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©  D.R.
Spain: Microsoft strengthens its technological partnership with LaLiga (AI, cloud, data, VR, etc.)

The American IT company Microsoft has extended its partnership with LaLiga in a deal "aimed at digitally transforming the sports experience globally" from 2021-22, announced the Spanish body on 19/05/2021. "The companies will also collaborate on developing technology solutions to the media…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Stadiums, …
• Article # 218154
• Published on 20/05/21 at 17:00
©  Chelsea FC
Premier League: trivago (hotel platform), training kit sponsor of Chelsea FC from 2021-22

Trivago, the German online accommodation comparison service belonging to Expedia Group, will become a partner and training kit sponsor of Chelsea FC (Premier League) from 2021-22 as part of a multi-year agreement, announced the London club on 19/05/2021. The agreement also covers the senior…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 218210
• Published on 20/05/21 at 16:20
©  Juventus FC
2020-21 Coppa Italia final: 7.9 million viewers in Italy for Atalanta BC - Juventus FC on Rai 1

Atalanta BC (Serie A TIM) - Juventus FC (Serie A TIM), the final of the 2020-21 Coppa Italia , played behind closed doors at the Mapei Stadium (Reggio d'Emilia, ITA), drew an average of 7.9 million viewers on the Italian public TV channel Rai 1, on Wednesday 19/05/2021 (kick-off 21:00 CET)…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 218211
• Published on 20/05/21 at 15:40
©  Lega Serie A
Lega Serie A: eight former players, including Totti and Shevchenko, become Serie A ambassadors

The Lega Serie A has announced the launch of the "Serie A Ambassadors," "a team of legends who have made Serie A great and who will represent Italian football in the events organised by the Lega Serie A," announced the Italian League on 18/05/2021. The first eight players to be included in the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication
• Article # 218108
• Published on 20/05/21 at 15:00
©  Bundesliga international
Bundesliga International: DFL ends discussions with investors "for now"

The DFL has decided to end discussions with third-party companies regarding investments in one of its subsidiaries "for now" at an extraordinary members assembly on 19/05/2021. The DFL had sent a document to some 30 private equity firms offering them the opportunity to acquire shares in two new…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Authorities, …
• Article # 218153
• Published on 20/05/21 at 14:20
©  Villarreal CF
LaLiga Santander: Villarreal CF opens an academy in Indiana, the club's eighth in the USA

Villarreal CF (LaLiga Santander) is opening an academy in Mishawaka, Indiana (USA), its eighth in the United States and its 14th outside Spain, announced the club on 18/05/2021. "Aimed at children aged 14 to 18, it offers a unique opportunity for youngsters in the area, not only providing…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 218109
• Published on 20/05/21 at 13:20
©  Paris Saint-Germain
2020-21 Coupe de France final: 4.2 million viewers for AS Monaco - Paris Saint-Germain (France 2)

AS Monaco FC (Ligue 1 Uber Eats) - Paris Saint-Germain (Ligue 1 Uber Eats), the final of the 2020-21 Coupe de France (0-2), played behind closed doors at the Stade de France (Paris, FRA), drew an average of 4.215 million viewers in France on the public TV channel France 2 on Wednesday 19/05/2021…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 218155
• Published on 20/05/21 at 12:20
©  L'Equipe
Ligue 1 TV rights: plans for a channel costing €10 or €11/month presented to club presidents (press)

The LFP has presented club presidents with a project for a channel costing €10 or €11 per month to broadcast eight out of 10 Ligue 1 Uber Eats matches and possibly the Ligue 2 BKT multiplex (eight games per matchday, currently broadcast by beIN Sports for the end of the 2020-21 season) in France…
Domain(s): Media
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 218135
• Published on 20/05/21 at 11:40
©  AC Milan
Serie A TIM: AC Milan strengthens presence in China with a new office and academy

"AC Milan (Serie A TIM) has further expanded its presence in the Chinese market with the opening of a new office in the market (the first in Shenzhen) and with a new partnership with China's premier sports academy PacificPine Sports, which will lead to the opening of a number of AC Milan Academies…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners, Stadiums
• Article # 218110
• Published on 20/05/21 at 11:00
©  Six Nations
Rugby/Six Nations: BBC and ITV renew their TV rights in the UK (press)

The British public broadcaster BBC and the private British operator ITV will renew their UK TV rights to the Six Nations Guinness from 2022, according to the British daily newspaper The Telegraph on 19/05/2021. The BBC and ITV have been co-broadcasting the competition since 2016 and a deal…
Domain(s): Media
• Category(ies): Agencies
• Article # 218052
• Published on 20/05/21 at 10:20