announced the Pro League during an…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 174784
• Published on 11/02/20 at 14:19
©  DFL
Bundesliga: Nent Group extends TV rights in Scandinavia and acquires them in Iceland (2021-2025)

The free and pay-TV group Nent Group has acquired the broadcasting rights to the Bundesliga for Norway, Sweden, Finland, Denmark and Iceland for the 2021-2025 cycle on 10/02/2020. The matches will be broadcast on Viaplay, the group's streaming platform, while certain others will also be broadcast…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 174863
• Published on 11/02/20 at 13:30
©  D.R.
Serie A TIM: Kappa extends as an equipment supplier of SSC Napoli for two seasons (2020-2022)

Kappa has extended its contract with Societa Sportiva Calcio Napoli (Serie A TIM) for an additional two seasons (2020-2022), according to the club on 10/02/2020. The Italian brand has been the equipment supplier of SSC Napoli since 2015-16. Kappa replaced another Italian equipment manufacturer…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 174805
• Published on 11/02/20 at 12:39
©  AC Milan
AC Milan: Valerio Rocchetti and Alessandro Zissis join the club's commercial structure

"AC Milan is delighted to announce the appointment of Valerio Rocchetti as retail, licensing and e-commerce director and of Alessandro Zissis as venue director," announced the club in a statement on 06/02/2020. Before joining the Milanese club, Valerio Rocchetti had held the positions of head…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 174801
• Published on 11/02/20 at 11:55
©  D.R.
Bundesliga: Varta AG (batteries) official partner of FC Bayern Munich until the end of 2022-23

Varta AG, a brand of batteries belonging to the American group Spectrum Brands, has become an official partner of FC Bayern Munich (Bundesliga) "until the end of the 2022-23 season," announced the club on 08/02/2020. The deal is a fourth-level partnership in the German club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 174804
• Published on 11/02/20 at 11:25
©  FC Internazionale Milano
Serie A TIM: Inter Milan wear a "special patch" for Milan derby after Coronavirus outbreak in China

FC Internazionale Milano (Serie A TIM) wore a "special patch" on their shirt sleeves during the Milan derby versus AC Milan (4-2, Matchday 23 on 09/02/2020, kick-off at 20:45 CET) at the Stadio Giuseppe Meazza (78,326 capacity), to show their support for the city of Wuhan (CHN), the epicenter of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 174821
• Published on 11/02/20 at 10:50
©  FCB
FC Barcelona: a new digital strategy better suited to fans and the launch of the club's OTT platform

FC Barcelona (LaLiga Santander) has presented its new digital strategy aimed at creating a "new relationship with fans in order to adapt to changing consumer habits," announced the club on 03/02/2020. The new strategy (see document available to download) consists of addressing the club's fans…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Merchandising - Licensing, …
• Article # 174765
• Published on 11/02/20 at 10:20
©  NTF
Think 2020: "$20 per point for Togo with tennis player F. Auger-Aliassime" (V-B Closon, BNP Paribas)

"For each point earned, the young Canadian tennis player Félix Auger-Aliassime (born on 08/08/2000) will donate a sum ($5) matched by BNP Paribas (to reach $20 per point). The money raised will be used to support a cause in Togo, which we chose together and which we created with the NGO Care…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication, Social Responsibility
• Article # 174797
• Published on 11/02/20 at 09:40