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©  Olympique de Marseille
Ligue 1 Uber Eats: 1.34 million viewers for Canal+ multiplex, 984,000 for Marseille - Angers on C8

1.34 million viewers watched the multiplex of Matchday 37 the penultimate matchday of the 2020-21 Ligue 1 Uber Eats season on the pay-TV channel Canal+ on Sunday 16/05/2021 (kick-off 21:00 CET). This figure represented an audience share of 5% and ranked the pay-TV channel fifth in the French…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 217731
• Published on 17/05/21 at 15:00
©  D.R.
Manchester United FC: Hua Ti Hui (HTH) succeeds Yabo Sports as betting partner from 2020-21

Hua Ti Hui (HTH), a Philippines-based sports betting operator, has become an official partner of Manchester United FC (Premier League) from 2020-21, following displays on the club's website and on signage at Old Trafford for the Manchester United - Liverpool FC game (2-4, Matchday 35 of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 217720
• Published on 17/05/21 at 14:20
©  Rugby Australia
Rugby: Cadbury (confectionery), main jersey sponsor of Rugby Australia (2021-2025)

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International (Oreo, Toblerone, etc.), has become a principal partner of Rugby Australia and will appear as the main jersey sponsor of the Wallabies (senior men's team) for five years (2021-2025), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 217677
• Published on 17/05/21 at 13:20
©  AFC Ajax
Eredivisie: AFC Ajax melt their 2020-21 champions trophy into 42,000 stars for season ticket holders

Crowned champions of the Netherlands for the 35th time in their history after beating FC Emmen (4-0, 02/05/2021, Matchday 31 of the Eredivisie), AFC Ajax have melted down their 2020-21 championship trophy to create 42,000 stars, so that "each season ticket holder will receive their share of the…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication
• Article # 217675
• Published on 17/05/21 at 12:20
©  Borussia Dortmund
European Top 5: European Cup qualification, promotions and relegations as of 16/05/2021

Only one matchday remains to be played in the Bundesliga, LaLiga Santander, Serie A TIM and Ligue 1 Uber Eats, and only two in the Premier League, as part of the 2020-21 season. The European Top 5 leagues have thus entered their final stretch and while some outcomes have already been decided…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Transfer Market, Authorities, …
• Article # 217711
• Published on 17/05/21 at 11:40
©  Socios.com
Football: Socios.com and Bitci.com launch Fan Tokens for Argentina and Spain with the AFA and RFEF

Bitci.com and Socios.com, Turkish and Maltese cryptocurrency operators respectively, have partnered with the AFA and RFEF to generate the first dedicated Fan Tokens for national teams following agreements signed with the Argentine and Spanish Federations on 10/05/2021. As part of these…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 217676
• Published on 17/05/21 at 11:00
©  UEFA
UEFA: "We Are The People" (Martin Garrix feat. Bono and The Edge), official song of Euro 2020

"We Are The People", a collaboration between Dutch DJ and producer Martin Garrix, Bono and The Edge (both members of Irish band U2), will be the official song of Euro 2020 (11/06 to 11/07/2021), announced UEFA on 14/05/2021. The song was unveiled on Thursday 13/05/2021 on the big screens at…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 217674
• Published on 17/05/21 at 10:20
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 217679
• Published on 17/05/21 at 09:40
©  Formula One Group
Formula 1: Turkish Grand Prix cancelled, French GP advanced by 1 week (from 18 to 20/06/2021)

The 2021 French Grand Prix, originally scheduled for 25-27/06/2021, has been brought forward by one week, to 18-20/06/2021, following the cancellation of the 2021 Turkish Grand Prix, announced Formula One Management on 14/05/2021. "With new Covid-19 travel restrictions it's no longer possible…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 217631
• Published on 14/05/21 at 17:45
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 3.6 million viewers in Spain for Matchday 36

The 10 games on Matchday 36 day of the 2020-21 LaLiga Santander season, played from 11 to 13/05/2021, posted a cumulative audience of 3.6 million viewers in Spain (3.124 million on the Movistar LaLiga pay-TV channels and 476,000 on the free-TV channel Gol) according to data from the audience…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 217628
• Published on 14/05/21 at 17:30