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©  Lega Serie A
Italy: Lega Serie A officially launches the "eSerie A TIM", the league's first eSports competition

The Lega Serie A has officially launched the "eSerie A TIM", the first eSports competition of the Italian pofessional football league on the football video game FIFA, announced the Italian League on 05/02/2020. The "online tournament open to all fans, will allow thousands of gamers to have fun…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 174416
• Published on 06/02/20 at 13:00
©  CaixaBank
LaLiga Santander: CaixaBank and RCD Espanyol create Spain's first cashless stadium via club's app

The Spanish bank CaixaBank has worked with RCD Espanyol (LaLiga Santander) to make the RCDE Stadium (40,500 capacity) the "first cashless stadium in Spain" via the use of the RCD Espanyol de Barcelona application, which is due to launch in "15 days," announced the club and the bank on 05/02/2020…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 174399
• Published on 06/02/20 at 12:20
©  D.R.
2019-20 LaLiga Santander: a cumulative audience of 4.2 million viewers in Spain for Matchday 22

Nine of the ten games on Matchday 22 of the 2019-20 LaLiga Santander season, played from 01 to 02/02/2020, posted a cumulative average audience of 4.227 million viewers in Spain (3.705 million on the Movistar LaLiga pay-TV channels and 522,000 on free-TV channel Gol) according to data from the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 174330
• Published on 06/02/20 at 11:45
©  D.R.
Olympique Lyonnais: Fly Emirates to succeed Hyundai as main shirt sponsor for 2020-2025

Emirates, an Emirati airline, will become a partner and main shirt sponsor of Olympique Lyonnais (Ligue 1 Conforama) for five seasons from the 2020-21 season, announced the French club on 06/02/2020. The agreement was negotiated by the sports marketing agency Infront.  Emirates will replace…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 174452
• Published on 06/02/20 at 10:59
©  D.R.
2019-20 Bundesliga: a cumulative audience of 3.6 million viewers for Matchday 20 on Sky Deutschland

Eight of the nine games on Matchday 20 of the 2019-20 Bundesliga season, played from 31/01 to 02/02/2020, posted a cumulative average audience of 3.62 million viewers on the channels of the pay-TV group Sky Deutschland, according to data from the German audience measurement institutes AGF and GfK…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 174292
• Published on 06/02/20 at 10:25
©  Girondins de Bordeaux
2019-20 Ligue 1 Conforama: 1.18 million viewers for Bordeaux - Marseille (Matchday 22) on Canal+

FC Girondins de Bordeaux - Olympique de Marseille (0-0), on Matchday 22 of the 2019-20 Ligue 1 Conforama season, drew an average of 1.18 million viewers on the pay-TV channel Canal+, on Sunday 02/02/2020 (kick-off at 21:00 CET), according to data from the audience measurement institute…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 174184
• Published on 06/02/20 at 09:40
©  Seb Lascoux
Think Football 2020: "A link between fan engagement and blockchains" (A. Broustail, Blockchain-EZ)

"The big news about blockchain in football is its use in the development of the fan engagement, because there is a logical link between fan engagement and blockchain technology. Blockchains allow the creation or development of a strong relationship between a club and its fans," said Alain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities
• Article # 174385
• Published on 05/02/20 at 17:00
©  Seb Lascoux
Think Football 2020: duel of lawyers about the French sport alcohol ban (F. Honorat / D. Poulmaire)

"The Evin Law is quite hypocritical on several points. First, the ban on the sale of alcohol only applies when the stadium is a sports venue, since when the same stadium hosts a music concert, it is possible to consume there alcohol. Is it normal that a fan cannot drink beer during a football…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 174387
• Published on 05/02/20 at 16:19
©  Seb Lascoux
Think Football 2020: "eSports is a digital extension of sport" (D. Laniel, SIGMA Esports)

"eSports is a digital extension of sport. We are present on social networks where we reach an audience that needs to be engaged with. Digital content is essential for them, but it's the basis of our business. We can therefore enable sports organisations to reach this digital audience," said David…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 174376
• Published on 05/02/20 at 15:44
©  D.R.
Think Football 2020: "It's easier to do CSR than to communicate on it" (M. Trarieux, O. Lyonnais)

"As clubs, our challenges are different from those of the authorities. We may not communicate enough about CSR for fear that it will be badly perceived given that we are in an environment that generates a lot of money. We communicate on these subjects when the story is complete because we have to…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Sponsors - Partners
• Article # 174375
• Published on 05/02/20 at 15:10