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©  eToro
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 193399
• Published on 18/09/20 at 14:24
©  Real Madrid CF
Real Madrid CF: 16 million interactions on social networks for the club's 34th title on 16/06/2020

Real Madrid CF (LaLiga Santander) generated more than 16 million interactions on its official Twitter, Instagram and Facebook accounts on 16/06/2020, the date on which the club won its 34th Spanish championship title by beating Villarreal CF (2-1, Matchday 37 penultimate matchday), with an average…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 193410
• Published on 18/09/20 at 13:44
©  Puma
Exclusive Sponsorship: major changes among Bundesliga clubs for the 2020-21 season

The 2020-21 Bundesliga season kicks off with FC Bayern Munich - FC Schalke 04 at the Allianz Arena (75,000 capacity) in Munich (Bavaria, Germany) on Friday 18/09/2020 (kick-off at 20:30 CET). 1 & 1, Puma, Flatex, Deutsche Bank... There have been a number of changes in terms of sponsorship for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 193286
• Published on 18/09/20 at 13:04
©  Lega Serie A
2020-21 Serie A TIM: opening match Fiorentina - Torino, Juventus seeking a 10th consecutive title

ACF Fiorentina - Torino FC will be the first match of the 2020-21 Serie A TIM season and will be played at the Stadio Artemio Franchi in Florence (ITA) on Saturday 19/09/2020 (kick-off at 18:00 CET). The match will be broadcast in Italy on Sky Sport Serie A. A further six matches on Matchday 1 are…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Digital, Legal, …
• Article # 193378
• Published on 18/09/20 at 12:25
©  D.R.
LaLiga: M-Bet (betting), regional partner of the Spanish league in Africa for 2020-2023

M-Bet, a Tanzanian sports betting operator, has become a regional partner of LaLiga in East Africa for three seasons (2020-2023), announced the Spanish league on 17/09/2020. Five countries are included in the agreement: Kenya, Uganda, Democratic Republic of Congo, Tanzania, and Zambia. M-Bet…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 193364
• Published on 18/09/20 at 11:44
©  AS Roma
Serie A TIM: Chipper (money transfers), regional partner of AS Roma in Africa

Chipper, a Californian company specialised in international money transfers, has become a regional partner of AS Roma (Serie A TIM) in Africa from 2020-21 in order to "advance football on the continent," announced the club on 17/09/2020. Chipper has the status of regional partner, the sixth level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 193365
• Published on 18/09/20 at 11:10
Premier League: Tencent acquires broadcasting rights in China for the 2020-21 season

Tencent, a Chinese internet services group, has acquired the rights to broadcast in China the "remaining 372 matches" of the 2020-21 Premier League season, announced the English League on 17/09/2020. The first eight Premier League matches scheduled for Matchday 1 of the 2020-21 season played on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 193285
• Published on 18/09/20 at 10:34
©  LFP
France: Arnaud Rouger succeeds Didier Quillot as CEO of the LFP, alongside president Vincent Labrune

The board of directors of the LFP decided, "on a proposal from Vincent Labrune, president of the League since 10/09/2020, to replace Didier Quillot with Arnaud Rouger as CEO from this day," announced the French Professional Football League on 17/09/2020. "Following the election of Vincent…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Essentials Public Authorities & Regulations
• Article # 193311
• Published on 18/09/20 at 09:55
©  D.R.
Serie A TIM: Parimatch succeeds 10Bet as betting partner of Juventus FC (excluding in Italy)

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an official partner of Juventus FC (Serie A TIM) from 2020-21, announced the club on 17/09/2020. In view of Italian legislation which prohibits advertising for gambling in sport (Dignity Decree Law…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 193284
• Published on 18/09/20 at 09:30
©  D.R.
esports: Bose (sound systems) partners with Riot Games and launches its first gaming headset

Bose, an American manufacturer of sound systems and headphones, has become a partner of Riot Games and the "official gaming headset of LoL Esports global events" (the three major events) from 2020, announced the American publisher on 16/09/2020. In particular, Bose becomes a partner of the 2020…
Domain(s): Sponsors & Partners
• Category(ies): Merchandising - Licensing, esport - gaming
• Article # 193312
• Published on 17/09/20 at 17:50