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©  D.R.
LaLiga Santander: Versus (betting), shorts and training kit sponsor of Atlético Madrid for 2020-2023

Versus, a sports betting operator launched in 2020 by the Spanish group Orenes, which specialises in casinos and gambling, has become a partner and shorts sponsor of Club Atlético de Madrid (LaLiga Santander) for three seasons (2020-2023), announced the Spanish club on 10/09/2020. Versus has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192875
• Published on 14/09/20 at 15:40
©  Puma
Equipment suppliers: Puma succeeds Nike as partner of Neymar Jr. (PSG) from 2020-21

Puma has become the new equipment supplier of the Brazilian football player Neymar da Silva Santos Júnior (Paris Saint-Germain) from 2020-21 as part of a "long-term partnership," announced the German brand on 12/09/2020. The agreement was concluded with NR Sports, the company that manages Neymar's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 192874
• Published on 14/09/20 at 15:00
©  D.R.
Exclusive OneFootball: "A differentiated, user-centric approach to content" (L. von Cranach, founder and CEO)

"OneFootball has a differentiated approach, a user-centric approach. Being a pure football platform, we aggregate different sources of content with a neutral view. On top of that, we add our editorial touch through our own content. The idea is to be the 'one-stop-shop' for any football fan," said…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Digital, …
• Article # 192851
• Published on 14/09/20 at 14:00
©  OL
LFP/election of Vincent Labrune: "Not easy being elected with 45% of the votes" (J-M Aulas, OL)

"Vincent (Labrune) will have to prove himself. It is true that it will not be easy for him by being elected with 45% of the votes (47.6%). He has a lot of skills and he will have to show them," stated Jean-Michel Aulas, president of Olympique Lyonnais (Ligue 1 Uber Eats), at the end of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 192773
• Published on 14/09/20 at 13:00
©  Pro League
Belgium: Stats Perform (AI and data) extends its partnership with the Pro League

Stats Perform, an American company specialised in data and artificial intelligence for the sports industry, has extended its partnership with the Pro League as an official partner for competition data as part of a "multi-year deal," announced the Belgian body on 09/09/2020. The agreement, which…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 192762
• Published on 14/09/20 at 12:09
©  Cagliari Calcio
Cagliari Calcio: collaboration agreement with the Chinese city of Xiapu (population: 550,000)

Cagliari Calcio (Serie A TIM) has signed a collaboration agreement with the Chinese city of Xiapu (population: 550,000, Fujian province, located in eastern China), which includes the implementation of a comprehensive training programme for the city's young players and coaches, on…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 192829
• Published on 14/09/20 at 11:24
©  FC Barcelona
LaLiga Santander: FC Barcelona, first sports club to reach 10 million subscribers on YouTube

FC Barcelona (LaLiga Santander) has become the first sports club to reach the 10 million subscribers mark on its official YouTube channel, announced the club on 10/09/2020. Of all the sports organisations in the world, only the NBA has more subscribers, with 14.7 million. "Barça's top spot on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 192772
• Published on 14/09/20 at 10:40
©  Manchester United FC
Premier League: Facebook, Twitter and Instagram accounts of the 20 clubs (September 2020)

The 20 clubs involved in the 2020-21 Premier League season have over 524 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/09/2020. This total has enabled the Premier League to maintain its position as the most popular Top 5 European league…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 191985
• Published on 14/09/20 at 10:09
©  D.R.
Ligue 1 Uber Eats: Yibo (betting), first regional partner of FC Girondins de Bordeaux for Asia

Yibo Sports, Asian sports betting operator, has become the first regional partner (fifth level) of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for Asia (including China) from 2020-21 as part of a multi-year agreement, announced the club on 11/09/2020. "The agreement will lead the two partners…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 192761
• Published on 14/09/20 at 09:35
©  Basketball Bundesliga
Basketball: easyCredit (TeamBank AG) to remain title sponsor of the German league until 2023-24

The German banking group TeamBank AG, through its brand easyCredit, has extended as title sponsor of the easyCredit BBL, according to the German basketball league on 01/09/2020. The German league, which has been called the "easyCredit Basketball Bundesliga" since the 2016-17 season, will retain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 192341
• Published on 11/09/20 at 17:04