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©  ESPN x MLB
MLB: The Walt Disney Company (ESPN) renews TV rights in the USA until 2028 ($550m/year)

The Walt Disney Company has renewed its rights to broadcast the MLB in the United States for seven seasons, from 2022 to 2028, announced the company on 13/05/2021. ESPN, which has been a partner of the MLB since 1989, will exclusively broadcast 30 regular season games per year starting in 2022…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 217834
• Published on 18/05/21 at 13:20
©  Sky Italia
Serie A TIM TV rights 2021-2024: Sky Italia acquires non-exclusive rights to 3 games per matchday

The pay-TV operator Sky Italia has acquired the non-exclusive broadcasting rights to 3 out of 10 Serie A TIM games per matchday for the 2021-2024 cycle in Italy (lot 2), announced Lega Serie A on 15/05/2021. The rights were acquired for €87.5m per season according to Italian press. Sky Italia…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 217831
• Published on 18/05/21 at 12:20
©  Camden
Arsenal FC: Camden Town Brewery accompanies 2021-22 away shirt release with a yellow beer can

London-based beer brand Camden Town Brewery has activated its partnership with Arsenal FC (Premier League) and launched a limited edition yellow beer can to accompany the release of the club's 2021-22 away shirt and to commemorate 50 years of winning the English championship and Emirates FA Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217833
• Published on 18/05/21 at 11:40
©  The Football Association
2021 FA Cup final: a peak audience of 9.1 million viewers for Chelsea - Leicester City on the BBC

Chelsea FC (Premier League) - Leicester City FC (Premier League), the 2020-21 Emirates FA Cup final, played at Wembley (London, ENG), posted a peak audience of 9.1 million viewers on the public TV channel BBC One on Saturday 15/05/2021 (kick-off at 17:15 BST, 18:15 CET), according to UK media on…
Domain(s): Media
• Category(ies): Media Audiences, Clubs
• Article # 217829
• Published on 18/05/21 at 11:00
©  FIFA
FIFA/Talent Development project: "We want to give every player a chance" (Arsène Wenger)

"We want each member association to reach their full potential, and the conclusion we have from our study is that, basically, not many are doing that. We want to be part of solving that and giving every player a chance, raising standards of youth development, bring balance and increase global…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 217830
• Published on 18/05/21 at 10:20
©  EPCR
2021 European Rugby Cups: 500 healthcare workers invited for each final, on 21 and 22/05/2021

The 2021 Heineken Champions Cup and Challenge Cup finals at Twickenham Stadium in London (ENG) will host 500 healthcare workers invited by the EPCR, according to the organisers of the two competitions on 12/05/2021. "EPCR would like to recognise workers from across the NHS (National Health…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Stadiums, Social Responsibility
• Article # 217767
• Published on 18/05/21 at 09:40
©  Brand Finance
Brand Finance: Real Madrid, Barça and Manchester United, the most valuable club brands in 2021

Real Madrid CF (LaLiga Santander), with a brand valuation of €1.276bn (-10.1% compared to the previous year), top the list of "the most valuable and strongest football club brands" compiled by the American company Brand Finance, a strategy and brand valuation consultancy, in its annual report…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners, Finance, …
• Article # 217794
• Published on 17/05/21 at 17:50
©  Uber Eats
Olympique de Marseille: Uber Eats is giving away new 2021-22 home shirts, NFTs and pizza

Uber Eats has activated its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and launched the "Supplément Marseille" ("Extra Marseille") operation to mark the release of the club's 2021-22 home shirt, announced the home meal delivery application on 17/05/2021. The "Supplément…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217780
• Published on 17/05/21 at 17:00
©  Manchester City FC
Premier League: Manchester City to open football school in Cairo (Egypt) the club's first in Africa

"Manchester City FC (Premier League) and real estate company IMKAN Misr have teamed up to launch the first Manchester City Football School in Egypt," announced the club on 13/05/2021. This is Manchester City's first football school on the African continent. "The school, based within the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 217765
• Published on 17/05/21 at 16:20
©  PSG
Paris Saint-Germain: Jordan Brand replaces Nike on the home shirt for the 2021-22 season

Jordan Brand, owned by the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and launched the club's home shirt for the 2021-22 season, announced the Parisian club on 14/05/2021. The Jordan Brand logo will replace that of Nike on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217583
• Published on 17/05/21 at 15:40