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©  FC Barcelone
LaLiga Santander: Rakuten acquires FC Barcelona's exclusive merchandising rights in Japan

Rakuten, a Japanese group specialised in Internet services (e-commerce, finance, digital content), has obtained the exclusive merchandising rights to FC Barcelona (LaLiga Santander) in Japan, announced the club on 26/05/2021. "FC Barcelona and Rakuten will bring the club closer to its fans in…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 218912
• Published on 28/05/21 at 14:20
©  Ekstraklasa
Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 01/07/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 218941
• Published on 28/05/21 at 13:20
©  Séville FC
Sevilla FC: 5.17 million views for the club's first live stream on the social network Sina Weibo

Sevilla FC (LaLiga Santander) accumulated a total of 5.17 million views during their first live stream on the social network Sina Weibo (Sina Sports Group, the Chinese equivalent of Twitter), announced the club on 19/05/2021. The live stream took place prior to the Real Madrid CF - Sevilla FC…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 218913
• Published on 28/05/21 at 12:20
©  Honda
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 218942
• Published on 28/05/21 at 11:40
©  BO
Rugby: Grindr (LGBTQ dating app) main jersey sponsor of Biarritz Olympique (Pro D2)

Grindr, a dating app for gay, bi, trans and queer (LGBTQ) people, is to become an official partner and main jersey sponsor of Biarritz Olympique Pays Basque Rugby (Pro D2) from 2020-21, announced the club on 27/05/2021. The club, which will play the Pro D2 semi-finals versus RC Vannes on Sunday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 218859
• Published on 28/05/21 at 11:00
©  FIFA
FIFA: a report analysing the development and professionalisation of top-level women's football

"As part of its overall vision to globalise football and accelerate the growth of women's football, FIFA has published a landmark report on the development and professionalisation of elite women's football landscape around the world," said the world body on 26/05/2021. "The report provides a…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 218902
• Published on 28/05/21 at 10:20
©  Eleven
Eleven Portugal: "Offering fans flexibility and bespoke bundles" (J. Pavao de Sousa)

"Our mission is about us working to serve sports fans in the best way possible. That can be about offering fans flexibility on how and where they can watch their favourite sport, to offering audiences very bespoke bundles that ensure they only pay for what they want to watch. For instance the…
Domain(s): Media
• Category(ies): Marketing - Communication, Agencies, Essentials Media
• Article # 218903
• Published on 28/05/21 at 09:45
©  Paris Saint-Germain
Ligue 1 Uber Eats: Paris Saint-Germain, first European club to open a store in the USA (Los Angeles)

Paris Saint-Germain (Ligue 1 Uber Eats) and Fanatics, an American manufacturer and distributor of licensed sports products, have unveiled a new store in Los Angeles (California, USA) "the first standalone European club retail location in North America," announced the French club on 26/05/2021. The…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Merchandising - Licensing, …
• Article # 218847
• Published on 27/05/21 at 17:45
©  Villarreal CF
Europa League final: 754,000 viewers (1.2m for pens) in Spain for Villarreal - Man United (Movistar)

Villarreal CF (LaLiga Santander) - Manchester United FC (Premier League) the 2020-21 Europa League final (1-1, 11-10 on penalties), played behind closed doors at the Gdańsk Stadium (Gdansk, POL), drew an average of 754,000 viewers in Spain on the pay-TV channel Movistar (Telefonica group) during…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 218827
• Published on 27/05/21 at 17:00
©  Konami
Atalanta BC: Konami, official video game partner from 2021-22

Konami, a Japanese video game publisher, has become an official partner of Atalanta BC (Serie A TIM) from the 2021-22 season, announced the club on 26/05/2021. Konami will hold the exclusive license to the club's assets (team name, logo, kits, digitisation of players, stadium, etc.) to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 218796
• Published on 27/05/21 at 16:20