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©  Macron
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 218331
• Published on 21/05/21 at 15:40
©  CONMEBOL
2021 Copa America: CONMEBOL refuses to postpone the competition to November, no matches in Colombia

"For reasons related to the international competition calendar and the logistics of the tournament, it is impossible to transfer the 2021 Copa America to the month of November (2021)," explained CONMEBOL on 21/05/2021. The South American Confederation responded negatively to the request of…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 218341
• Published on 21/05/21 at 15:00
©  Comité international de la Croix Rouge (ICRC)
CSR: UEFA and Blaise Matuidi (FRA) support Red Cross awareness campaign for healthcare workers

"UEFA will use the global visibility of football to help the International Committee of the Red Cross (ICRC) to raise awareness of the dangers faced by surgeons, nurses and health carers working on the frontlines of conflict," announced the body on 19/05/2021. French international player Blaise…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Marketing - Communication, Social Responsibility
• Article # 218308
• Published on 21/05/21 at 14:00
©  Australia 2027
Rugby: Australia launches "Game On" its bid to host the 2027 World Cup

Australia is launching its bid to host the 2027 Rugby World Cup under the title "Game On", announced the Rugby Australia on 19/05/2021. Rugby Australia had previously announced its bid on 16/06/2020 via newly elected president, Hamish McLennan, who took office the day before. World Rugby will…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 218286
• Published on 21/05/21 at 13:00
©  Deloitte x LA28
Los Angeles 2028: Deloitte becomes the third official partner after Comcast and Delta Air Lines

Deloitte, an audit and consultancy firm, has become a partner and "official professional services provider" of the Los Angeles 2028 Olympic and Paralympic Summer Games on 19/05/2021. As part of the agreement, Deloitte will also remain as an official sponsor of Team USA, until 2028. "With a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 218283
• Published on 21/05/21 at 12:10
©  UEFA
UEFA: Euronics (electronics) to partner UEFA's women's competitions until 2024-25

Euronics, a Dutch group specialised in the retail of electronic equipment and household appliances, has become a partner of UEFA Women's Football for four seasons (2021-2025), announced the European body on 20/05/2021. The partnership for women's football in Europe covers the Champions League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 218262
• Published on 21/05/21 at 11:30
Roland-Garros: 2021 edition to be broadcast in 222 territories by over 170 television channels

The 2021 Roland-Garros tournament will be broadcast in 222 territories by more than 170 television channels including, in France, the public group France Télévisions and the VoD platform Amazon Prime Video (see below), according to the French Tennis Federation (FFT) on 20/05/2021. The Grand Slam…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 218268
• Published on 21/05/21 at 10:50
Media: Nent to launch OTT service in the Netherlands in 2022 with Bundesliga and Formula 1 rights

The Swedish free and pay TV group Nent (Nordic entertainment group) will launch its Viaplay streaming service in the Netherlands in the first quarter of 2022, and has acquired the broadcasting rights to the Bundesliga, 2.Bundesliga and DFL-Supercup for the 2021-2029 cycle (eight seasons), as well…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication
• Article # 218261
• Published on 21/05/21 at 10:20
©  NTF
Volkswagen: partnership with the French Football Federation focused on environmental activations

"Less communication and more action is what we want to do with our partnership with the French Football Federation. We want to give it much more meaning, in line with our 'Way to Zero' policy (to achieve carbon neutrality by 2050)," said Jean-Manuel Caparros, head of communication and digital at…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 218003
• Published on 21/05/21 at 09:40
©  Angers SCO
Angers SCO: a new logo in the shape of a diamond, in reference to the club's historic crest

Angers SCO (Ligue 1 Uber Eats) have presented a new logo on 19/05/2021. The club retains many elements of the previous one, used since 2012, but have made several changes, including the integration of the fleur-de-lys, one of the emblems of the city of Angers (Maine-et-Loire, FRA), and especially…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 218226
• Published on 20/05/21 at 17:40