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©  D.R.
UEFA: FedEx (logistics), partner of the Champions League and Super Cup for 2021-2024

FedEx, a US delivery service and logistics company, has extended its partnership with UEFA to include the Champions League and Super Cup for three seasons (2021-2024), announced the European body on 05/05/2021. The agreement also includes sponsorship rights for the Youth League finals of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 216709
• Published on 05/05/21 at 15:40
©  FC Bayern Munich
Bundesliga: FC Bayern Munich tickets to go digital at the Allianz Arena from 2021-22

"If the pandemic control measures allow a return to matches with spectators, FC Bayern Munich (Bundesliga) will switch to digital tickets at the Allianz Arena (75,000 capacity) from the 2021-22 season," announced the German club on 04/05/2021. "We have decided not to offer printed tickets such…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Social Responsibility, …
• Article # 216708
• Published on 05/05/21 at 15:00
©  Intersport
FFF: Intersport launches "La Famille Bleue", a series of activities on social media for Euro 2020

Intersport, a sporting goods retailer based in Bern (SUI) with multiple stores in France, has activated its partnership with the Fédération Française de Football and has launched "La Famille Bleue" (Blue Family in English), an operation deployed on social media in the run-up to Euro 2020…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 216670
• Published on 05/05/21 at 14:20
©  Castore x McLaren
Formula 1: Castore, equipment supplier of McLaren Racing from the 2022 season

Castore, a British equipment supplier, has become the "official team apparel and sportswear partner" of McLaren Racing as part of "a multi-year partnership" from the 2022 season, announced the Formula 1 team on 04/05/2021. "Castore will supply the McLaren Formula 1 race team with team apparel…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 216618
• Published on 05/05/21 at 13:20
©  DFB
esports/Germany: DFB e-Pokal finals on the free-TV channel ProSieben Maxx

The finals of the first edition of the DFB-ePokal, the official esports competition of the German Football Association played on the FIFA 21 video game (EA Sports), will be broadcast from 06 to 09/05/2021 on the free-to-air channel ProSieben Maxx (ProSiebenSat.1 group), announced the DFB on…
Domain(s): Media
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 216653
• Published on 05/05/21 at 12:20
©  Vivendi
Media: Vivendi, Mediaset and Fininvest "waive all litigation and claims between them"

The French media and entertainment group Vivendi (parent company of the and free and pay TV group Canal+), the Italian audiovisual group Mediaset and its holding company Fininvest (controlled by the family of former Italian Prime Minister Silvio Berlusconi and holding 44% of Mediaset's shares…
Domain(s): Media
• Category(ies): Agencies, Finance, Legal, …
• Article # 216638
• Published on 05/05/21 at 11:40
©  Manchester United FC
Premier League: Instagram, Facebook and Twitter accounts of the 20 clubs (May 2021)

The 20 clubs involved in the 2020-21 Premier League season have more than 564 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/05/2021. This total enables the Premier League to maintain its position as the most popular Top 5 European league…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 216601
• Published on 05/05/21 at 11:00
©  Asics
Tennis: Novak Djokovic extends as global footwear ambassador of Asics as part of a "multi-year" deal

The Serbian tennis player Novak Djokovic has extended his contract as the global footwear ambassador of the Japanese equipment manufacturer Asics as part of a "multi-year" deal, on 30/04/2021. To mark the occasion, Asics presented a film (see below) where a special edition of the "Court FF…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 216509
• Published on 05/05/21 at 10:20
©  D.R.
Exclusive Media: "BT's desire to sell BT Sport marks the end of an era" (Arnaud Simon)

"BT's (British telecom operator) desire to sell BT Sport (pay-TV package) is a strong marker of the paradigm shift in the global sports and media landscape and the impact of this announcement, which comes in the midst of renegotiations of the Premier League TV rights in the UK, should not be…
Domain(s): Media
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 216526
• Published on 05/05/21 at 09:40
©  WNBA
FAANG Deal Tracker: list of acquisitions, partnerships and activities in sports

The term FAANG directly refers to refers to the American groups in new technologies and the internet: Facebook (social network), Amazon (e-commerce and content), Apple (computing technology), Netflix (video on-demand and content), and Google (Alphabet group, internet). By extension, the term…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 216626
• Published on 04/05/21 at 17:20